Are you sure that you have a fantastic idea that could change the world and bring you millions of dollars? Don’t hurry up!

Every entrepreneur dreams about successfully launching a business, but only 10% can share success stories as new startups are created daily, and 50 million yearly.

And it does not guarantee they will be “afloat” in 2025…

To promote your startup correctly, you must know basic strategies before launching your business if you want to stand apart from your competitors and out to your clients.

If you are looking for ways to succeed your startup business properly in 2024, read below as we’ll share six vital techniques on how to build a successful marketing strategy.

Strategy 1: Ultimate Content & SEO

The core of any website is content, which has to be valuable, fresh, and relevant. It’s a significant part of any search engine strategy (SEO), without which it is impossible to rank on search engine result pages (SERPs). 

SEO is the art of optimizing website strategies to improve your search engine ranking on Google, and there are three ways you have to focus on:

• On-page optimization: optimize content for users and search engines; implement target keywords on your pages that match the needs of your target audience.
• Of-page optimization: gain quality backlinks as it is an essential ranking signal still matters.
• Technical optimization: optimize page speed (on mobile devices, too) and ensure your website has SEO-friendly architecture, the right structured data, fixed duplicate content, and broken pages.

Take a look at Semrush research that directly shows the importance of content in improving SEO performance.

Do you want your content indicators to rise? Follow our tips:

• Use Ahrefs, Semrush, or MOZ to evaluate the content on your site.
• Use Grammarly to fix grammatical errors and improve text style.
• If your site is created on CMS WordPress, use the Yoast plugin to control the use of keywords passively.

Strategy 2. Craft Press Releases

One African proverb says, “If you want to go fast, go alone. If you want to go far, go together.” Collaborating with reliable partners and adopting a “win-win” mindset is always beneficial. By taking this step, your business will gain more fame.

When announcing a new startup or a product launch, writing a compelling press release is very effective, as a study proves that it helps to enhance your online presence, attract customers, and even get a Google ranking boost.

You have two ways to share your press release: free or paid. For example, you can build a media contact list or use free press release submission sites and send your press release via email for free. Another way to save time is to use paid press release distribution services such as eReleases, Newswire, or Collaborator.pro. The result will be getting media coverage, building brand awareness, legitimacy, referral traffic, and backlinks.

Strategy 3. Implement Email marketing

Extensive research by BlueCoreWeb shows that 60% to 74% of the world’s population trust emails and accept suggestions that interest them. It is the main reason why you should start developing your own Email Marketing Strategy.

To gain additional leverage over your target audience through email alerts, you need to take three steps:

1. Allocate at least 10% of the budget to Email Marketing. 
2. Hire an email marketer. Often, even fabulous Emails get into SPAM and are not read because of particular settings. Here is an excellent example of why you need a specialist (A – mailing list without a specialist / B – mailing list created by a specialist).
3. Access platforms for email marketing. It can be the MailChimp automation, as well as Stripo – the template builder for creating email. Next, all you need to do is regularly do news and promotional mailings. The purpose of such activities is to get at least 30% profit.

Next, all you need to do is regularly do news and promotional mailings. The purpose of such activities is to get at least 30% profit.

Strategy 4. Do Influencer Marketing

Influencers’ power grows from year to year.

Source

In 2023, more than 50% of users trust influencers before buying or ordering a service. And this is the main reason you must allocate at least 10% of the marketing budget to Influencer Marketing.

However, not all influencers are suitable for any company. You need to choose a leader of opinions carefully and to do this, you need to create an effective promotion strategy. Here are the tips that will prepare your business: 

• Choose promotion goals to increase the number of leads or increase sales;
• Define content types – you should have a publication plan with targeted actions for the customer;
• Develop KPIs to make it easier to select the right influencers.

Next, you should select an influencer using Upfluence and regularly monitor the scores for a more successful strategy.

Strategy 5. Enforce Social Media Marketing

For September 2023, Facebook was the most visited social media platform in the world. It is the ever-increasing popularity of social networks that is the first and most important reason to use Social Media Marketing in your startup promotion strategy. After all, this is where you will find your Target Audience, simply broadcasting the life of your business among their accounts.

Use Facebook, Instagram, and Twitter (X) to create a brand voice to create long-term relationships with your customers. But it is not enough for you to simply “maintain a business account” as you have to act and regularly monitor the performance of your campaign through analytic platforms – LiveDune or Brand24. This will help to improve your actions and make your startup promotion more effective.

Strategy 6. Leverage Pay Per Click (PPC) Advertising

Advertising allows you to get customers you could not reach (or convince) any of the five previous strategies.

To be successful at the business promotion stage with PPC:

• Choose a PPC platform – it can be Google Ads or Facebook Ads.
• Use the list of keywords that you received at the Content Marketing stage.
• Determine the budget.
• Know the target audience.
• Create advertisements and conduct A/B testing.
• Monitor the results.

Conclusion

Above, we have described the six most necessary strategies to promote your startup in 2024. We recommend not only implementing them in your business promotion but also monitoring the results of these actions. It will help to adapt to changes continuously and will be more effective yearly.

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