7 Benefits of Website Usability Testing

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June 1, 2022 Web development

An attractive and engaging website is an essential part of growing a business and increasing conversions. Most people are coming to your website for a specific need if they can find what they’re looking for or fulfill that need they are probably going to go to a competitor.

To create the best user experience and understand the usability of a website a site owner should run a website usability test. Testing the website will check the user-friendliness, efficiency, navigation, user satisfaction, and help to find any issues with the website.

What is Website Usability Testing?

Website usability testing is a process of testing a website to see how easy it is to use. This usually involves having users interact with the site, often using usability testing tools and then giving feedback on what they found difficult or easy.

Usability testing is important because it can help make sure that people can actually use your site. If it’s too difficult to use, people will give up and go somewhere else. So, it’s important to make sure your site is as user-friendly as possible.

There are many reasons why website usability testing is important. Perhaps the most important reason is that it can help you identify potential problems with your website before your users do. If you can find and fix problems before your users encounter them, you can keep them from becoming frustrated or giving up on your site altogether.

As you can see, website testing can keep you on the right track to creating a great website for all of your users. That is why we put together a list of seven of the most important benefits of website usability testing.

7 Benefits of Website Usability Testing

Website usability testing is an essential tool for anyone that wants to validate and optimize their site. Here are the top 7 benefits of usability testing a website.

1. Understand Users and Their Needs

Understanding your audience and target market can reveal the wants and needs of your potential customers. Users will only return to your website if they enjoy the user interface and find it easy to browse through the pages. In fact, 56% of consumers said they will not return to a website with poor usability.

Website usability testing allows you to match your website to your users, creating a better user experience and a more effective site. Ultimately, you can use real-time feedback to improve your design and focus your content on what your users are looking for. Website usability testing lets you understand what users want to get out of your website to create the best user experience possible and create loyal customers.

2. Find Issues or Areas that Need Improvement

Testing your website with real users will help you identify any potential issues with the design and show you areas of the site that users might struggle with.

It’s critical to test call-to-action buttons, design components, search fields, and every other part of the site before going live. Usability testing for websites helps to identify the best position for each element of your site and allows you to make changes for optimization. It will assist you in identifying areas of your site that may be lacking. The feedback of the real users will reveal any faults that they may have encountered when engaging with the site.

These issues are important to find and will help the site run smoothly once they are found and addressed.

3. Save Time and Money

Usability testing is a quick and easy technique to learn about how users interact with your website. Testing your website’s usability will help you avoid major problems down the road.

Usability testing is a fast and effective way to understand user experiences on your website. With the right testing platform, tests can be inexpensive and quick, allowing you to validate your website before you have to spend all your resources fixing it.

In fact, fixing a UX problem after the website has been launched might cost up to 100 times more than fixing it before users run into the problem.

4. Decrease Support Costs

Uncovering issues and making improvements before a user has to contact support to resolve a problem is a major benefit of website usability testing. If the website is already running smoothly because of usability testing, employees will have to spend less time and effort on customer support.

For small and medium-sized businesses that don’t have a lot of resources for customer support, reducing that cost is a massive benefit. You can save money on additional development expenditures if you can discover problems and difficulties ahead of time.

5. Increase Traffic and Conversions

Usability testing a website can assist you in identifying the most important aspects of your site. You’ll be able to focus on the content, styles, language, and other aspects of your site that drive traffic and turn visitors into customers.

It’s obvious that a satisfied user is more likely to become a repeat visitor than someone that runs into issues on your site. According to Amazon web services, e-commerce enterprises lose over $1.4 trillion each year because of poor user experience. You can keep people interested by providing a fantastic user experience while also increasing sales and traffic with a website usability testing process.

6. Measure Behavior and Preferences

Through the testing process, you will be able to see how users behave on your website. If they are interacting with the parts of your site that you want them to go to if they are finding what they are looking for, and if they have any issues navigating through the site.

You will also understand user preferences because you are asking them for their feedback. They will tell you if they like the designs, buttons, and layout of the site, giving you actionable insights to create the best website possible.

7. Gain a Competitive Advantage

Usability testing a website creates the best possible version of the site with data and feedback from real users. If your organization considers customer feedback when a competitor does not, you will have a clear competitive advantage.

A site that is designed to meet the expectations and needs of visitors will increase traffic, sales, leads, and popularity on its own. This puts any company in a strong position to compete with others in the market.

Conclusion

After reading this article you should have a good idea of why website usability testing is so important, there are many clear benefits of implementing a testing process. There’s nothing more frustrating than spending time and money creating a website that simply doesn’t work for users. Fortunately, website usability testing allows you to fine-tune and improve even the most ineffective websites before they go live.

Hopefully, you now have a clear grasp of why you should undertake website usability testing and how it can benefit you. Next time you are creating or redesigning a website, make sure to test it on real users before launching it to the public. If you are looking for a fast and cost-effective platform to test your website look no further than Poll the People.