7 Signs Your Website Is Due for an Upgrade

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February 6, 2023 Business, Web development

If your website isn’t helping your business succeed, it could be time for an upgrade. Customers appreciate shopping on an easy-to-use and stylish website. When websites have outdated technology and busy pages, customers will go elsewhere.

Fortunately, website developers can upgrade your website and help it grow your business, especially if you’re experiencing any of these seven signs:

1. You’re embarrassed by your website

As a business owner, you should be proud of your marketing tools. If you find that you are embarrassed by the quality and styling of your website, it’s time to make changes. Consider refreshing the styling or minimizing the menu options.

2. Your website is slow

When the internet was new, customers had patience for slow-loading websites. Now that it has become a part of daily life, no one wants to wait for pages to load. If you have a slow-loading website, know that your potential customers are going elsewhere for products and services.

3. Your website has outdated features

Outdated websites struggle to work with all web browsers. They also have boring and unresponsive design filled with old images, unattractive graphics, and difficult-to-read text.

If you haven’t made changes to your website in years, you could have old content that is no longer meaningful to your business or customers. Outdated websites usually have issues with SEO, so they often have high bounce rates and low conversion rates.

4. You haven’t changed your website in five years

The internet changes rapidly, so if you haven’t changed your website in five years, it’s time to hire a web developer. Google frequently changes the way it ranks websites, so your website might be challenging for your customers to find.

Keeping your website modern helps your business grow, so you are losing money by not evaluating and updating one of your most useful business platforms.

5. Your website doesn’t work on mobile devices

Now that everyone has a computer in their pocket, you are losing customers if your website doesn’t work on mobile devices. Some people only use their phones for shopping, because they can use them anywhere.

You are losing money if you don’t optimize your website for mobile. Make sure the images and menus function on mobile devices. Everything should load quickly, or people will go elsewhere and you’ll lose more money.

6. Your website isn’t user-friendly

Websites with overly complicated menus and slow-loading images aren’t popular with users. Now that consumers use the internet daily, they know how to move around websites. The latest user-friendly features include scannable content, quick speeds, and easy shopping cart features.

They don’t want lengthy paragraphs, blurry photos, and broken links. Consider what you like to see when you’re navigating through a website, and make sure your website has the same features.

7. You can add blogs or other helpful features

Well-designed websites can easily be upgraded with new blog posts, quick-loading images, and useful videos. Your web developer can help you add features that you can manage when it’s time for a new blog post or a new product.