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7 Ways to Use AI in Business
November 24, 2023
Business
With assistants like Alexa and Siri living inside your device and robots delivering your order, it’s easy to claim that artificial Intelligence (AI) has become mainstream.
But AI’s reach extends further, largely influencing even the business world. AI in business has now gone beyond the initial adoption phases. On the contrary, AI now permeates almost every facet of a business’s daily processes and is integrated with its software systems.
Below, we’ll explore different applications of AI in business. With these examples of AI in business, we aim to spark your imagination and glimpse how you could seamlessly integrate AI into your business practices.
Whip Up Eye-Catching AI Images for Websites
In this day and age, the battleground for businesses isn’t found in physical storefronts anymore. Instead, the fierce competition for customer attention and loyalty is squarely centered in the digital domain.
That said, a business’s visual appeal—mainly from its website— is its first line of engagement. It’s what draws people in to engage with your site. But despite the critical role of website UI design, not many businesses are willing to invest in top-tier graphics.
But the good news is creating stunning graphics doesn’t have to be a significant investment. Thanks to how we can easily use AI in business, it’s now within reach for everyone.
AI-powered tools use advanced algorithms to produce images according to your brand’s needs and preferences, ensuring they resonate with your brand’s identity. Companies can make their websites stand out even in the most saturated digital spaces by utilizing an AI art generator.
Create Varied Written Materials Using AI
To stay competitive and visible in the digital landscape, businesses need to churn out a steady stream of content. However, writing engaging copies, informative blogs, and in-depth whitepapers demands significant time and resources. Even the most talented copywriters and content creators can be overwhelmed or creatively drained by the relentless demand for a high volume of content.
Adding an AI writer to your content team’s arsenal of tools can offer a surge in productivity, showcasing the effect of AI in business. These AI-powered tools can generate a wide array of text while ensuring each output adheres to the business’s style, tone, and overall branding.
It’s a brilliant example of the power of AI in business to keep your content flow consistent and ensure that your human talent isn’t overtaxed, freeing them to concentrate on higher-level tasks.
As the digital landscape evolves, AI is not limited to visual and written content alone. AI voice generators now enable businesses to create lifelike and engaging audio content seamlessly. This innovative technology allows for automated speech synthesis, ensuring a consistent and captivating brand voice across various platforms.
Design Engaging AI-Powered Presentations
Aside from emails, presentations are a staple in business communication, used for everything from weekly team updates to investor pitches. But let’s face it, creating even the most basic PowerPoint (PPT) presentation demands a slice of time and a dash of creativity.
This becomes even more crucial when the goal is to create a presentation that captivates and holds attention, a perfect AI example of where technology meets creativity.
Instead of using separate AI tools to generate your text and images, you can use AI PPT makers, which blend these capabilities. These tools help you curate the best graphics and write incredible content for each slide of your presentation, not to mention generating captivating headings, allowing you to tell a story that resonates with your intended audience, exemplifying the versatility and impact of AI in business.
Use Personalized Advertising
We’ve all experienced how someone seems to listen and watch our every move online. Say you’re preparing for a weekend getaway—maybe send a short message about it to your friends and do a quick Google search about the best places to go to. Suddenly, you see different ads popping up and following you on every page you browse.
Your digital footprint is gold for marketers. If you’re running a business, you’re surely benefiting from your potential customer’s digital footprint. The question is, do you know how to use them? Digital advertising and marketing is tough—analyzing and monitoring ad performance requires skill and strategy. Fortunately, you can get the help of AI in business. AI tools can dive deep into these data and develop targeted ads that are so spot-on that it’s like they’re reading minds.
Elevate HR Processes With AI Tools
AI-driven Applicant Tracking Systems (ATS) can parse through heaps of applications, pinpointing the best candidates for the roles based on precise job criteria. They do more than just simplify sorting; these systems help write tailored job descriptions, promote openings, administer assessments, and arrange interviews. Not only does this optimized recruitment workflow shorten the time-to-hire, but it also fosters impartial evaluations, guaranteeing that only the most qualified candidates advance.
Bolster Decision-Making with AI Analytics
Setting prices, launching a new product, entering a new market, or making other crucial decisions isn’t based on gut feelings. Instead, you must make data-informed decisions to ensure your choices steer your company towards success.
Businesses can leverage AI analytics to sift through massive amounts of data with speed and accuracy to identify patterns, trends, and problems that might’ve gone unnoticed. Using AI in business can help you navigate the complexities of today’s market with foresight and precision.
Develop Innovative Products and Services
AI’s knack for innovation is remarkable, mainly because data-driven insights fuel it. These insights are key in pinpointing customer pain points, allowing businesses to craft new products or services that directly address these needs.
But it’s more than releasing new products in your lineup. It’s about leveraging AI to elevate your existing technologies. With AI, your business can anticipate needs, personalize experiences, and even predict maintenance issues before they arise. Whether it’s smart appliances, software, or services, you can use AI to transform your product into a market-defining one.
Elevate Support with AI Chatbots
Investing in your product and online presence is key, but offering stellar customer support is just as crucial. After all, it’s a vital touchpoint for retaining customers and developing brand loyalty.
Using AI chatbots enables businesses to provide assistance and support to their customers readily. Not only does this foster a responsive and engaging customer service environment, but it also reduces the burden on human agents, freeing their hands to focus on more complex issues that require more rigorous troubleshooting and support.
Conclusion
We can see how AI in business is already reshaping how companies operate. As we continue to uncover potential uses and applications of AI in business, one thing is clear: embracing AI is important if you want your business to remain competitive.
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