8 Tips To Grow Your eCommerce Company To 300k$ a Month

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April 15, 2022 Business, Marketing

In the realm of eCommerce, business is booming. Now more than ever, business owners can capitalize on increased interest in the market by putting all they have into growing their stores.

However, no eCommerce store can thrive without marketing. How else are you going to attract high-quality customers, leads, and traffic if you don’t put your business out there? If you’re deadly serious about scaling rapidly and standing out, you’ll need a sustainable strategy.

But can a company realistically grow to 300K a month in a short time? Absolutely! With a great team, the right tools, and the following tips, you could take your tiny startup to the moon.

How to Successfully Grow Your eCommerce Business

1. Offer The Best Customer Service Possible

We live in a world that wants instantaneous results. If your customers know that you’ll be available whenever they have a question or a problem, they’re more likely to buy from you.

Chatbots, quick email responses, and a 24-hour phone line will offer your customers peace of mind, but you don’t have to offer all 3 if you don’t have the staff. Automated customer service software will allow you to communicate with your customers without human interaction.

Whether you’re handling customer interactions yourself or you have a team of agents, be sure to train them on your policies and tools. eCommerce help desk software can streamline the ticketing process and track interactions using data, which can help improve your team.

Remember that most “out-of-the-box” chatbots or software solutions may not be tailored to your business. A customizable tool and a shared dashboard are what you’ll need to succeed.

2. Invest Heavily in Search Engine Optimization

Search engine optimization (SEO) can help make your online store more visible in the search engine results page (SERPs). When people use keywords to search for the product you sell, you’ll want to rank as high as possible to attract more traffic to your website or online store.

While traditional ads can help expand your reach, SEO costs much less but offers long-term results. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search.

What an SEO Ecommerce Strategy Looks Like

While creating an SEO strategy can feel like a huge task, you can speed up the process with a solid strategy. As an already established eCommerce store, we recommend prioritizing the pages that get the most traffic. Then, create a workflow of your specific SEO requirements.

It’s a good idea to check out the competition because other businesses in your niche are likely using SEO and similar marketing tactics. You can learn from them and improve your company.

Use this eCommerce SEO checklist to make sure you have a well-rounded strategy:

Keyword Research: Analyze search volume, CPC, and user intent.
Conduct Competitive Research: Try Moz browser extension or SEMrush.
Homepage SEO: Title tags, meta descriptions, and content.
Site Architecture: Site hierarchy for navigation with a clear internal linking structure.
Product Pages: Product name, images, videos, reviews, and FAQ content.
Responsive Design: Technical SEO, loading speeds, and image size/dimensions.
Ecommerce Link Building: Backlinks from high-quality sites and guest posts.

To make sure your SEO strategy is as effective as possible, we recommend using SEO tools like Ahrefs, Ubersuggests, and ScreamingFrog. These can be used to isolate keywords, find backlinks, locate problems on your site and help you increase your conversion rates.

3. Publish Blog Posts and Newsletters

If you want to grow your business quickly, you’ll need a content strategy. This strategy should include written blog posts, but if you’re able to shoot and edit videos, you should try your hand at podcasting or YouTube. No matter what you use, consistent updates will boost your SEO.

Here are a few topics we recommend turning into content:

There’s no hard and fast rule for how often you’ll need to write a blog post, but it’s recommended that you post three-five times a week. However, it’s more important that your content is high-quality and offers your subscribers value, so don’t focus on quantity.

Similarly, bi-weekly or monthly newsletters can offer your subscribers another way to stay in touch with your business. This type of content can also instill trust and cement your expertise.

Blog posts and newsletters should be engaging, educational, and informative. E-guides, checklists, tips, and “how-to” articles drive a lot of clicks. If you aren’t sure if you can keep to an ongoing content schedule, consider hiring a professional content creator.

4. Give Google Shopping Ads a Try

Google Shopping Ads is one of the best ways to put your products in front of customers. Not only is this service free initially, but it also compares your products against others in your niche.

Why is that a good thing? Because your customers are going to compare your product anyway. Google Shopping Ads saves your and the customers time by displaying your product, its price, reviews, and photo at the top of the search engine as long as you use the right keywords.

While Google does charge you every time a potential customer clicks on your ad, that’s a small price to pay if that visitor buys your product. Since the customer gets all the information up front, they’re more likely to click “checkout.” At the very least, they’ll know more about your brand.

5. Grow Your Email List

Sales is all about building relationships. If you don’t have a place on your website where your customers can sign up for your newsletter, you’re turning away convertible leads.

Email marketing is a simple, straightforward way of increasing your sales and growing your business, but you need to build your list first. The more prospects you sign up, the easier it will be to connect with your customers, so long as you keep in touch at least once a week.

Since eCommerce sites often run a lot of contests, you could ask for your customer’s email as a way to grow your list. Along with correspondence, eCommerce companies can use their email lists to market special offers, give away discount codes, or inform them of limited-time sales.

6. Experiment With New Marketing Channels

Marketing trends come and go, but it’s essential to capitalize on them. True, email lists are a consistent, reliable way to grow your business. However, they aren’t as appealing to Gen Z.

Millennials and Gen Z are likely your primary consumers because they typically spend more on health, fashion, and beauty, key eCommerce markets, than Baby Boomers or Gen X.

You’ll want to appeal to this target market by focusing on where they spend their time:

TikTok, Instagram, and Youtube: The Kings of short-form content.
Reddit and Discord: High-traffic social platforms.
Streaming Sites: Youtube gets a lot of clicks from its ads.
Pinterest: Great for finding blog content and new ideas.
SMS Messaging: People are more likely to reply to texts than emails.

While these social media channels can attract a lot of customers, you can’t replicate another brand’s marketing strategy and expect it to work for you. Your marketing should reflect your company’s personality, the types of products you sell, and the demographic you’re appealing to.

7. Launch and Relaunch Products

The thought of “relaunching” a product may sound strange, but your competition does this all the time. You’ve probably seen ads that introduce new features, packaging, or designs to brand staples. Brands do this to breathe new life into products for a new audience or generation.

Another thing eCommerce stores do is capitalize on revolving fashion trends. For example, the official Moon Boot just recently saw a resurgence in 2021, 15 years after they were last popular. Still, Moon Boots have stayed relevant since 1969 and will likely continue to make waves.

Although the Moon Boot hasn’t changed its design much since its original release, the company still re-releases the product with new colors, styles, and boot lengths to keep their items fresh.

Instead of spending time and energy releasing new products every single week, rework your items and start building hype. Not only will reworked products make the older version of your items more sought after, but this marketing strategy can attract more interested customers.

8. Utilize Customer Reviews and Testimonials

Product reviews and testimonials can be your greatest sales tools. The majority of your customers will look at reviews before making a purchase, but reviews don’t just help the customer. If your buyers are well-informed, they’re less likely to return your products.

To build trust in your brand and create meaningful social proof, you need to ask for reviews and testimonials from your audience. Here’s how you can get more reviews for your site: