AI Tools for Text-Based and Visual Content

February 13, 2024 Marketing

In this post, we’ll talk about a game-changing trend that’s shaking up the content creation scene – AI tools. Artificial intelligence has stormed into the marketing and business world, bringing along a whole new level of engagement to text-based and visual content creation. Let’s dive into the incredible ways AI tools can revolutionize your content.

Text-Based Content Tools

Let’s begin with AI tools and services that can help you create text materials for marketing. They can be used in several ways. So, here’s how you can enhance your text-based content with them. 

1. Generating Text Automatically

Marketing teams spent countless hours brainstorming and refining their copy. With AI, this process is significantly streamlined. By analyzing vast amounts of data, these tools are capable of producing content that is not only coherent but also tailored to specific audiences. They can generate multiple variations of marketing text in a matter of seconds. This increased efficiency frees up valuable time for marketers to focus on other crucial aspects of their campaigns and allows businesses to effortlessly scale their content production.

2. Improving Accuracy and Quality

As you know, content riddled with grammatical errors and spelling mistakes can leave a negative impression on potential customers. AI-powered grammar and spelling checkers, equipped with advanced algorithms, can meticulously scan marketing text materials to identify and rectify these errors, ensuring impeccable content quality and a consistent brand image. This is useful for those who want to keep their personal style untouched.

Visual Content Tools

In marketing, pictures and videos often play a more important role than the text itself. However, content creators need to invest a lot of time and effort to make professional-looking images and videos. Let’s take a look at some methods that can help you minimize the time and cost spent on your visual content. 

1. Generating Images with AI

Traditionally, creating product images involved costly and time-consuming photoshoots. However, AI-generated images have streamlined the product development process. By feeding AI algorithms with data such as product specifications, materials, and dimensions, e-commerce platforms can quickly generate high-quality product images without the need for physical prototypes. This not only saves time and resources but also enables retailers to introduce new products to the market faster. 

In addition to generating realistic product images, AI can also assist in creating visually stunning visuals for websites. From designing eye-catching banners to customizing graphics, AI algorithms can generate aesthetically pleasing visuals that capture the attention of potential customers. By leveraging AI’s creative capabilities, e-commerce websites can create a cohesive and visually appealing brand image.

Some of the popular services you can use for creating your content include Jasper, Midjourney, and DALL-E 2.

2. Automatic Photo Enhancement

Automatic tools also let you quickly edit the pictures you already have. For example, you can edit images with a free background remover online to replace the backdrop with no hassle. This might come in handy when creating product images, especially if there’s a big number of pictures needed. Some photo editors also offer AI-powered tools for retouching portraits, color correction, and so on. Such automatic programs allow you to create magazine-worthy photos in just a couple of clicks. 

3. Creating Videos Automatically

Marketing today can’t be effectively done without creating engaging video content. And AI tools can help you make them faster. There are several types of such tools. For instance, post-production will take less time if you use an automatic video editor. You can also make use of generative text-to-video apps. These services generate a video based on your prompts. But such AI tools usually have limitations, so it’s better to check out the reviews of other users before you begin making marketing materials with them. 


Now you know more about incorporating AI-powered tools and programs into the process of content creation. From generating text content to automating photo editing and creating dynamic visuals, AI tools are reshaping the marketing and business landscape. By embracing these technologies, businesses can stay ahead of the curve and unlock new opportunities for growth and success.