Best Marketing Products For Sporty Brands

Show:

April 20, 2021 Marketing

The world of sports marketing is incredibly complex, potentially lucrative, and an exciting place to be for any avid entrepreneur looking to grow their brand image.

After a long few years, it is no surprise many people are craving the chance to once again take to the great outdoors and take part in their favorite sports and fitness activities. This can make the prospect of sports marketing in a post-pandemic world an enticing avenue to explore, especially for those of you wanting to reinvigorate their brand in time for a successful future.

A highly beneficial companion to a sports marketing campaign is the concept of branded merchandise, as many sports fans and enthusiasts, in general, are more than used to bearing logos of their beloved teams on their clothing and accessories.

If you were hoping to expand your sporty brand and reach out to potential customers everywhere, here are some of the best marketing products and techniques at your disposal today.

Branded Water Bottles

What could be more appropriate than marketing exceptional branded water bottles to your sports-loving demographic?

You can rest assured that this product makes for an ideal marketing choice, as it directly pertains to the interests of your customer, relates to most sports niches imaginable, and can supply you with cost-effective advertising.

The water bottle is generally on the list of essentials when it comes to a workout or a team sport, which makes room for a wonderful marketing opportunity. Moreover, sustainable materials and reusable plastics are at the forefront of the minds of many modern consumers, so taking the time to source eco-friendly options can help provide the customer with what they want, while utilizing your current clientele to contribute towards stretching your brand’s reach.

Team Merchandise

Sometimes, taking your efforts to the local level can be immensely beneficial for all parties involved and might prove to be the way forward when marketing your very own sports brand.

For example, if you can manage to sponsor a small team, you can start to incorporate your own brand into their merchandise, increasing your visibility and perhaps tapping into an already existing fan base of loyal customers. This can be an ideal way of making important connections while simultaneously promoting your brand and supporting your local area.

Custom Face Masks

To remain safe for the time being, face masks are still being utilized on a global scale. Opting to supply your very own face masks to your customers can be a great way of promoting your brand as one that recognizes and appreciates the need for safety when traveling outdoors or being indoors with others in today’s climate.

This can work in tandem with your brand image, as social responsibility is a subject many businesses are recognizing the need for on a daily basis. Furthermore, you can design a face mask to be beautiful and reusable, complete with your logo in the limelight, a fantastic way to make sure your brand gets noticed.

VR Options

The limits of marketing possibilities in the world of VR are yet to be fully discovered, as the medium is consistently developing in quality and accessibility. Incorporating a VR experience can provide a great deal of customer satisfaction, particularly at a time when attending sports events in person is not possible for many supporters around the world at this time.

There have been examples of this before in sports marketing, and the NBA even featured a courtside VR pass for their fans to virtually attend events. Offering a VR experience can set you apart from a sea of competitors, thus promoting your product or services in a fresh new light.

Strive to be Different

In order to be different and stand out from your rivals in a way that truly connects with your demographic, you must first check out what your competitors are doing in their marketing campaigns.

You need to know what normal consists of if you want to be different in the first place, and getting caught up in the rush of trying to emulate previous campaigns can often leave you flailing behind the competition.

Market research has long been a key component of marketing in general, and sports marketing is certainly no different.

Sports teams often tend to pride themselves on the values of integrity, hard work, loyalty, and achievement, which is worth bearing in mind whenever you begin to detail your brand’s values.

A streamlined mission statement has the potential to go a long way towards connecting with sports fans, so it should be a task that falls towards the top of the priority list. However, to ensure that you can stand out with your marketing products, here are two key tips:

Multi-Platform Integration

Making use of as many available channels as possible can work to your advantage when marketing products, as it can deliver an all-encompassing experience for your target audience.

For example, by integrating a video sharing platform on your website, you can post footage of the best moments in sport’s history, keeping the customers engaged and entertained even in the off-season.

Sports fans generally enjoy their traditions and their history when it comes to their preferred teams, so making use of a multi-media experience for them to enjoy may be able to cement your brand as a knowledgeable and authentic option to turn towards.

SEO Services

Many sports fans take to their mobile devices to look at scores and fixtures, but perhaps more importantly, to read interviews, transfer news, and team intrigue. This makes SEO services a highly useful service to invest in for a number of reasons.

This includes the concept of accessibility, as SEO designed specifically to target mobile users can help boost your sports brand in no time, as you can cater your brand specifically for the vast number of fans tuning in from their phones and tablets.

SEO is generally a wonderful method of generating organic traffic towards your product and services, so taking some time to check out Google Analytics is a must if you were thinking about venturing down the route by yourself.

It is also worth thinking about any big sporting events occurring soon, as this can inform your SEO requirements and hopefully reach fans at the perfect time.