Many factors influence whether or not you receive media attention, including your ties with specific journalists, editorial schedules, and the press release distribution service you use. However, there’s no harm in experimenting with your media pitch’s timing.

Read along with this article if you want to know about the best day for a press release. Also, if you want to know more about press release timing.

Why Does Press Release Timing Matter?

If you are marketing an upcoming event, you will surely want to garner as much media coverage as possible as soon as possible. Other news releases may include a deadline for when the media can start reporting on them or may only allow certain media outlets to do so immediately away.

Which Is The Best Day To Send A Press Release?

For example, if you are marketing an upcoming event, you will surely want to obtain as much media as possible as soon as possible. Other news releases may include a deadline for when the media can start reporting on them or may only allow certain media outlets to do so immediately.

The best day to send out a press release is Thursday when the average open rate is just over 26%.

What Does Research Say?

The following citations and studies show that when classroom subjects, tasks, and activities support an inquiry-based learning methodology, true learning and deep comprehension occur:

A growing corpus of literature encourages educators to create curricula, teaching, and learning experiences. Students can “learn their way around a discipline” by participating in real intellectual tasks and possibilities for genuine knowledge generation. Educators who support this method claim that each subject (Physics, mathematics, and history) have unique ways of generating knowledge. Educators’ role becomes to train young people in these activities.

According to researchers, discipline-based approaches to inquiry learning can help students learn more deeply if well-designed. Lessons terminate once students have delivered these answers when teachers see replies as the major or even single evidence of learning. Students are taught to guess what the teacher wants, and even when they get it correctly, they don’t understand why.”

What Is The Best Time To Send A Press Release?

The best time to send out a press release is between 10 a.m. and 2 p.m, when editors open one-third of all emails. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 a.m.

Things To Consider When Choosing A Press Release Timing

The things to consider when choosing a press release timing are as follows:

1. When The Timings Are Relevant

Do some research around your suggested launch date to see if anything important is occurring in the space at the same time before reaching out to the media. Reporters are already overworked, so your chances of contacting them if they cover other events or breaking news in their beat are slim.

The same may be true when it comes to rapid response outreach. If your client’s news is timely and relevant to an ongoing topic, consider jumping in quickly; that’s where you will have the most success.

2. Informative Lead Paragraph

Remember that every day, reporters read dozens of pitches and press releases. To convey information, the lead paragraph must be informative and concise. Apart from that, it is likely they only skimmed the rest of the press release.

In this paragraph, make sure you respond to the who, what, when, where, and why questions. The rest of the press statement should be treated as supplementary material, and all of the announcement’s core facts should be covered here.

3. Headlines That Grab Your Attention

Like any other title, the headline will be the reporter’s initial impression of the announcement. Make it concise yet persuasive. “Does this seem interesting?” the reporter will consider at this point. “Should I continue reading?”

Reporter headlines should be reflected in headlines. Consider the articles you read when you’re scrolling through the latest news. Is the headline one you’d be interested in clicking on?

4. Call To Action

Always include a call to action at the end of your press release, whether it’s a link to your website, a sign-up sheet, or contact information. Never leave your readers scratching their heads in search of further information. Have it easily available for them at the push of a button in a time when attention spans are shorter than ever.

Although no two press releases are alike, some common threads run through all effective ones. Follow these pointers to make your next event a success!

5. Quotes That Are Supporting

Because the majority of your press release will be facts, utilizing supporting quotes allows you to add a more human touch. Include a statement from your main spokesman explaining their perspective on the news and why it is so important.

Quotes from your client’s customers, partners, and other stakeholders, if appropriate, can lend credibility to your product and the announcement as a whole. Always double-check with your client to see if this is an option.

Conclusion

We hope this article has helped you give you a deeper look to send a press release. Also, you will come to know the best time to send a press release. If you’re looking for a good agency to handle your PR, you can find some of the top PR agencies here. 

Have a wonderful reading experience.

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