Bloggers Are Essential for Marketing Today: Here’s Why

The word blog comes from combining the words “web”, “log” into “weblog” and first became popular in the 1990s. When people first started writing blogs, they were used mostly as a kind of online diary. Nowadays, blogs cover both written texts and media on various topics including world news, entertainment, business, and politics. As blogging has become more popular and top bloggers have started to attract audiences with millions of readers, businesses and brands have realized how blogs can greatly influence potential customers’ behaviors and opinions and help with marketing.

These days, blogging is considered a very effective marketing tool. Today’s consumers find information such as recommendations, reviews, and promotions on well-known and trusted blogging sites. Highly influential bloggers are an important part of blog marketing as they can offer their platforms to publicize or advertise products and give recommendations to their readers about a business or a brand. 

Here are some of the reasons why in today’s world, bloggers are essential for your business and your marketing plan. 

Bloggers Help To Diversify Your Digital Marketing Strategy

These days, online competition is so fierce that the businesses which succeed are the ones with many strings to their bow. When it comes to digital marketing, the most successful businesses employ a range of different tools.

Every business today needs a well-built website that is optimized for maximum search engine rankings. As well as effective SEO, paid ads are very effective for promoting businesses online. The experts at this service explain that paid ads and SEO both work really well in tandem with a great blog marketing strategy.

Paid ads, SEO, and bloggers all help drive customers to a business’s website, but it is bloggers who have the most influence over those customers. A good review or recommendation from a reputable blogger will not only send new customers to a business’s website, it will send them there with a positive impression of the business already in their mind. 

Bloggers Help You Reach New Customers

With the increasing number of internet users, blogging is a great way for businesses to reach customers, drive more traffic to their websites, and maximize their marketing efforts. The scope of a business’s potential outreach may be limited by a variety of factors including location and advertising outreach budget.

According to a recent report on inbound marketing, approximately 80 percent of businesses that implement blogging as a part of their integrated marketing strategies have reported significant increases in the number of new customers that they have attracted.

Blogging enables businesses to connect with current and potential customers in a more unconventional way through relevant and quality content. This greatly increases the size and demographic of the target audience which a business can engage with.

Bloggers Enable You to Save Time

Creating and maintaining a popular, up-to-date blog is a time-consuming job that requires a constant flow of ideas. It takes time for blogs to get attention from internet users and build audience engagement, so in order to reach new customers quickly, it is better for businesses to partner up with an already established blogger rather than attempting to start their own.

In this way, companies can benefit from blog marketing and blogging activities can still be incorporated into their online marketing plans with less time and money dedicated to creating the blog. Producing high-quality, customized content requires a significant investment of time and resources which your business may not have.

This will allow you to focus on your business operations and doing all the things that you are good at whilst an expert takes care of your blog marketing for you.

Bloggers Help You to Build Brand Awareness and Reputation

Working with bloggers to build brand awareness reputation is not only proven to be effective, but it also has lower costs than paying for advertisements on popular media platforms or working with famous celebrities and mega influencers.

It is vital to carefully evaluate if the themes and topics of your intended blogging partner are suitable for your brand regarding brand characteristics and brand positioning as working with an irrelevant or inappropriate blog might cause negative effects on your brand. If you get it right, bloggers can offer great PR for businesses by writing product or service reviews and recommending you to their readers. 

Bloggers’ Fans are Loyal 

Many bloggers are considered mid-level influencers as they usually have extremely loyal small- to medium-sized audiences. Surprisingly, due to the loyalty of their followers, effective mid-level influencers can drive up to 16 times more engagement from audiences than mega influencers and paid media. 

Additionally, according to a study regarding the effectiveness of word-of-mouth campaigns, action, and social mentions were found to be more effective than paid media as well. Bloggers often write about niche topics, in contrast to other online written content providers that write about a wider range of topics. Therefore, bloggers tend to have well-targeted audiences with higher engagement rates and loyalty levels which businesses are able to tap into. 

Bloggers’ Fans Trust Their Recommendations

Nowadays, consumers expect more from businesses than they did in the past. Modern consumers want to know about the workings of a business as well as feeling like their voices are heard when they contact a business for help or to engage. In order to successfully turn potential leads into actual sales and establish new loyal customer bases, your business must establish trust between your brand and your target audience. Once this has been accomplished, you will experience an improvement in every area of your operations.

According to a report on digital influence, blogs are considered one of the top five trusted sources of information for consumers. Therefore, if bloggers are writing about your brand with positive affirmations, the chances are their audiences will trust those recommendations. Remember, people do not trust what businesses say about themselves as much as what they learn about brands from seemingly neutral third party sources. 

Blog marketing provides so many advantages for businesses and their digital marketing strategies. Bloggers are an essential part of many online marketing campaigns including product launches, product tests, and brand strengthening. It is highly recommended that every business and brand effectively make use of bloggers as a valuable tool in their digital marketing strategies. 

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