Branding Photos That Will Enhance Your Website

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July 15, 2022 Marketing

When 80% of your profits come from only 20% of your customers, the power of branding and brand loyalty is clearer than ever. Creating a brand that customers are loyal to means you need to stand out from the crowd.

One of the best ways to do this is through visual branding. Brand marketing includes consistent use of distinct colors and themes that make your company easily recognizable, which makes it easier for customers to come back to you.

One of the most important places to build your brand is your website. Through the combination of branding and a set of branded photos, you can secure new clients and keep old ones.

Keep reading to learn some tips about branding photos and how they improve your online presence.

A Portrait Shot

Your website should have an About page, and on it, you need a portrait. This branding image isn’t the one you’ll use most often for your business, but it is very important.

Your customers and clients need to be able to put a face to the name. Attaching a professional portrait shot humanizes your business and makes you more memorable.

Remember to keep the photograph in line with your brand. The tone of the portrait should match your branding tone. This photo will be used whenever you need a portrait shot for your business.

If you’ve got the perfect portrait shot, but the background’s all wrong, don’t panic! You can use a background remover to create the illusion of a studio photograph.

Action Shot

Whatever it is that your business does, you need a picture of it. This could be you writing or making something, or a team all working at different stages of a project.

The purpose of this branding image is to show your customers what your business looks like in action. Website photos are what give potential customers a taste of your work, so they’ve got to see some proof that it’s good.

Detailed Shot

This might be one or a few images. These photographs are up-close shots of your business branding. It could be branded stationery or letterheads, or mugs and pens. Make sure your brand colors are present too.

When people are only seeing your business through online photos, it can be difficult to ground in reality. When you post photos of your branding physically taking up space in the world, it makes it more real to potential customers.

Wide Shot

Branded wide shots are great backdrops for website images. Take a wide shot that includes yourself or something significant to your brand. Make sure the photograph is composed well and includes your brand’s colors.

By keeping this shot wide, you create space for text to go over the image. This could be used for announcements, client feedback, fun facts, and more.

The Importance of Good Branding Photos

Branding photos are a vital part of online success. Incorporating these branding photos into your website means your brand will be distinguished, and your customers are more likely to come back to you.

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