Can You Transfer Data From Snowflake to Salesforce? Everything You Need to Know

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April 20, 2022 Marketing

Are you curious whether or not you can take data from Snowflake and put it into Salesforce? You are in luck!

Read on to discover how you can transfer data from Snowflake to Salesforce.

Data Warehouse: What It Is and Why You Need It

When it comes to running a business there is a ton of data. Obviously, this is nothing new to you. The problem is that this data can come in all kinds of different shapes and sizes, making it incredibly tedious for a data analyst to collect it from each department and distribute it to other departments.

A data warehouse like Snowflake allows you to effectively take all of your data from varying kinds of software and store it in a central cloud database, allowing your analysts to easily access any data they may need.

CRM Platforms: What Is So Helpful About Them?

Customer relationship management platforms like Salesforce are a powerful tool for any business if you use them correctly. Salesforce uses data to help you improve customer experiences in-app and on your website, is easy to customize, and can benefit your marketing team in many other ways. Because its range is so extensive, there is no doubt that it can help your business. However, there is one issue.

The Downfall of CRM Platforms

There is one major downfall to CRM platforms that can leave companies scratching their heads. They rely heavily on data to operate at max capacity. Some data is drawn from the platform itself, but other data needs to be uploaded from your database. So, here is the question of the hour. How can you transfer data from a data warehouse like Snowflake to a CRM like Salesforce? The solution is actually quite simple.

Reverse ETLs: What They Are and How They Solve This Problem

You may have thought you need to get one of your data analysts to manually download the data from Snowflake and upload it into Salesforce. Clearly, that is not the best use of employee resources or time. Luckily, a reverse ETL is a quick and easy solution to your problem.

ETL

Before diving into reverse ETL, we should first cover what an ETL is. You probably already have a good idea of what it is. Because if you use Snowflake, you probably already use an ETL. It stands for extract, transform, and load, and it does exactly that.

An ETL is essentially a data pipeline that takes the data from your varying kinds of software and uploads it to a central database. This avoids having multiple data silos by quickly and easily storing everything in one place.

The Problem With ETLs

There is, however, one issue with using an ETL. Which is the main issue we are talking about.

To avoid having multiple data silos across your company, you have effectively created one large data silo by using an ETL. In this case, it is Snowflake. A reverse ETL is the easy solution to this.

Reverse ETL: Definition and Solution

By definition, a reverse ETL is exactly what it sounds like. It does the opposite of ETL. It is a data pipeline that takes your data from a centralized database like Snowflake and seamlessly downloads it into any software like Salesforce. So, no more manually retrieving data for each department upon request. Simply get a reverse ETL and integrate it into all of your software across the company.

Reverse ETL for Your Business

So, now that you know how beneficial a reverse ETL can be for your company. And that it resolves your issue of getting data from Snowflake to Salesforce. You are probably wondering how you can get started with one. Well, you have two main options. You can choose to have your software engineers build one in-house, or you can outsource.

In-House Building

For many, building a reverse ETL in-house is not an option. It can take an incredibly long time to build, and once it has been built, it requires diligent upkeep as all of the software it integrates with is constantly changing and updating. However, it is still an option if you are a larger company with the necessary resources.

Quick and Easy Outsourcing

For most companies, outsourcing is the best option. It is quick and easy. It is so quick that you can have a reverse ETL integrated across your entire company in minutes. This way, your software engineers can continue to do their jobs as usual. Your data analysts will be free to take on other jobs. And you can use Salesforce to its max capacity by giving it all of your cross-company data.

Enjoy the Benefits Today

So, the solution to your question is simple. You can transfer data from Snowflake to Salesforce. And it is easier than you probably thought it was. Simply outsource a reverse ETL and start enjoying the benefits today.