The creation of your startup’s online identity begins with your website. It allows you to promote your core values, engage audiences, create relationships and, above all, build a recognizable brand around your business.
However, for young companies, it’s difficult to get noticed in the overcrowded SERPs.
Most of your competitors have already been investing in SEO. So, to surpass them, you will need to take things a step further.
Here are four effective SEO tactics that will help you boost your traffic and rankings.
SEO and blogging go hand in hand. Publishing top-notch content on your website lets you stand out in Google’s SERPs. It allows you to engage your website visitors and bring value to them. This is a chance for you to position yourself as a highly authoritative source of information and inspire people to visit you again, whenever they face any problem or doubt.
This is why you should constantly create content that is:
Your blog content is a valuable link earning opportunity. Your goal is to grab the attention of influential bloggers and companies in your niche. You want to mesmerize them and get them to share and link back to your content as a valuable online resource.
Most of your competitors are already blogging. For you as a new star in the digital marketing skies, the only way to stand out is to create content that is fresh and authentic. Use content discovery tools like Buzzsumo or Google Trends to see what topics people are searching for and write about them from your point of view. It’s also good to talk about your own experiences in the industry to gain readers’ trust.
Articles are at the core of any blog, but they’re not the only form of content you should create. Your audience’s preferences vary. To address their specific needs, you need to combine text with videos, as well as visual and audio content. Infographics, for example, are a great way to pack lots of information in an easily digestible way. Video content is highly engaging and easy to follow. Comprehensive how-to guides and case studies prove your knowledge and authority.
Each piece of content you create needs to be supported by actual research and data. There is no room for guesswork or fluff sentences.
Link building is a way of obtaining backlinks from authoritative sites in your niche. Now, there are numerous link building tactics out there.
The most popular one is guest blogging. The idea behind this is simple – you perform link prospecting to find the most authoritative blogs in your niche (or related niches) and reach out to them.
However, this may be simpler than it sounds. To research relevant blogs, you need to start from Google and its search strings like intitle, inurl, the exact match search, the OR search, etc. Even when you make a list of potential link prospects, you will need to click on each site to check whether it is relevant to you and capture their contact information.
There are some additional ways to build awesome links:
A few years ago, you could use the same meta description or title tag for multiple pages and pack it with a bunch of exact match keywords to increase your rankings.
Today, however, the emphasis is put on user experiences. Meta tags (met descriptions and title tags) need to be informative, engaging, and attention-grabbing so they can motivate a user to click on your link in the SERPs. Sure, you should include keywords, but only if they don’t harm user experiences. Meta tags are the first things a searcher sees when navigating through the SERPs, determining whether they will click on your website or not.
Some other factors you need to pay attention to are:
When starting a business, your goal is to attract the audience that finds your products valuable. This is where local SEO may play an important role.
Appearing on the top of Google’s SERPs is not easy for young companies.
This is why you need to invest in SEO right from the start. Content creation, link building, on-page SEO, and local SEO are just some of the numerous aspects of SEO you will need to work on.
Above all, ensure that you have an actionable strategy that will guide you when things become complicated. It should cover every aspect of your SEO efforts, from budgeting to building brand style guidelines for your blog.
Hope this helps!