Digital Marketing Trends for Your Business in 2022 • AxiomQ

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March 10, 2022 Marketing

Although Staying abreast with the continuously changing marketing trends might seem a challenge, business owners should try their best to remain in tandem with them. This persistent change makes it hard to predict what may happen in the coming years. As more people start working from home, there has been a spike in the use of social media. Although digital marketers are jumping onto this opportunity, some small businesses scramble and struggle to adapt to these changes in consumer behavior, and this shouldn’t be you.

Unfortunately, the rise of digital marketing has also faced some challenges, key among them being the various forms of identity theft. As much as you shouldn’t ignore the following trends in digital marketing, you should also take measures for identity theft protection. This ensures that other people don’t pose themselves as you. Below are the trends in digital marketing to watch out for in 2022.

Short, DIY Videos

Nowadays, videos have become a popular choice for content delivery and consumption. A third of the entire online activity is spent watching videos. That is why video marketing is the cornerstone of all digital marketing campaigns. The sharp rise of online short videos can be attributed to the rise and influence of TikTok’s short Do-It-Yourself (DIY) model.

Video marketing is on the rise, and the same pattern is evident regardless of where you look. A short video is likely to boost engagements and provide 128% more click-throughs than ads without videos. Videos generate 66% more qualified leads and about 157% more organic traffic on search engine results pages than written content.

Tell a Real Story

One of the most effective methods of brand marketing is storytelling. However, the clients don’t want to hear just how you think or believe your product is better than your competitor’s. They want to hear and know how you’ve delivered on your promises, living up to their expectations.

However, it doesn’t mean that you should step back and leave the reviews to do the talking. Instead, your digital marketing approach should focus on storytelling. Do not only tell your clients about the benefits of your product over your rivals’ but also show your clients through customer testimonials and stories how your product or service could help solve their specific issues.

Although this might not result in direct sales, it is an excellent way of putting your service or product center-and-front in your consumer’s minds. When they face an issue that your product can solve, they know where they can get it.

Make Your Content More Accessible

Accessible content will always attract more leads and conversions. In 2022, you should invest in increasing the accessibility of your content to your audience. These include interactive videos, captioning live streams and video content, converting audio to text, and other mechanisms.

Customers will feel content when they can access the information they need. Accessible content also means that customers will understand your product or service in the way they are most comfortable with.

Focus On Your Audience

Because of remaining indoors due to the pandemic, most people have grown tired of using social media. They are sometimes bored of many content or ads on their feeds. Some have even deactivated their accounts. That’s why you must be mindful of the number of sales posts each user comes across in a short scroll, and consider why and how your posts could eliminate the heavy streams of ads.

Craft a strategy for engaging with your existing audience and developing your database. Through targeted messaging, you will find that you’re able to reach those who are most interested in your services or products. With the changing digital landscape, the clients are increasingly becoming selective about the type of media they receive or consume, meaning they have expectations. Focus on your audience, don’t add up to the unfollowing statistics.

Privacy, Transparency, And Trust-Building

Because of the constant bombardment with digital marketing ads, many consumers are increasingly becoming suspicious of the content targeting them.

Malicious actors have also found a new reconnaissance and information gathering vector. The use of ads as phishing links in collecting personally identifiable information is on the rise. Therefore, digital marketers should be ready for tighter privacy restrictions and tightened online security measures to what they upload online.

By 2023, Google will curtail the use of third-party cookies, meaning that advertisers and marketers will have to re-evaluate their strategy. Tools like Spokeo will play a vital role in identity theft protection. However, this isn’t the end of data-driven marketing or content or targeted advertising. To build trust with customers:

Inform them of the kind of data you are collecting and its reasons.
Ensure that you make it possible and easy for the customers to opt out whenever they like.
Never collect more data beyond whatever you need.

Conversational Marketing And Quality Interactions

Conversational marketing isn’t new. However, chatbots and social media marketing have seen conversational marketing rise to a whole new level, changing how businesses interact with their customers.

The increasing interest in conversational marketing can be attributed to sudden shifts in consumer behaviors which have advanced rapidly by the changing technology. These include expectations for direct and instant messaging in real-time, whether with colleagues, companies, or friends.

With chatbots coming into play, the conversations are now happening faster, more seamlessly, and on a larger scale than ever before. With this comes a large volume of data that can be used to understand your customer expectations and needs better, besides boosting your brand’s relatability while also providing an overall fulfilling and positive experience to your customers.

The year 2022 will see digital marketing become more prominent even over 2021. Use the handy guide above to design your marketing strategy for the future, reaching more customers and driving more conversions. Being on top of the above will ensure you remain competitive, developing and securing a loyal audience.