Gen Z in the Workplace: What Makes Them Tick?

February 15, 2022 Career

It’s no secret that the workforce is changing. With each new generation comes new values, motivations, and ways of thinking. The youngest generation in the workforce, Gen Z, is no exception. In this blog post, we will explore what makes Gen Z tick and how you can attract and retain them in your organization.

What Sets Gen Z Apart?

There are a few key things that set Gen Z apart from older generations in the workforce.

First, they are the most diverse generation yet. According to Pew Research Center, “Gen Z is the most racially and ethnically diverse generation in American history.” They also report that 48% of Gen Z identifies as LGBTQ. This diversity is reflected in their attitudes and values.

This means if you want Gen Z people to work in your business (which we highly recommend you do since they are the future generation), then you need to be proactive when it comes to creating and offering a safe and inclusive space. It can be very problematic, and you’ll have an extremely high turnover rate if you don’t do this.

Gen Z is also the most connected generation. They have never known a world without the internet and are constantly plugged into social media. This has shaped their view of the world and how they interact with others. They expect transparency and authenticity from both people and brands. You’ll also be able to introduce technological solutions, like coworking software, and you can ensure they’ll be able to pick it up far easier than older generations.

If you don’t reflect this in your company’s values, then you’re going to see people leaving fast. Gen Z has a very righteous and justice-seeking mentality. If you’re a business, or at least have some people in management that don’t respect human decency and push people for purely monetary gain (as it is in older businesses), then you’re going to encounter some real problems.

Finally, Gen Z is the most entrepreneurial generation. A study by Millennial Branding found that “Gen Z is the most likely to want to start their own business (60 percent), and they are already starting at a younger age than previous generations.” This desire for entrepreneurship is driven by their desire for independence and control over their lives.

This means you want to boost and raise up Gen Z individuals if you want them to feel motivated to work for you. You need to create opportunities for them to learn and develop their skills, as well as opportunities to prove themselves. This is how you’ll stimulate these workers and will encourage them to give 100% in your business.


So what does all this mean for employers? Here are a few key takeaways:

– Gen Z is motivated by diversity and authenticity. Make sure your organization reflects these values in its policies and culture.

– Gen Z is highly connected and expects transparency from both people and brands. Be open with them about the inner workings of your organization and be honest about your brand’s values and mission.

– Gen Z is entrepreneurial and wants to control its own destiny. Offer them opportunities to start their own businesses or work on innovative projects.

Attracting and retaining Gen Z can be a challenge, but it’s important to understand what makes them tick. By aligning your organization with their values and giving them the opportunity to be themselves, you can create a workplace that they will be proud to call their home.