The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of the current generation are creating extreme demand for tools that help people slow down and refresh. The increasing mental health awareness further drives the market growth, as more people begin to pay closer attention to their wellbeing.
The revenue from the existing top 100 meditation apps has grown from 500M in 2018 to 1.1B in 2020. Although currently ruled by two chief players — Calm and Headspace — the mindfulness market is ready for innovative approaches, efficient meditation techniques, and convenient technical solutions.
Now is the time to create your own meditation app and take advantage of the limitless possibilities this market is eager to provide. How do you do it? Let us guide you through the process.
Meditation applications can serve specific purposes, like breathing or sleeping assistance, or integrate several objectives. Although your goal is to reach a wide audience, your application should provide value to users, so a focus on certain areas may be helpful.
You should have a clear idea of what you would like to bring into the market. To figure this out, you may follow these steps:
This is the basis of your app development that, when approached wisely, will guarantee success.
User interface and user experience are vital for an app’s success. Think of it as a house that you need to sell. It may have a good foundation (UX) but lack in attractiveness (UI), or vice versa. In both cases, you won’t sell the house, as it needs to be both well-built and beautiful. The same rule applies to app development.
When it comes to the UI/UX approach, there are many directions you can take. Let’s take a look at some of the major design trends in the UI/UX sphere:
Remember: these are just some of the modern tendencies in the market. When choosing an approach, it is more important to consider what you think is the best for your app. Design trends are just hints, the elements of which you should use if they suit your needs.
Another important thing to consider is the channel of distribution of your meditation app. Due to the growth of the app development sphere, you are not limited to a single mobile platform. Here is the list of active mobile platforms:
App Store and Google Play dominate the industry, adding up to 97% share of the total app development market. While Android is much more popular globally, iOS has a higher ROI due to a more wealthy audience. That is why your best bet is to target the two. Note that all platforms will charge a fee for distributing your product.
No matter how attractive and well-developed your app is, you need users to download it and use it daily. How can you engage users before they even download the app? Create a stellar listing for the app stores. Use strong visuals to demonstrate how your app targets the user’s needs. Describe all the key features and long-term advantages to stimulate users to download your application and keep using it long-term.
You can also send your app to testers. They can provide you with feedback and influence your app’s position in the app store market. The higher position you have, the higher the possibility of users downloading your app.
The next step is to stimulate users to stay and use the app. Here is how you can do it:
When you have an idea about what your meditation app will look like and what it will do, it is important to develop and launch a Minimum Viable Product (MVP). It is a great tool to test if your app can survive in the market. To develop an MVP, you need to do two things: define the main features that you will test and find a team to develop it. Usually, MVP development takes up to three months.
Creating an MVP is not a necessary step. However, its usefulness cannot be overestimated. With its help, you can collect feedback from your potential users, check if the app functions as it should, and determine if it meets the needs of the market and your target audience. You can gather all this information and use it to make the required changes in the final draft.
There is more to creating a meditation app than the outlined steps. In the process, you may come across numerous details you will need to work through. Make sure you focus on exclusive features, design, and marketing.
To ensure maximum efficiency of the app development, you can try meditating yourself — after all, you need to know the product you are selling. A clear mind will help you generate innovative ideas and find unique approaches to users.
