How Can Businesses Make Use of Pinterest To Increase Their Sales?

Pinterest was once incepted as an image-sharing and image-discovery platform. Users readily flocked to the platform to discover DIY ideas, recipes, and intriguing trends. 

But, today, Pinterest brings forth value to over 454 million monthly visitors. That itself looks like a burning hot dish on a marketer’s table. 

Would you believe the statistics? Pinterest’s total ad revenue surpassed $3.64 Billion in July 2024. 

That said, Pinterest users are readily clicking on ads and making purchase decisions through the platform. 

 8 out of 10 weekly active Pinterest users say that they have purchased a product by coming across it on Pinterest. 

What’s more intriguing is only 28% of marketers leverage Pinterest. And it might be the best time for you to employ Pinterest marketing. 

So, here are: 

7 Useful Tips to Boost Sales Using Pinterest

1. Plan Your Pinterest Marketing Strategy Well In Time 

Marketers who have been utilizing Pinterest know that Pinterest users stay ahead of the curve with upcoming trends. 

For instance, the Pinterest audience started searching for Christmas trends early in October. Meanwhile, users on other social platforms wait till December to pick Christmas-related trends. 

And therefore, your Pinterest marketing calendar must work well in advance than other social platforms. 

If you wait too long to plan for an upcoming trend or event, you will end up as an ‘also-ran.’ And you are most likely to be overshadowed by your competitors. 

Instead, start building theme-specific Boards for your relevant marketing campaigns. And add intriguing pins to these boards to promote products, DIY ideas, or recipes. 

Also, plan your Promoted Pins early to get the most out of your campaigns. 

Here is a promoted pin for the Christmas Collection: 

2. Leverage Greater Value from Rich Pins

A Rich Pin is your best bet to get a valuable amount of space on Pinterest. You can utilize Rich Pins for four types of offerings – Products, Recipes, Articles, and Apps. 

Relevant statistics show that Pinterest houses over 200 billion pins. And about 67% of these pins fall in brand and product categories.  

So, if you are willing to promote products on Pinterest, Rich Pins will give you the proper exposure. 

You can link your landing page to the Product Pin, and you have enough real estate on the Pin to show: 

• Your product’s pricing
• Its name and details
• Its real-time stock availability
• From where a user can buy that product

Here is an example of a Rich Pin to promote a product: 

You can also promote your app through a Rich Pin. It will give users the Install button to download an app without leaving Pinterest. 

Below is an example showing a Rich Pin to promote an article:

You would need to add the Rich Pin meta tag to the site to validate it. And the next step would be to wait for Pinterest to approve it. 

3. Employ Promoted Pins and Video Ads on Pinterest

Pinterest users or Pinners are readily searching for products on the platform. And 77% of Pinners say they regularly learn about new brands and on Pinterest. 

That said, Promoted Pins procures you the right audience for your business offering. You can promote your blogs, products, and apps through Pinterest ads. 

You can create a full-fledged ad campaign from your Pinterest Business Account. Or you can even run quick ads through your Pinterest account. 

It is better to note that, akin to other platforms, Pinterest allows you targeted marketing. 

You can target Pinners based on their gender, interests, locations, and age. Moreover, you can select between different campaign goals. 

Here is a screenshot of Pinterest Promoted Pins:

If your brand excels at crafting eye-catching videos, you can also try video ads or Promoted Videos. These ads draw targeted traffic to your landing pages. 

Promoted Videos show a responsive preview in the feeds, which catches user attention. This can bring more conversions for your business. 

4. Try the Conversion Rate Optimization for Promoted Pins

Pinterest’s total ad revenue is rising exponentially. 

And today, 4 out of 10 users say they use Pinterest to research brands and products. That totals up to about 190 million users actively searching for brands and products. 

That said, optimized Promoted Pins can help you grow direct sales or attract qualified leads. 

You must add Pinterest’s tracking code to your site’s HTML. After this, Pinterest can track the visitor’s actions on your site. 

So, now when a user clicks on your Ad, you can track his further actions and analytics on Pinterest. 

Pinterest also recognizes the behavior typical to different types of users. And it will now optimize your ad targeting and reach for better conversions.

You can expect several specific actions from your Promoted Pins. These include qualified site traffic, shop & online checkouts, app downloads, signups, etc.  

5. Get Creative with Your Product Promotions

The Pinterest audience has a knack for creativity, and it appreciates creative marketing strategies. 

A significant number of users visit Pinterest to search for home décor inspirations. Meanwhile, the other popular searches are fashion trends, styling, DIY recipes, etc. 

So, you get all the room for surplus creativity when promoting through Pinterest. 

You can play around with visuals, create eye-catching videos, and plan theme-specific boards. 

For instance, 

If you sell edible products, you can suggest scrumptious recipes for Pinners to lure upon. And they might just click on your Pins to buy your products for these recipes. 

Here is an example of how Betty Crocker uses their Pinterest profile to show recipes around its products: 

You can also use a tutorial video to show how to use your product. Or you can show DIY ideas around your products. And you can link your landing page to your video. 

Another prudent way to promote your products is by building product catalogs on Pinterest. 

You can use boards to create product catalogs around a specific theme. 

For instance, 

You can create catalogs for seasonal fashion, gender categories, or accessories if you are a clothing brand. 

You just need to finalize your theme and create a board for that theme to get started. 

Choose an appropriate category and name for your board, and also add a description. 

The next step is to Pin products on that board. It is preferable to use Rich Pins so to add prices and descriptions for your products. 

Here is an example of a catalog: 

6. Sell Products via Shop the Look Pins

Shop the Look Pins or Buyable Pins allow you to tag multiple products in the same Pin.

The blue/white dots on your tagged products allow you to interact with your pin. By clicking on these dots, the users can check the details of your tagged products. And all these interactions happen on the Pinterest platform itself. 

If you offer home décor products, you can share a picture of one of your decorated sets. And don’t stop yourself from tagging your products in the Buyable Pin. 

Or, you can share a photo from your latest photoshoot where a model dons some of your new arrivals. You can tag each of these new arrivals and accessories in the Buyable Pin. 

This will allow Pinners to interact with your products and buy them on the platform itself. 

Moreover, owing to the “Shop the Look” trend, you might be able to upsell easily. 

Also, ensure that you have updated the details of all these tagged products. 

Here is how you can create Shop the Look Pins.

Once Pinterest approves your request and your site linking request, you can start tagging products. 

7. Capitalize on Leads with Pinterest SEO

Pinterest has a far smaller user base as compared to Facebook and LinkedIn. However, the platform earns 33% more referral traffic to eCommerce sites than Facebook.  

What adds up here is that Pinterest witnesses over 2 billion text-based searches every month. 

That said, if you optimize your Pinterest, you can expect huge referral traffic on your site. And this is qualified traffic that is actively searching for products. 

You need to optimize for three areas – Your Profile, Your Boards, and Your Pins. 

• Profile

Create a credible and creative profile description and add keywords related to your offerings. Ensure your profile is easily searchable and people understand your brand at one look at your profile.

• Board

Brainstorm and create boards based on specific themes. You can take inspiration from the popular Boards related to your business.

Make sure you create highly relevant descriptions for each of your Boards. Also, optimize the descriptions with keywords for which you wish your products to appear. 

• Pins

When you optimize your Pins for better visibility on Pinterest, ensure that you use relevant keywords. You can use keywords that have been driving valuable traffic to your site. 

Plus, if a Pin promotes a specific product, you need to optimize for the product-specific keywords.

The simplest way is to make sure that you map keywords smartly in your PIN title and descriptions. 

You can add nothing less than high-quality images to your Pinterest account. Moreover, Pinterest powers over 600 million visual searches every month. 

So, add as many theme-specific Pins as possible to appear for these searches. But, ensure that you do not add duplicate images or make them look redundant. 

Your profile must look decluttered and impressive at any point in time. 

Summing Up

Pinterest is a valuable platform considering its distinguished potential to earn high referral traffic and sales. 

Moreover, it is still just leveraged by 28% of marketers, and you can be an early adopter. 

Akin to other social platforms, it allows you to lead with a well-calculated marketing strategy. 

You can run ads, optimize ads for conversions, gain attention through video ads, etc. 

Moreover, marketers can showcase products via theme-specific boards. You can plan product catalogs, add Rich Pins, and also plan to Shop the Look Pins. 

Your Pinterest SEO yields you an opportunity to rank for over 2 billion text-based monthly searches on the platform. And you can always promote your Pinterest profile on other social platforms and your site. 

FAQs on Getting Sales Using Pinterest

Q1. How Can I Leverage Pinterest to Source Leads and Sales for My Online Store? 

Ans. Here are some quick tips for marketing your store and products via Pinterest: 

• Create your business account on Pinterest and optimize your business profile on the platform. 
• Create six to seven theme-specific Boards that list your products and resonate with your target audience. 
• Use Rich Pins to promote your products and product-related articles.
• Employ Shop the Look Pins to tag several products at once. 
• Create Pins to show how one can use your products. 
• Also, create videos to promote your offerings. You can create ‘how to use’ videos, unboxing videos, DIY tutorial videos, etc. 
• Use Promoted Pins to reach a targeted audience on Pinterest. 
• Share Pins on your product pages
• Collaborate with influencers to get good exposure on the platform

Q2. Why Should I Use Pinterest for Marketing When Other Social Platforms Have Larger Audiences? 

Ans. While Pinterest is a small community with just 454 million users, Facebook has 2.9 billion users. 

But, what still makes Pinterest an important marketing platform is its potential to generate leads and sales. 

Pinterest, on average, yields 33% higher referral traffic than the largest social platform, i.e., Facebook.  

Q3. Can You Give Some Quick Tips to Pinterest SEO? 

Ans. Here you go: 

• Establish your business account on Pinterest. 
• Create your profile with the brand’s logo, official site, and link to your Twitter account. 
• Add a description to tell about your offerings and optimize the description with keywords.
• Create a minimum of 5 boards based on themes relevant to your products. Add keyword-optimized descriptions to each of the boards. 
• Add relevant Rich Pins to your Boards.
• Add keywords to the Pin title and its description. The goal is to use keywords that people readily search on Pinterest. Also, ensure these keywords are relevant to your Pins. 
• Promote your Pinterest profile on your site and also other social platforms. 
• Add landing page links to your Pins to drive referral traffic and leads.

Q4. Should I Promote My Small Business on Pinterest?

Ans. As per statistics, 77% of Pinterest users say they regularly come across new brands and products on the platform. Moreover, 97% of the searches on the platform are unbranded. 

These stats explain that Pinterest is a good platform to grow your start-up sales. 

Moreover, Pinterest has transcended $613 million in total ad revenue. And users are readily interacting and buying through Pinterest ads. So, you can also utilize Promoted Pins in the initial stage.