How Important Business Social Media Presence Really Is?

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April 13, 2023 Marketing

With around 5 billion people worldwide active on social media, no one can ignore its influence. Almost everyone from Gen X, millennials, and Gen Z is active on at least one social media platform out there.

There are millions of influencers with thousands of followers, all trying to dominate the internet. Many business social media accounts are also influencers, as they literally own millions of followers. For example, Nike has 231 million followers on Instagram, and Samsung has 162 million on Facebook.

These numbers provide a different business environment for them. Social media presence seriously improves their work and helps them with sales. In this article, we share why it’s so important to own a social media page in 2023. Keep reading to find out.

Social Media Channels boost brand awareness

As we mentioned, around 5 billion people use at least one social media platform. Facebook has almost three billion, Instagram has 1.35 billion, while Youtube and TikTok are around 850 million, which shows how massive some of the leading platforms are.

When you post something and that post goes viral, you can expect millions of people to see it. Depending on the concept of the platform, you may want to invest in an excellent marketing strategy and develop an ad that will be natural and lets people see what you’re all about.

Social media posts will boost brand awareness, but only if you do it right. Most companies will hire professional agencies to do this for them. For example, asking for a video from Insight IT video production services means you’re most likely getting a top-notch post that will do great on social media, as video posts capture the attention of consumers.

Increases traffic on the corporate website

A link in your bio lets consumers visit your page and increase traffic. If you’re a company that sells products or services through your website, this may be a significant part of your job.

Some platforms are developed in a way for you to squeeze the link to your website inside the post easily. Twitter has 330 million active monthly users, and the entire platform is based on written posts, which means a link can be easily fitted inside the post.

A viral post on platforms like Twitter, LinkedIn, or Facebook may test your servers and increase the traffic on your page hundreds of times than what you regularly get. With so many new users, your brand awareness, sales, and general traffic will go wild.

Perfect for understanding your audience

No consumer enjoys reading or seeing what kinds of products you’ve been developing or will be thrilled to see an ad about something you’re selling. They want a different value, and social media is the place to provide this for them.

Post different stuff and see how your followers react to it. See what they want, and inspect their behavior after something you post. Work closely with the marketing team to develop mutual trust and do an audit after posting different content. This may significantly improve your customer relationship and help you understand their needs.

Increases sales

There’s no need to explain how much your social media presence helps with sales. Everything you’ve been working on may be outstanding, but if consumers have no idea it is out there on the market, you will never sell one piece.

Spend some time carefully highlighting your products and showing your customers what you’re all about. They might need the things you’re selling but never knew you were making them. Social media presence always highlights you’re there and provides top-notch products, eventually leading to online or physical sales.

Helps your brand remain relevant

Everyone’s on social media. Your competitors are undoubtedly doing an audit right now and constructing a strategy for the upcoming quarter of the year. If you want to stay relevant in the market, you must show you’re equally good at this.

If your main competitors already have a head start and have lots of followers on social media, you must hire the best professionals in the game and do more about this. If you develop an excellent presence, your competitors will stop stealing customers. You’ll remain on top by doing great products or services.

Conclusion

These few points show the importance of social media in the corporate world and why it is essential to own a profile on all valuable social media. Social media platforms help with brand awareness, provide traffic for your website, let you understand your audience, increase sales, and help you fight the competition for the top spot.

All these things are what make a business successful. Develop the perfect ads using professional video services and hire an outstanding marketing team. With these two on your side, you’ll thrive on social media.