How to Attract More Customers Through the Use of Images

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May 26, 2022 Marketing

People often take a few seconds to look at marketing campaigns as they move from search results to social media feeds. How can you get the attention of customers in that short time? Product image can solve all these worries. When you add a high-quality image to your content, customers better understand what your business and brand offer.

Therefore, you need to learn some tricks of using product images to attract potential customers and increase your business sales. Product image can help your business take online presence to higher levels, from improving search ranking to increasing social media visibility.

This guide will discuss how to attract more customers using product images.

Essential ways to use product image to convert new customer

The first step to maximize the effect a high-quality product image has on customers is to make them a major part of your strategy. Ensure your product image looks professional by DIY free transparent background maker to make background transparent.

Also, you need to incorporate product images into your Google business pages, website design, and email marketing.

1. Perform SEO on images

Most businesses focus on the headline, HTML tags, and content text. They forget that product images play an important role in the site’s search ranking.

Try performing SEO on your product images to appear on Google image search. This is essential, especially when running an ecommerce website that depends mostly on image to attract potential customers. Google is now shifting to more visual content in most search results.

2. Feature images on social media

Posting product images on your social media accounts can attract the attention of many customers to your offers. This will make it easier for you to create informative and easy-to-share content for your product.

According to the study, 74% of respondents use images in their social media accounts to complement their social marketing campaign. If other marketers are using product images on their social media accounts, you have no reason not to use the same for your social marketing.

3. Include user-generated content

As much as you need to use professional product images, UGC (User-generated content) can help you get where you want. User-generated content involves visual content created by your followers featuring your brand and posted on social media.

Most customers believe that a certain product is legit or has some advantages if they see another customer’s experience. You can run a contest to make customers create good-enough content to serve as product images.

4. Make email marketing active by adding images

Search engines and organic ranking are not the only best ways to attract potential customers to your site. Email marketing is one of the best ways to turn your subscribers’ inboxes into a personal marketing solution. SEO software will help attract leads by using Google searches, while email marketing will help convert leads to consumers.

An ideal email should have at least 50 to 125 words. Therefore, you can add some images if you feel you cannot fulfil the minimum word count and let them speak for themselves. Adding images to your email marketing space can also help reinforce your brand’s story and create a strong identity.