How To Fully Optimize Your eCommerce Home Page

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August 5, 2021 Business

In many ways, the home page of your eCommerce website is by far the most important. The home page must present your brand in the most powerful way possible. It must convey a persuasive value proposition. It must quickly engage the visitor and establish that your product/service offering is a great fit. And the home page must easily take visitors to interior pages that bring them closer to placing an order.

In addition, the home page, for most eCommerce businesses, is the most popular entry page of the website. If you get every other page of your site right but get the home page wrong, you’ll lose of prospects you might otherwise convert into longstanding customers.

The infographic below from Straight North, eCommerce Home Page Features to Boost Conversions, provides a detailed template for home page design applicable to any size enterprise. Included are valuable pointers for design, content, usability, user engagement, navigation and — as a real extra — search engine optimization. SEO features are among the most important to incorporate into the home page but are often missed or improperly executed because the web design team is not focused on SEO or implements techniques that are no longer effective.

Making the infographic especially helpful is the visual layout, which helps people to understand not only which home page features are necessary, but also where on the page these features belong. Positioning of design elements is just as important as including them since visitors expect to see certain things in certain places. For example, visitors look for site search in the top right area of the page; if you position site search elsewhere, visitors — especially those very important first-time visitors — are likely to click off rather than invest time trying to find it.

It’s little things such as the example just noted that add up to a highly-converting home page. For all the details, please continue reading.