How To Monitor Links On a Promoted Site

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March 20, 2023 Marketing

Links are a perfect way to find the website and navigate among competitors. For example, the top-ranked website has thousands of links from different domains and personal and business pages on social networks. Links can be naturally earned, manual (from guest blogging, for example), and self-created by other website managers. All website owners should focus on “white hat links” as only these links are valuable; for “black hat links,” you will receive penalties.

Search engines understand such a website as trustworthy and put it on the first lines that give the organic traffic. Links could be internal, leading from one page to another on your website; external, leading from your website to another; and backlinks leading from another website to yours. The website owner should be focused on backlinks as they are the central part of off-site SEO.

Why links monitoring is important

There are many reasons why backlinks monitoring is essential for your website:

Find broken or deleted links;
Find spam links;
Find a suspicious activity and significant fluctuations of links number;
Find outdated links;
Find the most popular links to control visitor traffic;
See the history of link development for 12 months or more.

After the link has been placed by an external website, its life is not predicted anymore for you. The link can become unresponsive or broken; this will cause a decrease in transferring traffic from another website to yours. With a significant simultaneous drop in links number, you may lose customer trust, and the website will disappear from search engines’ request pages. The reason for such link activity is the actions of the website owner, who can delete the webpage, limit access to this link or change its description from “dofollow” to “nofollow.” Monitoring links, you also check the traffic brought by this link.

Regular link monitoring lets you catch the problem at a very early stage. Also, you may see unusual suspicious activities of hackers, which is reflected in the addition of numerous links simultaneously. At the same time, all links become older and less valuable for your link profile. So, constant monitoring helps to see what links are outdated and which links are required to be replaced by more relevant and more popular domains. By statistics of link usage (not necessarily yours, you can monitor competitor’s backlinks), you may analyze the popularity of your content, from which websites the traffic comes, and in which subjects and products are the main interest.

Backlinks quantity and quality is the main factor of high ranking by search engines; it is highly recommended to monitor them regularly.

How to monitor links

The necessity of link monitoring was proven, so choosing a proper monitoring tool is another challenge. You can’t monitor all links manually, as according to the latest competitive SEO good website should have up to 50 backlinks to the homepage and around 100 or other web pages. For your information, backlinks to the home page value less than for other pages.

On the Internet, there are a vast range of SEO and backlinks dedicated tools for monitoring. They differ by a number of features and price. The most valuable features having an impact on SERP (search engine result page) for backlinks monitoring are:

Statistics of low-quality and high-quality links,
Statistics of referral traffic,
Information about the authority of linking domains (domain score),
Information about used anchor text and keywords,
Measurement of backlink value,
History of links (new/broken/lost).

All this information is required to create proper link profile management for the website promotion in Google and other search engines. You can start monitoring with free apps and trial versions to evaluate revenue. For example, among the backlinks track app, you can find free plans allowing you to monitor up to 20 backlinks daily in different projects. Mainly, free apps do not provide detailed and deep analysis, but as a starting point, it is enough. Expensive tools propose other possibilities as performing a full SEO audit, including on-site SEO and technical audit.

If you ordered guest blogging, inserted some manually on forums or in comments, or ordered a linking campaign on a particular service, remember to check the results using these tools. Pay attention to which keywords were chosen and in which content. Google does not like paid links; if you receive an alert from these services about a low-quality link, improve the statistics immediately, as the result of your link campaign could be the opposite and cause the website blockage. You should also avoid the creation of backlinks from one domain; the more domain has references to your website, the better.

These tools are an excellent opportunity of all these tools that you can monitor competitors’ links. Wherever you find some links in the report with a 404 error, you contact the domain owner and ask to change these links to your website. This will perfectly work if this domain is authority, the link has similar to your keywords anchor text, and the link location is reasonable and relevant. Alternatively, you learn how to organize your backlink campaign without harming your website and additional expenses.

Conclusion

If you think of owning a profitable website, you must handle the traffic. You may attract visitors to your social networks through email invitations, various resource ads, and other marketing methods. But you should not forget about free organic traffic coming from search engines; to receive it, you should take care of your backlinks as well as other parameters of SEO audit. With good links to your website, you increase your visibility in search engines; with bad links, your website will not be reflected during relevant search requests.

To have a high-rank link, monitoring tools are perfect helpers. They monitor all activities almost in real time and help to create a perfect link profile and protect your website from attacks through spam links. There are hundreds of software products available on the Internet. You need only to calculate the rough number of links on your promoted website and choose how detailed the information should be. Remember to use these tools regularly, as a good link profile is 90% of success in search engine ranking. High-quality links are not tricky; choose a proper monitoring tool!