How To Nail Your First Marketing Presentation

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August 17, 2021 Marketing

Marketing Guru Seth Godin says, “People don’t buy goods and services. They buy relations, stories, and magic.”

The quote above says it all. If you are about to go for your very first marketing presentation, keep those lines in mind. What you present to your audience is not your product or services, but magical stories that will build relations with them. Building a relationship needs you to put your words across in a simple and honest way. You needn’t be afraid to put your words in an engaging presentation that will captivate your audience.

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Creating a stellar marketing presentation is an art form in itself and you have to ensure that it hits the right chord with your target audience.

Top 9 tips to help you design a great marketing presentation

Creating an eye-catching business marketing presentation starts with great and interesting content. You might think of an excellent point but unless you place it in the most simple and understanding words on the screen, it holds absolutely no value. So where to start?

1. Design a good framework for your presentation

The first thing that you have to design is the framework for the presentation. It must have three basic sections- introduction, body, and conclusion.

a) Introduction

The start of the presentation should be compelling enough to stir the audience. The introduction should be able to sum up your agenda and why it is relevant for the presentation.

b) The body

The body of the presentation acts as a fact sheet for all your claims. Use this section to hit your audience with quotes and facts, figures, and graphical charts that can backup all that you wish to share with your audience.

c) Design

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It is mandatory to have an eye-catching yet soothing design for the presentations. But at the same time, the design of the slide should not distract the message that you want to put across to your audience. Be creative with the design of the slide. There are lots of themes and colors to play with. Choose an easy font that is not very big or tiny. The content should be easy to read and decipher. Keep the language simple.

If you cannot design slides well or if you do not have a designer to help you, you can always take the help of ready templates that are amply available all over the web. Most of these templates are available for free and are professionally designed. These are excellent for market presentation and should make your work convenient and effortless.

d) Key takeaways

This is the concluding part where you give your audience something to ponder about. What they have learned from your presentation and how they can benefit from those learnings.

Make sure to keep your presentation within a maximum of 10 slides. No one would want to sit through presentations all day long. If you restrict your presentation to around 10 slides or within 30 minutes, it will allow your audience to digest the facts that you shared with them.

2. Make your audience feel comfortable with you

Connect with your audience on a personal level. Make an impact. Remember, the first ten seconds of your presentation pitch is extremely crucial as it can make or break the way things go for you in the future. Get your audience engaged in your speech. Converse with your audience on a one-to-one basis so that a long presentation looks and sounds less boring to them. If you add small anecdotes about your social or personal life to the presentation while explaining facts and figures, it can be a great way to captivate your audience quickly.

3. Add fun elements to your presentation

Don’t force being funny but if you can add a little fun to your presentation, it becomes engaging and interactive. When the audience interacts with you during the presentation, it simply means they are getting convinced with what you have in offer for them. Be confident about what you pitch and how you pitch. When you are as excited about the content as you want your audience to be, you can be certain that your first marketing presentation will be a runaway hit with your target people.

4. Share recent real-time data

There is no point in sharing what you feel about the market or a product. The main focus is to convince your target audience about your products and that can only be done when you back up your claims with real-time recent data. Use case studies to weave a story and back up all the facts that you claimed in your presentation. At the end of the day, real-time marketing data holds more power than a simple generalization of facts and figures. In other words, adding real-time data makes your claim more credible for your presentation.

5. Use good quality GIFs and Images

If the images are not of the best quality in your market presentation, there is a 100 % chance of them looking blurry on the big screen when they are zoomed in. It can instantly change the way your audience feels about your pitch. Don’t let that happen to you on your first marketing presentation. Choose the images carefully for your presentation. Only go for the visually stimulating high-quality images that are high resolution and offer excellent backgrounds for your presentations.

If you want to be funny in your approach and also put across your point to your audience, add some reaction gifs to your presentation. This will especially work wonders if you are using shocking data points that can blow your people’s minds. Add gifs right after the data point so that it gives you ample time to reiterate what you just said and let the audience digest them with some much-needed chuckle.

Having said that, you should resist the temptation of using lots of gifs and images on your presentation slides. They must only be used in the important sections of your presentation content.

6. Less is more

When it comes to making a good presentation copy that can glue your audience to their seats, less is more. If you add too much content within a presentation slide, the audience will just go through those texts robotically and will not give you a chance to connect with them. So choose your words carefully and make sure that each word creates an impact in your target audiences’ minds.

It is said that information can become more fathomable when they are broken down into bite-sized pieces. Videos are a great way to reach out to your audience and can be more compelling than simple text.

7. Focus on actionable insights

Showcasing important information on-screen might keep your audience engaged for a while. But if you want to create an impact on them, the best way to go about it is to offer them actionable insights that they can take away from your presentation. If you have data portraying the problem, show your audience the path to the solution too.

8. Listen to feedback from your peers

Regardless of how good your presentation slides are, you should always be open to feedback. It is important to take criticism with an open mind. Before presenting a deck to your target audience, show it to your fellow peers and colleagues. Let them review your work. If they give you inputs that make sense to you, add them to your deck. Take your time to understand what insights can add value to your presentation. Make the necessary changes before approving the final deck for presentation.

9. Get noticed

A great way to itch your pitch in the minds of your audiences is to add your contact information on all the presentation slides. Gone are the days when people provided undivided attention to what a speaker is talking about. There are numerous ways to get distracted like mobile phones, calls, messages, Whatsapp, social media, and whatnot.

There is no way you can expect your audience to listen to you from slide one till slide ten. But when you add your contact info on each page, people will automatically notice your details. You have a higher probability to get calls from strangers seeking your product details as they will remember what they have seen repeatedly on the slides. Encourage your audience to get in touch with you.

Conclusion

Don’t be afraid of being vulnerable in front of your audience. When you share your nervousness, you are building a deeper bond with your audience. Recap important takeaways for your audience and encourage them to ask questions and place their queries.

Creating a marketing presentation is a tedious task. But look at the brighter side- it is also a great opportunity for you to rise and shine. You get the opportunity to showcase your talent and skills to impress your target audience. Treat your audiences as your boss and impress them with the perfect pitch.

The way you present to your audience says a lot about you and your company. So make every effort to deliver your pitch well and uphold the image of your brand.