How to Properly Promote Your Business

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May 9, 2021 Marketing

People start a business because they have identified a need and they are looking to fill the gap with their services. That normally starts as brilliant may get a little tricky after some time. Sales may go down or you have the same customers coming to you once in a while.

Before you think of closing the shop, there are things you can do to promote your business and subsequently get more clients. If you are just starting, the methods will help you get your footing and find customers for your products and your services.

1. Use Social Media Networks

If your business does not have social media accounts, create them. You may think there is no way you can find clients on those platforms, but you are wrong. According to a recent survey, there are 223 million social media users in the United States alone. There is no way that you can file to get clients from some of these people. Create a Facebook, Twitter, and Instagram business account. This will allow you to interact with your audience directly.

The platforms offer sponsored advertisements. This will help you reach a greater audience. Many people will see the services or products that you have. Make sure that you pack everything in a way that is appealing to the users. You can also offer deals and discounts to your followers. Social media will also help you track your competitors, look at what they do that is working for them and may work for you. Do this smartly so it does not appear like you are copying them.

2. Use Traditional Methods of Promotions

Traditional methods have been with us for a while. You may think that they are outdated in this era of online methods, however, that is not the case. These methods have been tested and proven to work. They include;

Placing ads on local radio and television stations.
Give out our business cards.
Print flyers.
Do interviews on local stations.
Print promotional merchandise such as bags, pens, t-shirts, and key chains. Give them away for free.
Network during community events.
Donate your services or products to an event.

Remember when Richard Branson dressed as a flight attendant on his airline? The publicity stunt worked for him. It might for you too, do something crazy that will push your brand to the brand. After all, there’s no such thing as terrible publicity.

3. Build a Website

For your business to be competitive, you need a website. If you already have a website, you have to make sure you are up to date with trends that work. The website will show your expertise and enable you to share relevant tips and insights with your customers.

Ensure you incorporate search engine optimization techniques. This will help people who are searching for certain keywords find your website. This may lead to sales that will grow the business. Some people find search engine optimization to be difficult. If you are one of these people, look for a company that offers marketing services and they will do all these and much more for you. Here are some things that having a website will do for your business.

Help you build trust with your clients.
A website will be a point of contact with your customers.
You can sell your products on your website.
You get to learn more about your customers, including their needs and preferences.
A website is a convenient way for customers who dislike going to the physical shop to get your products.

4. Get a Google My Business Account

If you think Google is only a search engine. You are wrong. Google is a business directory that has tools that, if used correctly, can propel your business to new heights. One of these is a Google My Business account. It is not only easy to use but also increases the visibility of your business to those who are looking for services or products like yours.

Other benefits of setting up a Google My Business account include;

You will claim your business name
It will optimize your business profile on Google
Increased visibility on maps
Customers can add reviews

All your other listings information must match the one on the Google My Business account, especially the primary information. Primary information includes the name, phone number, and address.

There are many ways to get your business out there. You can some or all that have been mentioned. They will increase your number of customers. Look at those that you can pull off and those that will work well for your business. If you find one, master it and use it to your advantage.