Incredible Giveaway Ideas That Will Help Market Your Brand Better

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May 21, 2021 Marketing

Everyone loves free stuff, and people will naturally flock to places giving away new and cool things to try. You know that sample stand you’re bound to find in even the fanciest supermarket? You’ve probably seen groups of people lazily circling the table, trying out different products. Giveaways of all sorts work because it introduces people to new brands they wouldn’t have tried otherwise.

They also help build customer loyalty, so even if you are giving free stuff to current clients, they are bound to stick with you through thick or thin. They’re also fun, increase consumer engagement, and ultimately cost little for businesses to implement, making them a great way of reaching your target audience with little to no issues.

Here are a few giveaway ideas that are bound to drive some buzz around your brand.

Give a Loyal Customer VIP Treatment

If you know of a customer who is exceptionally loyal and is a true fan of what you do, then choose something special that reflects your brand, and offer to treat them like a VIP.

For example, you can offer to send loyal customers a month-long meal subscription plan featuring one of your products, to help pamper them for a while and take the stress out of meal planning. Or, pay for a full spa weekend getaway. Just make sure to make your product a star in the VIP package somehow, and remember that treating your customers well will only earn you more fans.

Invest in Fun Swag

Having your logo printed on everything is perhaps not imaginative, or attractive. But, if you make sure to invest in fun, bold graphic designs and design some unique products, you will not only increase brand awareness but also make people want to collect your company’s swag. Also, the more practical the product, the better.

Maybe people are fatigued by all the free tote bags they get at conferences, but things like keychains, notebooks, and especially coffee tumblers are always used and in high demand.

Most of us like being able to grab something that is both very practical and nice to look at, so investing in fun swag custom tumblers to give at various industry events is a smart idea. If you want to branch out a bit, you can also try things like phone cases or handy swiss army knives; things that most everyone can use.

Have a Content Contest

One helpful tactic that other businesses use a lot these days is conducting a contest with followers on social media focused on creating an eye-catching bit of content to share with others.

For example, you can ask people to submit a creative photo or drawing of your product and offer the winner a prize of your choice. Or, maybe ask customers to submit a new design that you plan to incorporate in your product development, and arrange for a giveaway that way. This helps drive up audience engagement and get people excited about your brand.

The key to a successful business is to constantly market your product and brand to the public, and see which tactic works the best. Be creative, and build fun energy around your product – this will go a long way with customers and will help earn you wonderful name recognition.