11 Marketing Methods Every Small Business Should Be Implementing Right Now

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April 8, 2025 Marketing

Business marketing has come so far over the past decade, but there still remains a solid handful of strategies that are never going to go out of style. Staying up to date with the marketing methods that are right for your business is truly the most important thing; although AI is an exciting prospect, it’s not the be all and end all answer for every company. Sometimes you need to stick to the strategies that have been working for businesses for years and years. They may even be staring right in front of you waiting for you to take advantage of them! For small businesses, word of mouth and marketing are two of the most powerful strategies you can implement, so what are some of the most effective methods you can employ right away? Consider the following elevent marketing methods for small businesses and you will instantly be able to see which ones are most aligned to your business goals.

Taking stock of your marketing strategies is always a healthy thing to do, so this is your sign to make sure you’re up to date, maximizing on every opportunity and aware of the prospects available to your business. Work your way through the ideas mentioned below and you will soon have a solid marketing plan in place that works in sync with your business goals.

1. Blogging

If you’re not already maximizing the power of blogging as a small business owner, now is the time to hunker down and start writing. Even if you aren’t a professional wordsmith, there is so much power that comes from blogging for your small business; it gives your audience an insight into what you do and it’s your unique opportunity to showcase your expertise and experience. If you’re unsure what to write in your blog posts, why not write down a list of frequently asked questions? You can turn each of these questions into a title for a blog post of its own and get started with answering those all important questions right away. This will not only be extremely useful to your audience, but it will also give you the chance to use SEO strategies to attract the right people to your website.

2. Flyers and Leaflets

You should never underestimate the power of a well-designed business leaflet or flyer, especially if you’re a small business operating in a local area. There are plenty of customers in need of your products or services, but you just need to pinpoint them in the right place at the right time. This is why high quality leaflets are so important, as they make people stop, take action and take a true interest in what your company has to offer. Whether you’re opening up a local cafe, or you’re running fitness classes, there are so many different business types that can benefit from flyers and leaflets. Promoting your small business through an eye-catching flyer will not only help you to stand out from other local competitors, but it will also start to build brand awareness amongst the demographic who you’re trying to appeal to the most.

3. Email Marketing

Email marketing is a trusty method that isn’t going out of style anytime soon. When your small business can make it into somebody’s inbox it is such a powerful and profitable method to make the most of. Automating your emails also couldn’t be easier with the options that are now available through email providers; do your research and see how you could make the most of email marketing for your small business.

4. Website SEO

If you haven’t already honed in on SEO on your small business website, this is your chance to get on top of it. Hiring an SEO specialist will help you to focus on the keywords your target audience is searching for. By implementing keywords and phrases naturally into your website copy, you can climb higher up the search engine rankings and reach your ideal customer with ease. Keep in mind that SEO can often take some time to implement, and it’s an ongoing effort which will need regular care and attention. Outsourcing this job to an expert will not only save you precious time, but it will give you peace of mind that it’s being done properly.

5. Pay Per Click Campaigns

As a small business owner, you have to be careful with pay per click campaigns, but it doesn’t mean you need to avoid them altogether. Spending your money wisely is always advised, and pay per click campaigns can eat into your budget slightly. However, if you take time to target the right people, and use the correct images and wording your pay per click campaigns on social media could be very lucrative. Work alongside an agency to help you make the most of your ads so that you are always getting the most out of your carefully crafted online campaigns.

6. Social Media Marketing

Social media should never be ignored or overlooked, especially if you’re a small business owner looking to stand out in a busy industry. Social media should be your go-to marketing tool because it’s free, effective and incredibly popular. Creating engaging content that appeals to your target audience is the best way to connect with your followers and turn your small business into a powerful platform that is loved by so many. Make sure you put the relevant links in your social media bio and try not to be too salesy with your copy. Give behind the scenes insights, talk about the story of your business and really engage your audience on a personal level.

7. Customer Loyalty Programs

It is much cheaper to keep the same customers than onboard new ones. Customer loyalty programs keep people interested and wanting more from you, which is why it’s such a successful technique with regards to marketing. Having a smaller, but fiercely loyal audience is much better than having a large, inactive one.

8. Influencer Marketing

Pairing up with a trusted influencer who has the same type of audience as you is like gold dust in 2025. However, you need to be very clear what the terms are when working together as you don’t want to encounter anything uncomfortable or awkward along the way. Make the contract terms clear and watch them in action on social media before you commit to anything. When you make a well-considered decision with regards to influencer marketing you’ll yield much better results.

9. Showcase Testimonials

Before anyone parts with their hard earned money, they will want to see proof that your products or services actually work. This is why you need to be showcasing your testimonials and making the most of those glowing reviews. Whether you’re sharing them on social media or highlighting them on a dedicated page of your website, you need to be sharing these as often as possible. If you’re getting leaflets printed you should also consider putting some genuine customer reviews onto these too so that everyone can see how much your brand is trusted by others.

10. Partner Up

Have you ever wondered why people talk about collaboration over competition? That’s where the magic lies because it’s so powerful for both teams. Partnering up with a business who has a similar target demographic to you could help you to expand your audience, inspire you to explore other avenues and link you up with professionals who are working towards the same goals as you.

11. In-Person Events and Networking

As soon as you learn to love networking as a business owner, you will find that everything else falls seamlessly into place. It’s not about what you know when you’re running a company; it’s all about who you know and who you’ve made a positive professional connection with. More often than not, you will find that a networking event unites you with someone who can help you to take your business to the next level. Whether they’re a renowned wholesaler, a marketing maven or a fellow business owner who wants to partner up with you, make sure you always attend local networking events and make the most of each one of these opportunities. Networking is incredibly lucrative and you will soon start to see the benefits as soon as you get the ball rolling!

It’s no secret that small businesses thrive on simple, but effective marketing strategies. Somehow it’s possible to take a simple leaflet and turn it into a loyal customer that returns to your business time and time again. The most important element to remember is effective execution. Taking action is key; you can’t sit back and hope that your marketing methods are going to work out seamlessly in the background. You have to put time into research, take initiative and make sure that you are always one step ahead of your own goals. With all of this in mind, you will soon have a small business that is using all of the available marketing strategies in the most effective way. It’s not about doing everything; it’s about doing what works well for your individual business, assessing the success rates and going with a formula that always yields positive results!