Search Engine Optimisation – Why Every Business Needs it

Show:

March 6, 2025 Marketing

The world of commerce is highly competitive, with organisations striving to carve out their market share and with global connectivity, small businesses can do business with other organisations while attracting a global market. The way that consumers shop has radically changed thanks to the World Wide Web and Google is the number 1 search engine, which is used by millions of consumers to source products and services.

Online shopping

Since the onset of the pandemic, online shopping has grown exponentially with faster connections and rapidly developing IT hardware allows for real-time communication on a global level. How does a consumer shop online? Most use Google to find what they are looking for and if your site is not ranked within the top 20 search results, the consumer would not even be aware of your existence. This is where a good SEO agency comes into play; they have teams of SEO engineers who understand Google’s complex algorithms and they can put your digital platform on page 1 of Google’s search results.

Keyword research

Keyword research is a critical aspect of SEO; you need to find out what search terms the consumer uses when searching for your product/service. A good SEO technician would have 4-6 popular search terms inserted into the target website, which results in an improved ranking. This can take a while; Google sends out their army of bots every week, so changes will not register until that has happened. It can take as long as 3-4 months to reach page 1 and some agencies are very confident that they can achieve this goal.

Landing page

This is the page that users are directed to from Google; it can be your homepage or a special page designed specifically for Google traffic. The agency creates suitable landing pages that are very persuasive, converting a large number of impressions. If, for example, you are trying to market a particular product, the landing page can be designed around that. Click here for tech innovations that are reshaping the business world.

Drive organic traffic to your website

This is the goal of good SEO and the engineers are well-versed with the algorithms that Google uses and they can gradually improve a target site until it sits on page 1, the first 10 search results. You can do a test right now, type in your product/service and location into Google’s search window and with a single click, you can find out where your website ranks. If you are not on the first page, engage the services of a leading SEO agency and let them work their magic.

Once you have reached the top of the search tree, you need ongoing SEO services to maintain that coveted spot. Many companies have a budget for ongoing SEO; the web is in a constant state of change and you need to continue the SEO in order to maintain a high ranking.