Should You Keep Your Old Logo When Redesigning Website

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December 9, 2020 Marketing

When redesigning your website, everything needs to become new. Most businesses redesign their websites because they are rebranding their companies, products, and values to their clients. Your logo is the primary identity you have. You can’t be having everything new, with an old logo. It would be best to change it, even if you are upgrading some of its details. A good logo ensures you have something consistent and powerful that stands for your brand. This article will discuss why logos are important and why you should update them when redesigning your website. Here are the reasons.

1. Differentiate and Stand out

You will not want to stagnate with your past as you redesign your website. A new, better logo will help differentiate your new business and make you stand out. In these saturated markets, everyone is upgrading, including your competitors. You can have new products, a new company mission, and vision while maintaining the old logo. According to this professional Free Logo Maker, most modern website designs don’t go with the old logos. It would help to create a new logo that will complement your unique design and capture the reasons for redesigning your website. You might be having a new company name, new company colors, or new products.

2. It Helps Deliver Your Message

The new message you might be having while redesigning your website might not get captured in the old logo. If so, then you require a new logo for your freshly designed website.

This logo will be included in all business collaterals, including business cards, online pages, billboards, and social media account. It’s better to be done to perfection to outrun the previous designs. Maybe the old logo was made in a hurry or without the business perspectives. It would be essential to create a new logo to carry the new message and ensure it delivers it to the audience. There are many things to consider while creating a new logo, including professionalism, your products, and the target audience. Taking all these aspects into consideration will ensure you shape up something that matches your new business.

3. The New Logo Illustrates Key Benefits

Your old logo might be failing to capture the critical benefits of your business. With the new logos, you can choose either a textual logo or a fancy visual design that widely defines your key benefits. Depending on your products, it would be best to have a new logo to showcase your products or services to the clients to pull them through. You can have a visual logo like Twitter or a Textual Logo like Amazon that broadly defines your business. You can also combine to make your logo shout your brand in the market, making you stay afloat. You don’t have to get a complicated logo for this; a simple one will relay the intended message.

4. A New Logo Boosts Your Rebranding

Most businesses redesign their website because they are rebranding or want to have a better image. For your company website to achieve its intended purpose, a new logo is necessary. This logo will represent your new image and objectives both on online and offline traffic, which means it needs to be done well compared to the previously done. It should be more than just an image and must help in building the new brand. Most businesses do fear changing their logos since they believe it will affect their markets. While that might affect already established brands, a new logo makes your clients know you have rebranded and that they should expect something better than before. Most redesigned logos end up becoming powerful tools that uplift brands to higher levels.

5. The New Logo Defines The New Business

What’s the reason for redesigning your website? Is it to rebrand the entire business, launch new products, or create a subsidiary of your company? With any of the reasons above, a new logo helps define your new motive and carry them to your clients. When they see a new logo for their preferred brand, most clients tend to be eager to know what’s behind the logo change. With this change, you might attract massive traffic to your business interested in whatever you are launching or the reason for your rebranding. Whether you are into a real-estate business, high-end store, or a cleaning company, a new logo sparks a new interest in your business from the old, existing, and new clients. Invest in this logo, and it will help to communicate your new ideas to the targeted audience.

6. A Logo Helps Define Your Audience

While a new logo helps define your business, it can help define your audience too. How is that? Most logos go with products and the targeted audience. Companies selling kids’ items tend to have colorful logos, while those dealing with sports items tend to comprise action in the logos. Through this audience definition, companies effectively attract them to try their products and enjoy whatever is defined in the logo. An excellent example of such a logo is Red Bull. The two charging bulls signify power, with red portraying perseverance. The sun also symbolizes energy. What does this mean to its audience? The audience will try finding this product to get the benefits outlined in the logo. That’s why it’s mostly taken by sportsmen or people trying to find the energy experienced by the charging bulls.

7. It Helps introduce New Products

When Facebook launched the Messenger app, an extension of its Facebook brand, it didn’t use the same logo but tried to find another one for its messenger brand. New logos help to introduce new products to the market. You might be having the same company, with the same structure and everything, but if having new products, the logo will help differentiate your product and show your clients that you unveiled a new product for them to check out and try. Microsoft comes up with different logos for each of its software.

There are numerous reasons why ventures redesign their websites. While doing so, don’t forget to also come up with a new logo to define your business. Such will help sell your new objectives to the clients and make your brand stand out in the market. Get a new, better logo today.