The Benefits of Hiring Professional Brand Ambassadors For Your Business

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February 6, 2022 Business

Introducing new products to the market can be very tough.

Whether you are a veteran or new in the industry, the success of launching a new product is not always certain. There is a 50-50 chance that your product would be accepted or unwelcomed by your customers.

So with that in mind, it might be best to leave the product launch and preparations to the experts. These experts would help increase awareness for your new product as well as represent your overall brand in a more positive light. You can either hire them through a third-party PR firm or a brand ambassador agency.

Many companies often hire these experts just to make sure that they have a successful product launch. This way, they are certain that their new products would be accepted, loved, and welcomed by their customers.

Humanize Your Brand

As mentioned earlier, launching a new product is always 50-50. It does not matter whether you are a veteran in the industry or not. Even though you have a long list of loyal brand customers, there is still a possibility that they may not like your new product.

That being said, having a brand ambassador who can humanize your brand and make your products look more accessible or approachable is one of the surefire ways to have a successful product launch. Given that you already have leads or loyal brand customers, the only thing you need to do is to establish a connection with them.

Apart from launching a digital campaign for your PR, it is also great to add an element of human touch as well. Without a brand ambassador, it would be much harder to associate and relate your products to your target customers. They would not have a point-of-contact or someone they can relate to when it comes to your brand.

Think of it this way, when you think of the brand Adidas, you always picture David Beckham wearing their shoes; when you think of Nike, you think of Cristiano Ronaldo while playing soccer. You need to give your leads or potential customers something to hold on to, someone they can easily associate your products with.

Event Staple

Another plus side to hiring a professional brand ambassador is that they can be an event staple as well.

Oftentimes, companies hire brand ambassadors for their overall brand. So every time there is a launching event, these brand ambassadors are always there to represent the brand.

Since they are always present in every brand event, your customers and even your business partners would get acquainted with them as well. With that, it would be much easier to introduce your new product because these brand ambassadors have already connected and gained the trust of your most loyal customers.

In addition, you no longer have to train them every time you have a new product launch. Given that they are professionals and they already knew about your brand, you can simply focus on the other aspect of the event and not worry about training them for the event day.

Establish Your Credibility

Generally, people prefer to hear from other people about a certain product. No matter how great your marketing messages are, consumers are not easily convinced by these types of campaigns. They need to hear from other people about their experience with your new product, whether it is good or not, or is worth buying or not.

When it comes to marketing a new product, the voice of outsiders can be much more influential than your brand message.

So by simply hiring ambassadors from third-party agencies, you can overcome this problem and paint your product in a more positive light. In fact, many marketers found success in influencer marketing strategies. 80% of them believe that influencer marketing is effective and nearly half (48%) say that influencer marketing has better ROI than other channels.

Consumers are more likely to trust your product if they hear it from other people. It is the reason why brand ambassadors are always the center of every companies’ PR campaign. It is much easier to build credibility if you have the approval of other people.

Complete Your Brand

The best thing about hiring a brand ambassador is they could be anyone. You do not have to splurge your entire marketing budget just to hire David Beckham or Cristiano Ronaldo.

Remember that the main purpose of hiring a brand ambassador is to get more customers.

You cannot just hire David Beckham just because he is famous. You have to think about your brand image, what you are selling, and whether David Beckham is fit for it or not.

A lot of companies have found success just by simply hiring a non-famous professional brand ambassador. They did not go all out on their budget and hire the most famous person on TV or social media.

These companies hire these types of brand ambassadors because they understand what they need to do in order to achieve their main goal.

Because at the end of the day, brand ambassadors are only one aspect of your campaign. They complete the overall image of your brand but you cannot solely rely on them to carry the entire weight of your PR and marketing campaign.