The Do's and Don'ts of Making a Banner • AxiomQ

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February 21, 2023 Marketing

A lot of consumers say that graphics are the most influential part of an ad.

If you want to give your ads that extra push, then you need to look at adding a banner to your efforts. But you don’t want to go overboard and create something that looks amateurish and will turn consumers off your products.

You have to walk that fine line to get the optimal effect. Here are the dos and don’ts of making a banner to get you started.

Consider the Size and Format of Your Banner

When considering the size of your banner template, there are a few do’s and don’ts to keep in mind. Firstly, do consider the size and format of your banner – making it too large or too small for the purpose it is meant for will not only look strange but will hinder its effectiveness.

Furthermore, do consider design elements such as text size and the size of accompanying images. Doing this will ensure readability from a distance or closer range. On the other hand, don’t forget to consider where your banner will be hung or viewed from.

Think About Visibility and Location

When creating banner ads, visibility and location are essential parts of good design. People need to be able to spot it so they can read its message easily. Do make sure the banner can be seen well from a distance and is visible, even in bright sunlight.

Also, when choosing a location, pick a spot with plenty of foot traffic that makes sense about its content. Avoid hanging banners too high or too low, as they may be blocked by a building or fail to draw attention. Don’t forget to consider wind patterns when placing banners.

Choose the Right Colors and Fonts

First, do pick colors that are complementary to each other or are in the same family of hues to ensure that the banner options look good and not garish. Second, experiment with different fonts and weights to get a better sense of the feeling that you want your banner to convey.

Third, don’t use more than three fonts; this makes the banner appear cluttered. Finally, don’t use too many bright, neon-bright colors, as it can be off-putting and overwhelming to viewers.

Incorporate Quality Images and Brand Logos

When incorporating brand logos, make sure that the logo is the dominant visual element on the banner, taking center stage. Avoid cluttering the design with too many logos and graphics to give it an organized and professional look.

Additionally, make sure the logos you use are appropriate and reflect the overall tone of the banner. Don’t forget to proof and test how the banner will look once it is pushed live.

Making a Banner: Create an Effective One!

Making a banner is a great way to communicate a message to your audience and can be used to promote your business. If you use the tips above, you can create an effective banner that your visitors will notice! Take the time to consider your message and design, and don’t forget to include a clear call to action!

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