The Power of Collaboration: How to Partner with Other YouTubers

Show:

July 28, 2023 Marketing

When you wish to grow your YouTube channel, one common knowledge solution you may have heard of: you must collaborate with other YouTubers. Collaboration can benefit both parties, especially if the two YouTubers are in a similar niche. Besides buying cheap YouTube subscribers, collaboration is a common-sense tip.

However, many people have trouble finding YouTubers similar to them. Not only that, but they may have challenges figuring out how to reach out to them. You may also wonder what types of questions to ask to collaborate, or even how to pop the question about collaborating together. This post will give some tips on how to find, speak to, and create a collaboration worth it.

What to Consider Before You Find Someone

When you look for someone to collaborate with, you should have several factors in mind, including:

Channel Niche

Ideally, you’ll want YouTubers with a similar channel niche to yours. It doesn’t have to be the exact same niche, but it should be within the same ballpark. You probably have an audience in mind if you have a marketing plan. This audience probably has overlapping interests, so finding someone who fits your audience can help your channel grow.

Audience Type

While you may have similar niches, their audience may be different. Your channel may appeal to younger people, and they appeal to older people. Your channel may have different politics than the other, thus bringing in a diverse audience. So it would be best to research the channel’s audience to ensure they are similar to yours. Your audience does not need to be the same, but there should be similarities so that they stick around and watch the video.

Subscriber Count

In most cases, you want to collaborate with someone with enough subscribers that it can be a benefit, which goes both ways. If you have only a few hundred subs, someone with tens of thousands may not want to collaborate because you can’t bring anything to the table. You don’t need to have the same sub-count as someone else, but being in the same ballpark is ideal so that you can both work together to help grow, and similar audiences can watch your collaboration.

Schedule

YouTube is a worldwide platform, so some YouTubers may be in majorly different time zones, making collaboration difficult. Even if they’re in the same region, they may have different schedules than you. Having a YouTuber on the same page can make collaboration much more straightforward.

How to Find Other YouTubers

If you wish to find other YouTubers, here are some ways to do so.

Forums

You can use several forums to find YouTubers to collaborate with, such as YTTalk, the YouTuber Creator forum, and the r/YouTubers subreddit. Create a post and detail your channel, how many subs you have, and what you want out of the collaboration.

Social Media

If you have a social media following, asking your audience for recommendations on YouTubers can help you grow. In addition, some social media websites, such as Facebook, have groups you can go to if you wish to collab.

YouTube itself

Sometimes, it’s worth searching YouTube based on keywords and your niche. It is possible to find YouTubers with a similar niche and sub count as you.

How to Contact Them

If you’re posting in a forum where everyone is looking for collaboration, contacting each other and establishing a partnership is much simpler. However, how can you do this correctly if you need to reach out to a YouTuber? Here are some ways.

Find Their Contact Info

On their About page on their profile, they may have an email address or social media, which you can use to contact them if they do not, try searching on Twitter and other major platforms to see if they have a profile.

Sometimes, they may not have set up contact information. In this case, you may want to leave a comment or give up on collaboration.

Construct a Message

Your message should introduce yourself, state your intentions, and give some examples of your content. Depending on who you’re contacting, you don’t need to make it sound like a dry job application. A copy/paste template may backfire on you.

Wait and Do Not Get Discouraged

If you do not hear back from the YouTuber, wait and send them a follow-up email. If you still do not hear back, don’t be discouraged. The YouTuber may not be interested. You may take several attempts to get the right fit, so keep sending.

Making the Collaboration Happen

If the YouTuber agrees to a collab, here are some essential tips to remember.

Have a Deadline

Many YouTubers will say they want to collaborate and then never do anything with that. Having a deadline can get the two of you into gear.

Decide What Type of Collaboration

There are many types of collaborations. Long-form video essays may have a cameo by the YouTuber you want to collaborate with, and live streams may have the YouTuber on as a guest. Collaborations can be in-person or done digitally.

Discuss this with the YouTuber, and once the two of you agree on something, you can begin collab.

Keep in Regular Communication

Both of you are busy people, so keep in regular communication. Don’t be afraid to ask for updates; if the scheduled date doesn’t work, be flexible unless you absolutely cannot. Not all YouTubers do this as a living, and some may be juggling a day job, family, college, or other adult commitments that you may be unaware of.

Final Thoughts

Collaboration can help your channel grow, but it requires commitment. You may not find the perfect YouTuber to collaborate with the first, second, or third time. However, if you keep searching, you can find the right YouTuber for the job.

We hope this article was helpful to you. Now that you know about the beauty of collaborations look for someone who fits your channel and your values. Good luck!