The Ultimate Guide to Generating High-Quality Linkable Assets For Your Business

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January 12, 2023 Marketing

In today’s digital landscape, businesses need to be aware of how their content performs regarding search engine optimization and visibility on social media platforms. Quality content is essential for website growth as it can generate more significant website traffic and increase revenue.

However, for your content to reach its full potential, it must be linkable. Linkable content can be the difference between a successful website and one that fails to reach its potential. This makes it essential for businesses to understand how to generate high-quality linkable assets effectively.

What is a Linkable Asset?

A linkable asset is a piece of content that can be linked to other websites or social media channels. Linkable assets typically have some value that makes them worth linking to, such as providing expert knowledge or an interesting visual element. Examples of linkable assets include blog posts, infographics, videos, and ebooks. Generally speaking, linkable assets should be high-quality and original to be effective in increasing website traffic and visibility.

The Benefits of Using Linkable Assets

Creating linkable assets is becoming increasingly popular among content marketers. Linkable assets such as ebooks, white papers, and webinars that allow for external links to be placed in them are incredibly effective in driving website traffic and creating organic backlinks. This type of content provides numerous benefits for improving SEO, driving website traffic, generating leads, and increasing brand awareness. Here are some of the key benefits of using linkable assets:

Increased SEO Value

Linkable assets are a great way to improve your website’s SEO value. Connecting your site to other important websites can gain more backlinks and higher SERP rankings, boosting visibility for the topics you care about most. This increased recognition can result in more clicks and traffic and create brand awareness and trust among potential customers.

Enhanced User Engagement

By creating content with backlinks or other linkable assets, you can create opportunities for users to interact directly with your website.

For example, when users click on a linkable asset, they can be taken to another page to learn more information or even purchase the product. Not only does this provide an opportunity for the user to engage with your website directly, but it also offers a chance for them to have a positive experience, increasing the likelihood of them returning in the future.

Aids Lead Generation Efforts

Linkable assets also play an important role in lead generation. For example, by placing a backlink within the content, you can allow users to click through and learn more about your business or product. This will enable you to capture valuable leads that might not have been possible before while also providing potential customers with more information, increasing the likelihood of them making a purchase.

Different Types of Linkable Assets

When you’re ready to start creating linkable assets for your business, it’s essential to understand the different types of assets available and what each type can offer. Here are some of the most popular forms of linkable assets that you should consider creating:

Website Content

For Website Content, linkable assets come in all shapes and sizes. This could include anything from blog posts to articles and even white papers. All these types of content provide valuable information for readers and can be used to build relationships with other websites or resources.

Images

Images are a great way to make a website stand out and give readers something interesting to look at. Images such as infographics, screenshots, and photographs are great ways to attract attention and get people interested in your website or blog post topic.

Video Content

Video content is another powerful asset that can be used to draw attention and engage readers. Tutorials, webinars, interviews, and other videos can provide valuable insight into topics while providing entertainment value to viewers.

Social Media

Social media is a great way to engage with your audience and build relationships that can last for years. Creating compelling content such as stories, posts, and videos can create interesting conversations with people in your industry and potential customers.

Ebooks

Ebooks can be an incredibly effective way to engage with your audience and strengthen your relationships with potential customers. They offer valuable information that readers can refer back to time and time again while also providing an opportunity for increased lead generation and sales conversion when they are offered on your website as a downloadable product.

Steps for Generating Quality Linkable Assets

Quality linkable assets should be integral to any content and digital marketing strategy. To help you create engaging and successful content, here are some helpful steps you can follow to ensure you create the best linkable assets possible:

1) Define Your Audience – Take the time to understand your target audience and what type of content they’re looking for. By understanding their interests, challenges, and pain points, you can create tailored content that will better engage and resonate with them.

2) Research Relevant Topics – Spend some time researching relevant topics related to your industry that would be interesting to your target audience. Doing keyword research can also help you identify popular searches related to a given topic.

3) Create Shareable Content – When creating your linkable asset, ensure it is highly informative, authentic, and engaging to ensure it resonates with users and encourages sharing on social media platforms. Consider including visuals such as photos or videos and interactive elements like infographics or quizzes to capture attention and drive engagement.

4) Promote Your Content – Maximize reach by taking advantage of social media platforms, online advertising campaigns, and industry influencers to get your linkable asset seen at the right time by the right people. Ensure you optimize these efforts by tracking conversions, website visits, and engagements.

5) Measure Results – Keep track of where your linkable asset was used or shared so you can measure its success. Utilize this data to refine future content strategies and analyze user engagement and SEO performance trends.

Maximize Your Business Potential with Quality Linkable Assets

Quality linkable assets have become an essential part of digital marketing success.

By utilizing the right approach and following a few key steps, businesses can create effective link-building campaigns to maximize their potential for engagement and conversions. By embracing the power of quality linkable assets, businesses can take advantage of this valuable resource and unlock new levels of success.

About the author:

Jason Khoo started freelancing in SEO back in college, sold his first agency, and now is founder of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.