TikTok Ads: Best Practices for 2022

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October 10, 2022 Marketing

Short-form videos are practical marketing tools, and TikTok is the world’s most downloaded social media app for accessing them. The engaging, snack-sized contact attracts a sizeable target market, including many Gen Z and young millennial visitors. Because the platform has a presence in 141 counties, companies achieve brand recognition and penetration through TikTok marketing. Discover the best practices for TikTok ads in 2022 to broaden your business’ reach.

Vertical Videos

TikTok introduced targeted advertising options in 2019, helping brands leverage ads for improved returns. The first step to success is prioritizing your vertical videos for a native feel that fits the recommended specs. The ads should not be cut off at the margins, or TikTok may not accept them. Also, understanding the best times to post on tiktok helps well-crafted ads reach more viewers.

Short Videos Have Impact

Next, keep the video length between 9 and 15 seconds to avoid having video ad content trimmed and losing important messages. By limiting the video length, your ads reach more people. Plus, users expect fast messages to keep them engaged.

Visual Impact Matters

With everyone discovering the power of TikTok ads, your marketing must stand out from the competition to get noticed. Otherwise, visitors scroll to the next post to find something more interesting. As a result, you need to grab visitors instantly and make them want to stay. Use impactful visuals to get people to want more and wait for your entire ad.

Get Centered

With visual appeal in mind, the ad elements should be centered to ensure everyone sees the entire message. Often TikTok obscures the frame’s outer margins, so centering is crucial to maintain the integrity and message of your ad. In addition, a well-centered ad is visible to viewers, so they can easily see your marketing statements.

Listen to the Music

Another feature to understand about TikTok is the audio setting must be turned on. With audio available, your ad has a more powerful impact on visitors. For example, use compelling background music tracks rather than subtitles to make your ads more engaging. Plus, the right music sets the tone for your message and makes people remember it.

Include Captions

Even though TikTok videos are short, modern consumers have a short attention span and might not want to watch the entire ad. Thus, captions inform the viewers about the video content even if they don’t finish watching it. Also, remember to use local language when writing captions so they resonate with the viewers.

Make Viewers Take Action

Finally, what do you want customers to do after viewing your ad? Advertisements are meaningless without a call to action informing consumers of the next thing to do. The goal is to connect with customers and get them to trust your company. Once you build a relationship, the goal is to get visitors to make purchases to generate a return on your advertising investment. Also, TikTok ads can be placed in-feed, in News Feed Series, and in Vigo and Helo apps’ in-feed to reach your desired target audience.

If you haven’t yet harnessed the power of TikTok ads, your company is missing opportunities to connect with new customers and maintain relationships with existing ones. With some creativity and planning, TikTok ads attract attention to brand your company and encourage people to connect with your offerings. Dare to be different and show visitors more about your company with a compelling call to action to build your business reputation and increase profits.