Tips to Do SEO for a WIX Website

1. Define the Right Page Categories and Keywords

Before you dive headfirst into your on-page SEO, you must plan your site’s SEO strategy. 

Wix might help you build your site intuitively, but you still need to define the right site architecture. 

That said, you must start with your page categories. In a majority of cases, your business offerings represent your different site pages. 

So, once you define the different pages on your site, you need to compliment these pages with their dedicated keywords. 

These keywords are the search terms for which you wish to rank in the SERPs. 

What’s crucial to consider is that a significant part of your SEO revolves around your keywords. 

So, while you lay your SEO foundation, handpick the right keywords for your site. 

Pay attention to your focus keywords’ relevancy, search volume, competition, difficulty, and intent.

Google Keyword Planner is most likely to be your first choice for new keyword suggestions. Meanwhile, you must also use SEMRush or Ahrefs for competitor keyword research. 

As you finalize your focus keywords, do not forget to define the long-tail keywords for your Wix site. 

Your LSI and long-tail keywords complement your page’s relevancy. And they help you rank for specific search terms that correlate with your intent.    

Along with Keyword Planner, Google’s Autocomplete feature can assist your LSI keyword research. Tools like LSIGraph, KWFinder, Ubersuggest, etc., can also come in handy for the same.   

2. Start Leveraging the Wix SEO Wiz 

What if I tell you that Wiz isn’t just about intuitive website development but also about easy SEO? 

Sounds intriguing, right? 

Wix SEO Wiz comes as an inbuilt SEO tool for Wix-based sites. And it allows site owners to commence with the site SEO step-by-step. 

The Wiz tool has witnessed major updates over the years and fits aptly for your initial SEO implementation. 

67% of the Wix-based sites that use the Wiz SEO tool have been ranking on the first page of Google.

That said, you can confidently rely on Wiz as your assistant for Wix site SEO. 

You can access the tool from the Settings menu by clicking on the “Get Found on Google” tab. 

What follows is the simple walkthrough crucial for your SEO setup. The tool has a set of questions about your business, name, address, contact, description, etc. 

Simply answer these questions, and the tool with work out a custom SEO strategy for your site. It will also define the SEO task list that you need to follow to optimize the site.

Moreover, Wiz doesn’t abandon you with this task list. Instead, you can expect suggestions and recommendations all along the SEO process. 

3. Optimize Your Pages’ Meta Titles and Meta Descriptions

As you commence with your Wix site’s SEO, you must inform Google about the page’s purpose. And you do this by adding Meta Title and Meta Description to your page. 

The Wiz tool offers you the SEO (Google) tab to manage the Meta Tags on the main site menu. 

Start with defining your page’s Title Tag (Meta Tag). This will include your page’s focus keyword and will display as the page’s title in the SERPs. 

The page’s Meta Title must define the value your page offers to the users. Moreover, it must be catchy to help you draw high CTR in the SERPs. But, make sure it isn’t just a clickbait leading to an off-putting experience for the users. 

The right practice is to restrict the Meta Title’s length up to 55 characters. 

The Meta Description assists your title in the SERPs. It further defines the intent and context of your web page for the users and Google bots. 

Though your Meta Description doesn’t carry a significant SEO value, it is crucial for user experience and CTR. Make sure you add important page keywords in the description and sum the text within 155 characters.  

4. Create SEO-friendly Page URLs

Would you click on a URL that looks malicious or has no clear path? No, right. 

Therefore, your page’s URL structure should reflect a clear and defined path. Moreover, it is better to add your focus keyword to the page URL. 

For example:

A URL like – “yourdomain.com/swwfhtp-112q” looks suspicious. It doesn’t represent the page to which it is linked or display any page keyword. 

A better URL would be – “yourdomain.com/web-development/wordpress-development-services.”

This URL represents the landing page and also explains the hierarchy of the site. Therefore, it will attract higher CTR and will also add clear SEO value to the page. 

The Wix tool on your Wix-based site allows you to edit the slug of your URL. So, you must keep it descriptive and keyword-focussed. 

You can use the SEO(Google) tab to access the URL edit functionality on the Wiz tool. 

5. Integrate Google Search Console and Google Analytics with Your Site

So, you have started making your on-page SEO implementations, but how do you track your performance? 

You need Google Search Console and Google Analytics to measure your SEO success. 

These free tools from Google track all the major SEO aspects of your site. They show the user metrics data, keyword performance, page traffic, backlinks, etc. 

Moreover, these tools come in handy to check page indexing, broken links, and even penalties.

So, you must integrate these tools with your Wix-based site. If you are using the premium plan, you can find a ‘connect to Google’ button. This enables direct automation with Google SEO tools. 

But, for a Free plan, you would need to follow the manual integration steps. 

For Google Search Console Integration, follow these steps: 

• Open Google Search Console and enter your site URL into the URL prefix box. 
• You can now find an HTML tag that you need to add to your site. 
• Check for the SEO tab in your Wix site’s Settings. 

• Here you can find Advanced SEO Settings, which offers the option to add header code. 
• Paste the HTML tag here and head back to the Search Console to verify the same. 

For Google Analytics Integration:

• You need to grab the tracking code from the Google Analytics dashboard. 
• Then you need to open the ‘Marketing Integrations’ menu in the Wix dashboard. 
• Here you can connect Wix with Google Analytics. 

6. Optimize Readability and Structure with Header Tags

Your header tags have a say in your SEO and user experience. You must plan the right content structure for your pages by using optimized header tags. 

These header tags (H1 to H6) help visitors to skim through your site intuitively. And they improve your page’s experience. 

From the SEO point of view, ensure that you add focus keywords to your H1 tag. Meanwhile, map the secondary keywords of your page in the sub-heading (H2-H6) tags.

The Wix editor allows you to select the Header tags on the go while creating your headings and sub-headings. 

A page has only one H1, while the other header tags can vary as per your content structure. 

7. Produce Authentic and Authoritative Content for High SEO Value

The Wix editor makes content structuring highly intuitive for you with its drag-and-drop features. But, you still need to work on the concept, quality, and purpose of your content. 

Google appreciates content that allows users to draw significant value from a site. That said, your content must be authentic, reflect expertise, and be trustworthy. 

Some important tips to produce quality content for your Wix site include: 

• Sprinkle your focus keyword in the page heading and naturally across the content. 
• Research through the sites that are ranking for your target keywords. Take a look at the crucial content segments you must include for your business. 
• Produce content around the main queries and pain points of your target audience. 
• Rope in experts to churn some authoritative content for your Wix site. 

8. Use Wiz to Craft a Good Internal Linking Structure

Internal linking is as crucial for your SEO as your backlinks or even more! 

A proper internal linking structure serves as a navigational path for site users and crawlers. 

The links allow users to jump to their desired page faster and draw better value from the site. Moreover, the crawlers can crawl and index your site faster and with much ease. 

Except for the navigational property of internal links, they are crucial for on-page SEO. Your internal links serve as bridges to pass link equity from one page to another. 

You need to utilize them for passing link equity across crucial pages on your site. 

With the Wix Editor, you can add internal links to your content on the go. Select the text you wish to add the link to and click on the “page” option from the popup menu. 

Here you can add the page you wish to link to the selected anchor text. 

9. Ensure You Invest Efforts in Building Quality Backlinks

When you attract quality links from other sites, these act as the authority vote for your site. Google appreciates quality links and considers your page as an authoritative resource for users. 

That said, backlinks must share significant weightage in your Wix site’s SEO strategy. 

• You can attract backlinks through your PR activities. 
• Plan guest posts on sites with the relevant audience to earn referral traffic and backlinks.
• Use the Ahrefs tool to assess your competitor’s referring domains. You can then pitch these webmasters to link to your site. 
• You can also utilize influencer marketing for growing backlinks. 

10. Add Optimized Images with Alt Text

Adorning your content with relevant images elevates the visual appeal of your page. Moreover, they are important for the user experience and conversions. 

E-commerce and real-estate sites make surplus use of images to promote their products and properties, respectively.

But, as you use high-quality and relevant images, they are likely to slow down your site. And so, you must be wary of non-optimized images on your Wix site. 

Presently, Wix doesn’t offer an in-built tool for image optimization. And so, you can choose from image optimization tools like Optimole, Optimizilla, Kraken.io, etc.  

The next step is to add descriptive Alt Text to your site images. These tags allow Google to understand the contents of your image and its relevance. 

In the Wix Editor, you can click on an image to find the “What’s in the image? Tell Google” field. Here you can add your image description (Alt Text). 

WIX SEO FAQs

Q1. Can I Expect Appreciable SEO Performance by Using Wix for Website Development? 

Ans. Wix has gained huge popularity as a drag-and-drop website development platform. But, owing to its previous versions, Wix-based sites had little support for SEO. 

What is important to know is that Wix has resolved its shortcomings. And the platform now offers optimum support for basic as well as advanced SEO. Moreover, the Wiz SEO tool offered by the site guides webmasters to set up their SEO strategy. 

If done right, you can expect your Wix-based site to rank confidently in the SERPs. 

Q2. Are There Any Wix Site’s SEO Tactics that I Can Follow? 

Ans. Here you go:

• Finalize your site pages, focus keywords, and long-tail keywords.
• Leverage the Wiz tool for on-page optimization. 
• Use the SEO (Google) tab on your Wix site to add optimized Meta Tags
• The same SEO (Google) tab allows you to optimize your URL structure. 
• Simply click on your headings to add header tags (H1-H6) 
• Use the Wix editor to select a text and add internal page links for better SEO.
• The “What’s in the image? Tell Google” option allows you to add Alt Text to your site images.

Q3. Do I Require Dedicated SEO Consultation for My Wix Website? 

Ans. Wix’s Wiz tool might just guide you through the basic on-page SEO. This optimized the crawlability and indexing of your site. But, if you plan to rank your site, you need off-page and advanced SEO assistance from an SEO expert.  

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