Top 7 B2B eCommerce Solution Trends To Watch in 2022

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March 8, 2022 Business

When running a B2B eCommerce store, not every trend is worth hopping on. So, how do you decide which one deserves your effort, time, and dedication?

Some will bring value, while others can be too costly to implement or out of touch with your particular target audience. In this article, we will talk about B2B eCommerce trends that are worth following in 2022.

1. B2B Mobile Commerce

According to data, 50% of B2B search queries in 2020 were made on smartphones. What this means is that besides getting your business online, you also need to make it mobile-friendly. If you want to continue to generate revenue, you need to make sure that your business is mobile responsive. You want a website that’s optimized for mobile as well as an app that supports shipping monitoring and product catalogs.

2. eInvoicing

If you don’t want your procurement and finance departments to have to deal with mountains of paperwork, you should consider implementing eInvoicing. Even though invoicing might seem like a small process, it is an essential part of your overall procure-to-pay cash process.

B2B invoicing integration is continuous, costly, and complex. Also, backend systems, protocols, processes, and standards change all of the time. eInvoicing will bring in solid B2B integration skills that your business needs.

3. Pricing Personalization

Most B2B eCommerce transactions automate payments through software solutions, making it more convenient for both parties. One of the things that are vital to B2B eCommerce is having a wide selection of payment methods. Some of the most important methods to offer include:

Checks;
Credit cards;
Mobile wallets;
Purchase orders.

Personalization can be found everywhere in B2B, including quick reordering based on order history and smaller customized catalogs. Personalized marketing makes the buying experience efficient and fast. It changes the perception of your customers and shifts the way they purchase.

4. Eco-Consciousness

It is expected that B2B eCommerce businesses will begin to minimize their impact on the environment. People all over the world are becoming more aware of their impact on the environment and B2B businesses that will provide sustainable solutions will get an advantage over their competitors. From investing in sustainable packaging to reducing energy consumption, there are plenty of strategies that B2B businesses can implement to be more eco-conscious.

5. Evolving Audience

The B2B audience before 2020 was comprised of baby boomers and generation X. The former preferred receiving information from datasheets, product trials, and sales literature, while the latter preferred receiving information from trade shows and conferences.

However, nowadays, 75% of millennials are engaging in the B2B purchasing process. And this generation wants transparency from the brands they connect with and is careful while spending. As a result, brands need to maintain transparency in order to cope with the evolving needs of this audience.

6. Real-Time Inventory

It is expected that in 2022 it will become even more crucial for B2B businesses to show their stock’s availability in an accurate manner. When placing their orders, customers want to know how much stock is available. When you update your inventory in real-time, you’re able to provide your customers with the needed reassurance that their products will arrive on time. It is definitely worth investing in such a system if you don’t have one in place yet.

7. Educational Materials

If B2B companies want to acquire new customers, they have to realize that they need to embrace SEO. In order to show that they’re an expert in the field, more and more B2B businesses are offering a considerable amount of educational material about their product range. A lot of them explain who their products are aimed at and how to use them by creating content that relies on graphics.

Something that’s a huge magnet for leads is a piece of content that’s connected to the industry that your target audience operates in. By sharing engaging content with your partners and on social media, you can remain visible to your target audience and customers without them needing to visit your website.

Final Thoughts

As you can see, the B2B industry is progressing quite significantly. This means that it’s now more important than ever to keep up with the quickly changing surroundings. We hope that our overview of the rising B2B eCommerce trends for 2022 that you can incorporate into your B2B strategy will help you increase your competitive advantage.