Top Lead Prospecting Software for Branding & Creative Agencies

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May 28, 2025 Business, Marketing

If you run a creative or branding agency, you already know the value of attracting clients through great marketing. After all, what kind of branding agency would you be if you couldn’t attract leads yourself?

But here’s the catch—inbound takes time. You’re competing with agencies that might have bigger budgets, more visibility, and more resources. Relying on inbound alone leaves you behind while others dominate your niche. That’s why you need the right prospecting software.

The Fundamental Prospecting Strategy for Branding Agencies

Inbound builds long-term authority, but outbound is how you get in front of the people who need your services right now. So, before we dive into the software, let’s cover the fundamental prospecting strategies every branding and creative agency should have in place:

Get clear on your ideal clients (eg, funded startups, DTC brands, or tech founders)
Ensure data is verified so you’re reaching real decision-makers, not dead emails
Segment based services (eg, full rebranding, campaign creative, or website design)
Enrich lists with data on recent product launches, funding news, or brand changes
Use a tool with built-in messaging features or integrations with your outbound platforms

Best Prospecting Tools for Branding & Creative Agencies

Once you’ve nailed the fundamentals, the next step is choosing the right tools to scale your prospecting strategies. We compiled a list of the best prospecting tools for branding agencies that let you build targeted lead lists, enrich data, and automate the entire process at scale:

Instantly B2B Lead Finder

Remember the prospecting fundamentals? Instantly B2B Lead Finder checks all the boxes. Once you have a clear idea of your ideal prospects, Instantly handles the rest. If you’re still unsure who to target, it also has a Lookalikes feature that finds similar leads to clients.

Every lead you get is also pre-verified. You don’t need to run your list through third-party tools. After building your list, you can reach out to them instantly (no pun intended). And if you’re also using Instantly as an outreach tool, everything you need to scale cold email is under one roof.

Here are some of the reasons why we’d always recommend Instantly:

Evergreen prospecting: Add leads that fit your criteria to any active or new Instantly campaign.
Advanced search filters: Access 13 advanced filters to pinpoint leads that match your exact ICP and buyer personas.
Complete profile enrichment: Enrich lead lists with added context about company descriptions, headcounts, tech stack, and funding updates.
Instantly Web Research Agent: Scrape websites for company descriptions, service pages, team info, and other public data not listed in traditional databases.
Custom data usage: You get credits that you can use for lead generation, data enrichment, web scraping, personalization, and more.

Pricing: One thing that makes Instantly stand out is that all features are included in every plan. Nothing is locked behind higher tiers. You only pay more when you need more credits.

Growth Plan: $37.90/month for 1,500–2,000 Instantly credits
Supersonic Plan: $77.60/month for 5,000–7,500 Instantly credits
Hypergrowth Plan: $169.30/month for 10,000–200,000 Instantly credits
Enterprise Plan: Custom pricing for 200,000+ credits (book a demo to learn more)

UpLead

With over 160 million B2B contacts, UpLead lets you filter by industry, company size, revenue, location, and tech stack. It also verifies every email in real time, so you know you’re working with valid data from the start.

For branding and creative agencies, you can quickly build lists of qualified marketing decision-makers, founders, or brand managers, without worrying about list quality. Once your list is ready, export it to your favorite CRM or outreach tool and start connecting immediately.

Key Features:

Real time email verification: Get only valid emails, verified as you build your list.
Advanced search filters: Narrow down by industry, team size, tech stack, and more.
Techno and firmographic insights: See what tools they use and how they grow.
Easy CRM integrations: Send your lists to HubSpot, Salesforce, Pipedrive, and more.
Flexible pricing: No long-term lock-in, perfect if you want to test the waters.

Pricing: UpLead starts at $99/month for 170 verified leads. They also offer a 7-day free trial with five free lead downloads to try it out before committing.

Leadfeeder

Most website visitors leave without filling out your contact form, but that doesn’t mean they aren’t interested. Leadfeeder helps you uncover the companies already checking out your website, even if they never leave their contact details.

Leadfeeder tracks anonymous website visitors and shows you which companies they work for, what pages they viewed, and how long they stayed. This makes it perfect for branding and creative agencies that already invest in inbound marketing but want to make the most of their traffic.

Let’s say a marketing agency, tech startup, or eCommerce brand visits your portfolio or services page. Leadfeeder identifies the company, shows you their behavior, and gives you the tools to reach out before they go cold.

Why we recommend Leadfeeder for agencies:

Anonymous visitor tracking: Get contact info of the companies that visit your site
Lead insights: View the pages they visited and how long they stayed.
Lead scoring: Prioritize the most engaged visitors.
CRM integrations: Sync leads with HubSpot, Salesforce, Pipedrive, and more.
Daily email summaries: Get a list of new leads in your inbox.

Pricing: Leadfeeder starts at $139/month, and a 14-day free trial allows users to test the platform before committing.

Kaspr

Starting conversations with people who already know you exist is always easier than chasing cold leads. It helps you capture verified contact details like emails and phone numbers from people who’ve already viewed your profile or engaged with your content on LinkedIn.

Kaspr also works on Sales Navigator and Recruiter Lite, letting you build targeted lists based on company size, industry, or growth signals like recent funding.

Why we recommend Kaspr for branding and creative agencies:

LinkedIn contact extraction: Get verified emails and numbers directly from LinkedIn.
Chrome extension: Grab contact details without switching tabs or leaving LinkedIn.
Sales Navigator support: Build verified lists while running advanced searches.
Bulk enrichment: Upload LinkedIn URLs in bulk and enrich multiple leads.
Team collaboration: Share credits, manage team usage, and avoid duplicate efforts.

Pricing: Kaspr offers a free plan to try it out and paid plans that scale with your prospecting needs. Every plan includes unlimited email credits.

Free Plan: 15 email credits, 5 phone credits, and 5 direct email credits.
Starter Plan: €45/month. 1,200 phone credits and 60 direct email credits per year.
Business Plan: €79/month. 2,400 phone credits and 2,400 direct email credits per year.
Enterprise Plan: Custom pricing. Intent data, Salesforce enrichment, and more.

Key Takeaways

Every tool on this list brings something different, but the best choice depends on how you want to scale your outreach. Here’s a quick recap to help you decide:

Instantly B2B Lead Finder: Best for scaling cold emails with pre-verified leads.
UpLead: Great for building highly targeted, verified lead lists for direct outreach.
Leadfeeder: Ideal for identifying companies already visiting your website.
Kaspr: Perfect for turning LinkedIn profile views into verified contact lists.

If you’re looking for the most versatile option, Instantly stands out as the best overall since it’s not limited to LinkedIn data. You get access to a massive database, plus enrichment tools from other data providers, giving you full control over how you build, filter, and enrich your lead lists.