Trying to Keep Your Website on the Cutting Edge? Here Are the Top Website Marketing Trends to Watch in 2024 • AxiomQ

Show:

November 8, 2024 Marketing

With so many new advancements in technology along with shifting consumer preferences, organizations need to always have their finger on the pulse of their business development strategies. Being intimidated or unable to evolve with these changes can quickly lead to declining sales and losing valuable market share.

The great news is that by staying up-to-date with the latest developments in marketing trends, your business can be more prepared to leverage these changes to its advantage. To make this process easier, we’ve shortlisted the top marketing trends you should care about in 2024.

Generative AI

Unless you’ve been hiding under a rock, you already know that AI technology has been highly disruptive in all industry sectors, especially when it comes to launching new digital marketing initiatives.

Businesses are now able to use various generative AI tools to automate their content creation, analyze massive data sets to extract helpful business insights and deploy AI-powered chatbots to help them scale their customer service capabilities.

While the business use cases for AI technology are promising, there has also been an ongoing effort to help ensure businesses use them responsibly. This includes being careful about how it is implemented into business operations – specifically surrounding the protection of intellectual property rights and the security of the privacy associated with the user data AI tools collect and analyze.

Influencer Marketing

Fueled by the creativity and motivation of younger generations, influencer marketing has exploded in recent years and continues to be a predominant driver behind the growth of many brands.

The reason why influencer marketing is so effective has to do with the level of trust influencers develop with their audience. These relationships take time to develop and can be powerful when introducing individuals to new products and services.

Partnering with influencers that are relevant to your business’s industry can quickly increase your brand’s visibility and tap into new audience segments. To get the most out of these relationships, building a network of influencers you’re willing to support and structuring fair compensation strategies for them can add more value and returns to your marketing strategies.

Voice Search Optimization

In close alignment with the rise of generative AI, smart virtual assistants have also found a mainstay in people’s homes. This has made finding information online and discovering new brands a completely different experience that prioritizes accessibility and convenience.

With this new trend in how individuals use the Internet, businesses need to adapt their marketing strategies to maximize their discoverability. This includes putting more effort into voice search optimization rather than strictly focusing on traditional SEO tactics or paid advertising.

Short-Form Videos

While creating engaging written content has always been a valuable way to improve search engine rankings and increase website traffic, how individuals prefer to take in new information is changing. Most people now prefer to get their information from videos presented in shorter formats.

Platforms like Instagram and TikTok are prime examples of relevant short-form video content is. Most videos hosted on these platforms are only 60 seconds or less but are becoming impactful referral sources for many businesses.

Organizations can leverage these platforms as well as their websites to host short-form branded videos. These videos can serve a number of different purposes, including highlighting product features, answering questions to common industry questions, or providing customer testimonials.

The great thing about short-form videos is that they’re highly shareable. This makes it easy to design a content distribution plan that allows you to leverage videos across multiple platforms.

User Privacy and Data Transparency

An ongoing issue in recent years has been the rise of cybercrime. This worry has extended to all businesses, many of which are now regulated by various organizations focused on ensuring the safer use of personal data when executing sales and marketing strategies.

In addition, consumers are now becoming much more aware of their rights when it comes to how their data is being collected and used by businesses. This has placed much greater importance on businesses in understanding the implications of advertently or inadvertently using customer data without the proper permissions in place.

Businesses should be creating clear data collection disclaimers for customers to review that allow them to elect where and how their information is used. Not only has this become a legal requirement in many countries around the world, but it is also an important element of building more trust from customers.

Business Podcasts

Another more convenient way for individuals to explore new content is by listening to podcasts. Similar to short-form videos, podcasts make it easier to digest new information and allow for a more convenient way to explore the topics that interest them.

Businesses can leverage this trend by creating their own company-branded podcasts used to share their unique industry perspectives while also building a memorable brand personality.

The great thing about creating a podcast is that there is no shortage of topics that can be discussed. You also have the ability to host guest speakers who may have their own list of followers, helping you to plan and execute a number of valuable cross-branding initiatives.

User-Generated Content (UGC)

While many businesses put a lot of effort into designing their websites with content that highlights their product features and benefits, there are other ways to add more credibility to a brand. User-generated content (UGC) has become another popular marketing tool used to quickly establish trust with target audiences.

Customer testimonials and company reviews are good examples of UGC. While this content may sometimes be unpublished, such as receiving an internal customer feedback survey, with the right permissions, customer quotes can be leveraged as UCG on company websites.

The snippets provide valuable social proof that a brand can be trusted.

Keep Your Marketing Strategies Relevant

There are always ways to improve your marketing efforts. By looking deeper into the trends discussed, you’ll be better positioned to innovate your sales and marketing strategies while continuing to grow your business successfully.

About the author:

Jacob Sussman is the CEO and Co-Founder of BX Studio, a Webflow Enterprise agency widely recognized as one of the top agencies building on the platform. Jacob has launched sites for clients including Headspace, NBC, and Pentagram, and been recognized by Webflow itself with awards and speaking opportunities.