Ways to Build an Effective Global Digital Marketing Strategy

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September 22, 2022 Marketing

An effective global digital marketing strategy means higher conversion rates. Businesses of any size need digital marketing as 5.3 billion people (63.1% of the global population) use the Internet. More and more people are searching for products, engaging with brands, and purchasing products online.

Your business can leverage digital marketing by employing the best practices through various digital channels. Successfully reach international audiences and increase your business’s revenue by judiciously considering your target market and a well-crafted digital marketing strategy.

Here are the ways you can build an effective global digital marketing strategy.

1. Analyze Your Digital Presence and Your Market’s Landscape

Having hindsight of your current digital presence and business performance, competitors, and target market will determine your next move for an effective global marketing strategy.

Your Business’s Current Digital Presence and Performance

Does your business have a website and marketing channels? Do you engage in different digital marketing strategies? If you answered yes, rank them according to which is driving the most leads, traffic, and revenue. Understanding your current business performance will help you determine your business goals.

Competitor Evaluation

Evaluate your competitors. How are their digital presence and business performance? Competitive research helps determine their strengths and weaknesses and provides insights into what you are missing from your brand. You can even use free competitive research tools to analyze their strategies.

Market Insights Evaluation

For an effective global digital marketing strategy, you have to evaluate market insights like the Germany consumer market insight to get to know your target customers. Make sure to identify only specific international markets that would give you the customers and revenue you need. Always start small and expand only if necessary.

2. Set S.M.A.R.T. Goals

Analyzing your market’s landscape makes it easier for you to set Specific, Measurable, Attainable, Relevant, and Time-bound goals. Each country is unique, and you need to customize your digital marketing campaign so your target market becomes receptive to your brand.

A SMART goal has a clear description of what needs to be accomplished, a metric or number that identifies an achieved objective, a time frame, allocated resources, and must align with your business priorities. Increasing your website visits by 5% through Facebook, marketing for the next quarter, and generating 3% more revenue by the end of the year are examples of SMART goals.

3. Develop a Buyer Persona

Digital marketing channels, such as Facebook and Google, have free tools to help you get to know your audience, their demographics, behavior, interests, and what they search for.

Moreover, Forbes urges companies and businesses to pay more attention to psychographics (attitude, aspiration, emotion) of the target audience and their triggering events (pain points or solution to the problem) than their demographics. Finally, you have to implement this buyer persona by marketing to this targeted person and providing ways and reasons they should interact with your brand.

The Target Audience and the Sales Funnel

Determine at which stage of the sales funnel your audience is.

Awareness. Let your target audience be aware of your business’s existence. Create good, entertaining, thought-provoking, or educational content. Let them relate to your brand and find value in it.

Interest. Allow them to show interest in your brand and determine what sets you apart from your competitors.

Engage. This stage is where you interact with your audience. Encourage them to ask and show your care.

Action. You may incur sales, email subscriptions, or clicked ads in this stage after implementing your calls to action (CTA).

4. Develop a Content Plan and Tactics

What kind of content attracts your customer from each of your digital channels? What socio-cultural environment should you consider for your target audience? How does your audience live, and how can you avoid potential controversies based on their culture, values, and traditions? The answers to these questions will help create a content plan.

SEO Domain for International Audience

You can provide the best experience for your target international audience by creating a website specific to their country using the Country Code Top-Level Domain (ccTLD), such as .co.uk for UK and .ca for Canada. With ccTLD, search engines acknowledge that your site targets a specific location, and more importantly, your site becomes trustworthy for the native users of your target audience.

Varied Content Strategies

To vary your content strategies, using the local language of your new target market enables your audience to easily relate to your content. Partnering with local influencers can build your credibility and authority further. You can also build a loyal customer base by utilizing user-generated content from the locals.

5. Implement Your Digital Marketing Strategy

You can now move on to your planned strategies. The following are the common digital marketing strategies.

Prioritize the most effective digital channels, tools, and strategies that give you the most benefits. Reflect on how they satisfy your set goal.

6. Monitor and Evaluate Your Digital Marketing Strategy

Monitoring and evaluating your digital marketing strategy entails setting up key performance indicators (KPIs) that ensure you get the results you want. They quantify and determine the effectiveness of your business or brand strategies and performance. You can monitor your business’s performance using analytics software.

You don’t have to stick to your set plan if the results contradict it. Analyze the results and further research and experiment if one digital campaign is ineffective. You may make another creative for a failed ad or experiment with different calls to action and determine which performs better.

Implement Best Practices and Go Global One Step at a Time

To build an effective global digital marketing strategy, you need to understand your target audience and provide customer interaction, satisfaction, and retention; personalized offers; business expansion opportunities; and business effectiveness and performance. Employ digital marketing best practices for your business by keeping abreast of the latest digital marketing trends.

Give your business leverage. Go global one small step at a time.