What to Focus on to Grow Your Business in 2021

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November 4, 2020 Business

It’s probably not an overstatement to say that nothing will be as it used to be before 2020. The coronavirus pandemic is still far from over, but it has already imposed a wide variety of changes in numerous different industries as well as our personal lives.

That’s why, in order to not only stay in business but also allow your company to grow, it is essential to make some preparations for the nearest future. The business is not dead; on the contrary – if you are able to adapt, you can manage quite well in this new reality.

What to Focus on to Grow Your Business in 2021

Below, you will find some of the most promising (sometimes maybe surprising) ways to boost your business in 2021. Not all growing trends are the direct results of the global pandemic, but the current situation indeed is impossible to ignore.

Translation & Localization

If you are in a business that’s not tightly tied to your location, it may be a good idea to think about expansion and try reaching foreign audiences. According to language experts from Architekst translations, one of the keys to effective expansion (one that is way too often neglected) is translation and localization.

The best idea to ensure success, in this case, is cooperating with a reliable translation company that will guarantee perfectly tailored, high-quality translations of all types of documents. It is vital to have professionals working on your legal or marketing documents – only someone with experience and in-depth knowledge of a language and its native speakers can provide texts that will convey your message exactly.

Apart from entering foreign markets, you may also consider using these services if you run a small business in an ethnically diverse area. It will undoubtedly be appreciated.

Social Media

Social media are not new, but they certainly are growing in importance these days. It has become vital even for the smallest businesses to build their online presence. Almost 80% of customers say that they are more likely to decide on a product if they follow a brand on social media – this is not something to be ignored. Especially right now, when so many people find themselves with more time on their hands, and they spend some of it online, it would be unreasonable not to take care of your social media accounts.

Make your posts interesting and engaging, be sure to show what’s important to you (don’t be afraid to take a stand as a brand), and provide helpful information, even if they are not always directly related to your products or services. Prepare a well-thought, detailed plan based on your current data and research concerning your clients’ needs and expectations.

Sustainability

According to a study, almost all customers believe that their actions can influence the environment – and nearly all care about it. That’s why they are more eager to buy a product or service from a company that tries to be more environmentally-friendly. You will not only win with your less caring competition – many potential clients may decide to buy something only because they think that you do an excellent job with your sustainability plan, even if they don’t research brands with anything particular in mind.

So, whatever industry you’re in, you have a wide range of changes that can be implemented to reduce your waste or carbon footprint – it may be something as little as switching to recyclable packaging. Make sure these adjustments are tangible and noticeable, and you will soon see the results.

Digital Solutions

Social distancing and various restrictions have forced most companies to move many operations to the digital world. And we are quite sure when we say that a lot of these digital solutions are here to stay. Business models and consumer behavior are changing rapidly, adapting to new circumstances, and it’s hard to imagine they will eagerly get back to what it was – after all, we should all learn from our mistakes.

So, you should not only keep what you have developed during the pandemic – you also should keep working on these solutions, improving them, and introducing new ones. Whether it’s remote work for your employees or fully digitized customer service, make sure it’s running smoothly.

Stay Attentive and Keep Observing

The whole situation is still changing fast. The business world is changing right before our eyes, and it will be challenging to come back if you get left behind. Depending on your industry and customer base, be sure to respond to your clients’ needs and expectations, but also, try not to compromise your own rules and beliefs, as sustainability and social responsibility are also growing in importance. Keep your eyes open, react to the changes occurring in the world, and adapt. This is the only way to stay in business and keep growing.