Why Your Business Needs Cloud Telecommunications in 2021

Show:

January 28, 2021 Business

Since commerce began, the ability to constantly and consistently adapt to new processes and methods has been one of the overriding success factors. If you don’t keep up to date with new innovation, you will get left behind. It’s as simple as that. It’s a challenging, competitive world out there, especially in these testing times, people want to win. And to win means equipping yourself with the right information and tools to compete at the highest level.

The pace of technological advancements can appear frightening. It seems like every week, if not every day passes, and there is a new application captivating the market with features that could benefit your business operations and productivity. You may wonder how you stay up to date with it and ensure you decide to implement the correct systems in your industry. The best way to combat any worries or anxieties surrounding this is to understand what cloud telecommunications are at its foundations, and where it sits in terms of your overall business strategy.

What Exactly Is Cloud Telecommunications?

In Layman’s terms, cloud telecommunications is internet-based communication. We use it every day in our personal lives without even thinking. The emergence of apps like Whatsapp has become so normalised for us. We may forget that the vast majority of our communication with others is now internet-based.

Some key, well-known examples of this used in business include:

Voice Over Internet Protocol, or ‘VoIP’. A method to deliver voice communications and multimedia over the internet
Text messaging
Call-tracking software
Call centre
Interactive voice response

Given the diverse and global business landscape in which we find ourselves, the vast majority of companies are choosing VoIP international calls. Traditionally, companies would use landlines to manage their phone systems and allow the flow of inbound and outbound calls to happen. Landlines require a form of hardware setup with a company’s physical location. As businesses are trying to go the opposite way across the board and limit the complexities behind their processes, this method has become way less popular for obvious reasons.

You should definitely consider making the switch the VoIP for your business calls if:

You no longer operate from a physical location, or it looks likely you won’t return to the office for some time.
You wish to purchase and use a phone number in a different country.
You have privacy/security concerns and want to upgrade.
You need the ability to link all your devices to your phone systems, including mobiles and tablets.
Having the freedom to manage and operate your communications from anywhere is super important to you.
You have employees who are working from home (especially important for your salespeople making the most outbound calls to clients and prospects)
You want to save money.
You desire a faster, more streamlined communication channel.
Maybe you feel like team morale is currently down and more face-to-face meetings via cloud telecommunications would boost this and help overall performance.

You know when you contact a business, and you get the options to go through to different people and more departments, plus get information on that company? This is the portal someone will travel through to get an insight into your products or services—a fundamental chain of communication and way to interpret their inquiry. You need to ensure this is streamlined to the highest level, to help them find what they need and action any opportunity.

Can I Choose Different Features Based On What I Need?

Why and how you upgrade to cloud telecommunications will be down to how your current situation works, and there are many reasons a company decides to take the leap. If you want to be a leader, self-innovation and education is an absolute must. Industry trends and the most up-to-date methods are continually changing, and if you’re going to stand out from the crowd, you need to keep up.

You need to ask yourself what you really require. Look at your current setup and think about how you could leverage using a better service. What could be improved? Where would those improvements have the most significant impact?

Some key things to consider would be:

You want a more comprehensive array of communication functions to what you currently have.
You are looking for an end-to-end solution to all telecommunication issues.
The need for more time to focus on other business areas, such as business development and marketing.
Ensuring you can implement face-to-face meetings online. As so many people are currently working from home (and some may never go back to the office even after the pandemic), you want to make sure that both your internal and external meetings keep their human side to them.
You are using an old analogue phone system which is costly and outdated.
You want to control more of communication features, such as background music whilst someone is on hold.

Businesses have upgraded to cloud telecommunications in recent years because:

It is more efficient, productive and easier to manage.
It allows you to customise and tailor so many of the features, giving you control over how you convey your brand to people when they interact with it.
They feel they need to. Business owners are looking around and seeing competitors using these services and panic, not wanting to get left behind in the rat race.
The technology being developed these days is powerful. You can set it up, operate your channels with a bird’s-eye view and free up your mind to focus on your overarching business strategy and vision.

The benefits of using cloud telecommunications in 2021 cannot be overstated. As we have seen with so many technology areas, once you begin using applications more often than not, there are consistent updates and improvements to implements. Communications providers want to become embedded in your business. The only way they can successfully do this is by offering the highest quality service and products, giving you the freedom to choose the key features you need for your business, and instil confidence that there will always be some betterment around the corner you are never left behind.