Why Your Website Needs Customer Reviews ... and How to Get Them

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August 8, 2021 Marketing

Customer reviews and testimonials from satisfied customers reign supreme when it comes to driving sales. They help your website look more credible and trustworthy, thus increasing the chances of other customers wanting to do business with you.

But building trust and credibility is not the only benefit that comes with customer reviews. Here are more reasons why customer reviews are essential for your website and how to get them.

Five reasons why you must get customer reviews for your website

1. Customer reviews market your business.

Positive reviews from satisfied customers are among the most powerful marketing tools. They allow your audience to see or read the happy customers’ experience, which effectively convinces the undecided customers.

However, collecting good quality reviews, particularly videos, from your customers can be expensive and time-consuming. You will need to hire professional videographers and spend many hours of your customer’s valuable time just doing a shoot.

Fortunately, business owners in the current digital age don’t have to disrupt their customers’ schedules or spend thousands of dollars to get good quality video reviews. There are many different video review applications on that market that can help create professional-looking video reviews without breaking the bank.

2. Reviews encourage others to post their thoughts.

When a website has customer reviews, other site visitors are encouraged to post their thoughts when they get to the site. However, most internet users who visit your site may not leave a review, even if it is positive, especially if your site does not make it easy for them.

Consequently, it is your responsibility as a website owner to ensure that site visitors can easily leave reviews. An excellent way to ensure this is by placing direct links to your reviews page in multiple places, such as the website, follow-up emails, and newsletters.

3. Reviews help you understand your clients.

Whether positive or negative, reviews offer you an opportunity to understand your audience. By analyzing the reviews left by your customers, it is easy to identify the areas of your product or service that offer the most satisfaction and those that don’t. That way, you can make changes that align with your customer’s expectations.

A good way to understand your customers’ expectations through reviews is by asking the right questions when creating polls and surveys. The right questions will get you meaningful and relevant reviews that will help you understand your customers’ interests, biggest concerns, or disappointments so you can make the right improvements.

4. Reviews improve your site’s rankings.

Online customer feedback and mentions are among the leading factors that determine online visibility in search rankings. Whether on social media or review websites, positive reviews will help you appear top in local SERP results every time a prospect searches for products or services similar to what you offer.

For that reason, it would help to encourage satisfied customers to leave a review on your website. Whether you use surveys or social media polls, make sure your questions are easy and well-targeted to encourage customers to share their thoughts and experiences.

5. Reviews provide social proof.

In e-commerce circles, online reviews act as the primary source of social proof. In other words, customers are likely to make a purchase if others who have used your products left positive reviews about you, even when they are total strangers.

Therefore, ensure that you ask for reviews from customers as soon as they purchase your product or service. You may also offer incentives, such as redeemable points, to those who leave feedback to encourage others to do so.