How to Get More Leads with Coupon Marketing

Building great relationships with customers, creating dedicated communication channels, and increasing customer connections are all great ways to increase leads, but how can you do all of these things?

The best way to revolutionize the way that your business gets leads and increases sales is to improve your coupon marketing strategy. Strong coupon marketing has ramifications that go far beyond converting a sale one time; you can change the way your business runs forever with the right strategy.

Today, learn how to get more leads with coupon marketing. You’ll be amazing at the results that are possible with this type of plan!

Common Lead Troubles In Digital Marketing

Companies with a heavy focus on eCommerce and digital marketing often face a similar problem. They cannot get enough leads, leading to lower sales numbers than they would like to be reaching. Without new leads, you cannot convert new sales, and your numbers suffer across the board.

The problem of leads for eCommerce and digital marketing often boils down to companies not fully adapting to how customers are shopping for, researching, and purchasing their goods. Your lead acquisition strategy has to match this behavior. Customers are finding you or seeing your ads online, but are you doing enough to stand out and generate leads?

Winning The Sale: Improving Coupon Marketing

Lead generation in the digital space boils down to a few simple factors:

• What value does a potential customer see from your business?
• How well do your store and content match their expectations?
• Do visitors feel they should take immediate action?

The best digital marketing strategy will include lead generation tactics that hit positively on those three points. Setting up strong lead generation is necessary to be able to optimize conversion and get more sales. 

Coupon marketing or adding your products on coupon websites is one of the most overlooked areas of digital marketing when it comes to lead generation. There are many ways that coupons can impact all necessary aspects of lead generation when done right. Coupon marketing done in a way that reflects your company’s goals will help you create a stronger overall business plan. In a study conducted by DontPayFull.com, 76% of shoppers are willing to disclose their email address in exchange for a coupon code.

Why is coupon marketing so powerful?

Coupons Increase Loyalty

It has been shown repeatedly that coupon strategies can be effectively used to generate loyalty with customers. Through targeted promotions, brands can create an emotional and positive reaction with customers by offering specialty coupons.

Coupons Target Specific Goals

Another great thing about coupon campaigns is that there are many different ways to incorporate them into your strategy. No matter what specific types of leads your business wants to generate, coupon marketing can help accomplish those goals. Different promotions have different outcomes, and that helps reach different goals.

Standing Out From The Pack

Grabbing leads in a tight market can be challenging; coupon marketing can help you to stand out from similar competitors at similar price points. Offering a promotion brings in those that might otherwise keep shopping, which can improve your conversions and sales.

Across the Board: A Common Problem

Businesses with a lot of competition, such as online clothing storefronts and food companies, are the most likely to face lead generation issues. It’s hard to create and capture leads when many other businesses are trying to grab the same target audience.

However, this problem is not limited to those industries. Businesses in early every industry face lead generation issues at some point in their growth. To better address those problems, improved coupon marketing is necessary.

The Top Five Challenges Of Coupon Marketing

Many businesses have heard that they should try coupon marketing, but this advice doesn’t always translate into the correct type of action. Simply adding coupons to your store with no real goal in mind is not the way to get more leads and increase sales. In fact, that could lead you to even more problems.

Let’s talk about the biggest challenges that face businesses as they develop and implement their coupon marketing strategies.

Challenge #1: Lack of Leads

Not having enough leads is often one of the biggest problems businesses face when dealing with coupon marketing. While they have deals and promotions planned, they cannot get these to their target audiences.

Sometimes, finding the right leads means getting your coupons into suitable spaces. From adding your coupons to coupon sites to creating a newsletter and building up an audience, the coupons need to exist in the right spaces for leads to be generated.

Leads aren’t generated when you collect contact information; leads are created whenever customers give you their contact information in exchange for something from your business. This means that rewarding customers with a coupon for giving you information generates a lead, but simply sending out a coupon to a newsletter is now.

Make sure to plan your coupon marketing to generate leads.

Challenge #2: Poor Visibility

Getting your coupons to the people interested in using them is another big issue for businesses trying to improve their coupon marketing strategies. How can you get your coupon visible to large sectors of your target audience?

The first thing that you need to know is to research your target audience. Where do they hang out online? Where do they look for coupons? Where are they going instead of your site?

By researching the various segments that you are trying to attract, you will have a better idea of how to get your coupons and promotions into their sectors. Increasing visibility often relies on you putting coupons in the right places.

If you cannot find those places right away, utilizing coupon databases and other large resources can be a good starting point. From there, you can create a more specialized strategy.

Challenge #3: Lack of Marketing Knowledge

When your team lacks marketing knowledge, it can be difficult to implement a coupon marketing strategy effectively. Basic marketing concepts like A/B testing, point campaigns, and various analysis techniques will not be part of your wheelhouse.

This can lead to big delays in seeing results from any type of marketing campaign. If your team doesn’t have any experience in marketing, it’s time to change that or bring on a new team member that does.

Coupon marketing needs to be done with direction to be effective. If you throw money at your strategy without understanding what you are doing, you are unlikely to get the results that you would like to see.

Challenge #4: Lack of Time

Creating dedicated coupon promotions and strategies with the nuance and depth necessary to generate great leads and increased sales takes time. For a lot of small businesses, time is not an available resource.

When you’re starting to look at coupon marketing but faced with a limited time frame, make sure that you start by investigating what coupon options are integrated into your eCommerce platform. Most platforms have some coupon tools that can be used to develop a basic strategy.

From there, focus your strategy formation on one type of coupon at a time and stick to the most simple aspects of coupon strategy:

1. Generating newsletters that include limited time and special coupons.
2. Adding a popup to your site that doesn’t show up for everyone but instead targets specific types of customers.
3. Starting with a promotion which includes a FREE item with a purchase.

These three simple coupon strategies take less time than more complicated promotions. By starting with these, you can see how leads are best generated on your site in a less time-intensive way.

Challenge #5: Lack of Budget

Finally, many brands face a huge budget impasse when it comes to setting up a coupon strategy. It might be hard to get the funding necessary for strong promotions until you prove that coupons can generate leads and sales. Until that time, working on a limited budget will be necessary.

When faced with a lack of budget, the best thing that you can do is take advantage of all of the free tools out there. From included tools on your eCommerce management to email coupon blasts that can be included with marketing already going out, you can find ways to build up coupons and promotions.

Create a path for your coupon marketing strategy development that starts on a very limited budget. Plan to increase the scope of the strategy at certain result points, such as when you reach a certain number of conversions from coupons per day. By setting up a long-term plan, you can ensure that any budget used will be worth it.

Effective Marketing Generates Beneficial Leads

Coupons are more than just a throwaway given out by brands for no good reason. Coupon marketing should always have a bigger goal for the company, and those goals can vary widely:

1. Increase leads
2. Make more monthly profit
3. Decrease certain type of stock
4. Improve loyalty
5. See less abandoned carts

These are just a few things that your brand might want to do with coupon marketing. Remember, however, that coupon marketing is not as simple as creating a coupon. To effectively reach the goals you set, you need to create a strong coupon marketing strategy. With this, you will be able to create more leads, see more conversions, and increase long-term profits.

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