13 Advantages Of Using YouTube Video Marketing To Grow Your Small Business

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March 29, 2022 Marketing

Want to harness the power of video marketing for growing your business? With almost 467 million active users in India alone, YouTube has emerged as the most prominent video-sharing portal of all time. Businesses are increasingly uploading quality content on YouTube to bolster their marketing endeavors amidst rigid competition. Given the emergence of millions of new creators, standing out on YouTube is not a piece of cake anymore.

The world’s biggest video sharing platform is saturated with channels dedicated to varying genres like technology, advertising, gaming, cookery, etc.

Here is a rundown of the 13 best advantages of using YouTube video marketing for growing your small business.

1. Top ranking on search results

Securing a top rank on search result pages is a clear-cut parameter of success for a majority of businesses out there. What’s good about YouTube videos is that they can get your brand recognized by search engines like Google and Yahoo in less time. However, you must optimize your content for SEO by including high-traffic keywords in your video title and description to rank well on the internet.

2. A much wider audience reach

Expanding audience reach is a crucial priority for all small businesses, no matter the industry. YouTube video marketing can make it possible for you to market your products and services outside your geography. Since YouTube is international and available in almost all countries, the platform can help you reach out to audiences in different parts of the world. And to show that you care about those who are not native speakers or might have hearing problems, you can easily look up how to add subtitles to videos. Your viewers will be thankful.

3. Strengthens brand awareness

There is no better medium to get the word out about your brand than a well-crafted YouTube video. According to marketing statistics, almost 93% of marketing professionals have succeeded in boosting brand awareness through videos. Video content that is enriched with customer-centric messages and unique brand logos can go a long way in strengthening your brand identity online.

4. Higher number of sales

Another great benefit of YouTube video marketing is that it can increase brand sales to a great extent. Informational video content has the power to attract and convert customers who may be interested in a service your business specializes in. If you need to edit your videos, make sure you always pep up them with powerful call-to-actions (CTAs) to pave the way for maximum sales.

5. Increased audience engagement

In today’s digitally advanced era, all industries are brimming with competition. The ever-increasing number of competitors can prove to be a major barrier to entrepreneurial growth. Keeping your audiences engaged is the only way to prevent them from going elsewhere. This is where value-rich and well-edited YouTube videos can come in handy.

6. Improved retention rate

Short and crisp videos have been known to improve viewer retention rates. Unlike old-school forms of content, YouTube content can keep audiences glued for longer durations. But you must trim out unneeded parts and shorten the duration of your business videos for increasing retention. Apart from cutting the length of videos, you can use a YouTube video editor to add cool effects and transitions to uplift your content’s appeal.

7. Opportunity to create multiple types of videos

YouTube lends creators the golden opportunity to create a wide variety of videos for different business purposes. Tutorials and explainer videos are perfect for demonstrating the workings of a newly launched product or service. In contrast, testimonial videos that involve people can serve as evidence of your resolute commitment to serving customers.

On the other hand, behind-the-scenes video content is ideal for showcasing the day-to-day routine of your staff at work. By producing the right type of marketing videos, you can easily strike up a lasting bond with your YouTube audience.

8. Make your viewers feel valued

Uploading private videos on YouTube is a sure-shot way to make your audiences feel valued. Private videos are exclusively accessible to those people who have been granted permission in advance. Private YouTube videos can be used to offer sneak peeks into upcoming products and services to a limited pool of customers.

9. Increased control over comments and likes

Negative comments and dislikes can be potentially detrimental to your brand’s image. Thankfully, YouTube allows creators to restrict and turn off comments on videos to keep off-topic discussions at bay. Another good news for small businesses is that YouTube has recently made the dislike count invisible on all videos.

10. High amount of website traffic

Few people are aware that YouTube videos possess the potential to turbocharge website traffic as well. For directing people to your website, you can individually place links in the description box of each video you upload online. However, your video content must be compelling enough to prompt viewers to click on the links in your description.

11. Faster growth of email list

Building an email list of your YouTube channel can help you amplify your marketing efforts. If you run a YouTube channel with a massive subscriber base, you have a great opportunity at hand. The simplest way of going about this is inviting viewers to subscribe to your email list by embedding a signup form on your videos.

As an alternative, you can create a lead magnet to motivate your viewers to give away their email addresses in return for a free incentive. This could be anything like a downloadable PDF, white paper, etc.

12. Better reach among hearing-impaired audiences

It is highly possible that one of your potential customers could be suffering from hearing issues. However, YouTube has a working solution to this problem. You can add transcripts and captions to videos to make your content easy to understand for hearing-impaired audiences.

13. Constant inflow of views

Once you have posted a video on YouTube, it is bound to stay on the platform forever unless your content goes against YouTube’s copyright guidelines. Since your content will remain on YouTube permanently, your videos will enjoy a regular inflow of views from time to time. The views acquired over time will boost the popularity of your video online, which will, in turn, result in better marketing.

Takeaway

YouTube video marketing can work wonders for accelerating the growth and promotion of businesses that have just come into existence. Given its strong global network, YouTube can allow brands to connect with people belonging to different nationalities. But it is imperative that you leverage a feature-packed video editor to polish your video content in the best way possible. So, make sure you tap into the potential of YouTube video marketing to expand your small business with minimal effort.