A Guide to Using Social Media to Grow a Real Estate Business

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April 27, 2022 Marketing

Nowadays, creating a strong social media presence for one’s business is crucial to becoming a successful business owner. Without it, you are less likely to gain potential clients’ attention and trust, no matter whether you own an online garden shop or a small yoga studio.

However, it is particularly important when it comes to the real estate industry. After all, buying and renting a property is a commitment that is not made lightly. But what if you have no experience with social media marketing? Where should you start? To begin with, it is recommended that you set up a business profile on social media platforms that work for real estate, such as LinkedIn, Facebook, and Instagram.

Other than that, you need to start posting appealing real estate content, including property photos, client testimonials, industry news, and information related to new listings and properties. Last but not least, you should put your contact details front-and-center and engage with your audience.

If you want to learn more, read on! Below, you will find a detailed guide to using social media to grow a real estate business.

Choose the Right Social Media Platforms

There are many social media platforms that you can post on, and it can be tough to decide which ones you should use for your business. However, not all social media platforms are created equal. As a real estate business, you will want to focus on platforms that are popular with people who are interested in buying or renting property. LinkedIn, Facebook, and Instagram are all great choices in that regard.

Create Appealing Content

Once you have chosen the right social media platforms for your business, it is time to start creating appealing content. When it comes to real estate, people tend to be interested in seeing photos of available properties, learning about new listings, reading client testimonials, or even seeing some interesting picks from sites like Hey Discount. You should also post news and information related to the real estate industry.

Photos of Properties

Make sure to post high-quality photos that show off the best features of each property that you want to sell. You can also include photos of the surrounding area, such as the neighborhood, local amenities, and nearby attractions.

If you do not have the skills or equipment needed to take high-quality photos, you might want to hire a professional real estate photographer to take care of it for you. While it might be a bit costly, the end result is definitely going to be worth the money!

New Listings

When you get a new listing, be sure to post about it on social media. Include photos of the property, as well as information about its price, location, and features. If you have a video tour of the property, be sure to share it on social media as well. That way, you will be much more likely to attract potential clients.

Client Testimonials

Client testimonials are a great way to show potential clients that you are a trustworthy and reliable real estate agent. So, share testimonials written by satisfied clients, as well as photos of you with your satisfied clients. So, if you do not have any testimonials yet, make sure to ask your past clients to write one for you.

Industry News

Other than that, you should keep your followers up-to-date on the latest industry news. Do not be afraid to share industry-related news stories and your own thoughts and commentary on social media. This will show potential clients that you are knowledgeable about the real estate industry, which will make them more likely to trust you.

Put Your Contact Information Front-and-Center

Make it easy for potential clients to contact you by including your contact information on all of your social media profiles. Include your phone number, email address, and website address. You can also include a link to your online contact form. You might also want to include links to your listings on your website or on third-party websites. By making it easy for people to contact you, you will be more likely to generate leads!

Engage with Your Audience

Finally, do not forget to engage with your audience. Respond to comments and questions in a timely manner. Like and share content posted by other users. And most importantly, be friendly and helpful. By building relationships with your followers, you will create a community of loyal customers who are more likely to do business with you in the future.

In Conclusion

To sum up, social media is a powerful tool that can help you grow your real estate business. However, in order for it to work in your favor, you will have to take care of quite a few things. To begin with, you should create business social media profiles on the right platforms, post appealing content that works for real estate, put your contact information front-and-center, and engage with your audience. By following the tips listed here, you should be able to take your business to the next level in no time!