What Is Meant By "Evergreen Content" And How Useful Is It For SEO?

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May 16, 2023 Marketing

The deeper you explore the world of digital marketing the more you realise just how much there is to learn. As Socrates once famously said: “I know nothing except the fact of my ignorance.” This is what it feels like – even as a digital marketing expert with years in the field.

That said, the best way to smooth off the rough edges of ignorance is to sink your teeth into research and challenge yourself to learn something new every day. Today, that new thing is going to be about ‘evergreen content’; what is it and how useful is it for SEO?

What is “Evergreen Content”

So, what is meant by evergreen content?

Evergreen trees are well known for having needles (as opposed to leaves) with multiple growing seasons throughout the year – and due to an abundance of chlorophyll, they keep them green all year round.

Not so dissimilar to evergreen trees; evergreen content ‘maintains its colour’ all year round. In other words, the content is factual and will forever remain as it is.

Most typical content that is produced is subject to change over the years. For example, “10 Best Website Designs to Inspire You in 2023”. Not only does that content have a timer on it, but it’s also ‘opinion based’. “The best” is subjective and there is no empirical and irrefutable data to back up those claims. It doesn’t make the content low value, but it does have a shelf life.

The best example of evergreen content we can give you is this article right here. This article will never be obsolete and it will never need upgrading. ‘Evergreen content’ is the perfect term to describe what it is, we all agree, and that’s how it’s going to stay.

Other examples of evergreen content are:

Is evergreen content useful for SEO?

Evergreen content is incredibly useful for SEO, here’s why:

It’s good to have a healthy mixture of content.
Evergreen content is for life!
It attracts traffic.
It can boost your SEO if the quality is on point.
Evergreen content like FAQs can be great for featured snippets.
The answer is always relevant.
Quality evergreen content can attract more backlinks.
You never need to update and ‘modernise’ the content.

Final thoughts

And that about sums it up! So, to recap: evergreen content refers to content that will always remain relevant and factual; it doesn’t have a set shelf life. Not only that, but it can bring immense value to your SEO – largely due to the value it brings your audience.

Of course, writing high quality evergreen content is far easier said than done. If this is something that you’d like to feature on your website and blog but you don’t know where to start, it might be worth hiring an SEO agency to accommodate your needs.

With your industry knowledge and their content creation skills, you’ll be able to develop some truly amazing content for your target audience to enjoy.