5 Best Video Editors for Social Media Content Creation

Do you want to promote your business effectively on social media? You need the best video editors for social media to create captivating content for your audience. 

According to Wyzowl, 89% of consumers want brands to create and share more video content. Compared to other content formats, video is more engaging and easier to consume. As such, end users want marketers to prioritize it over anything else.

But as you work to create more video content, ensure that the quality is top-notch. According to the same Wyzowl study, 87% of consumers say that video quality impacts their trust in a brand. 

Image via Wyzowl

In this article, I will show you the best video editors for social media you can use to create high-quality videos to engage your audience effectively.

5 Best Video Editors for Social Media to Drive More Engagement

Here are the best video editors for social media you can use for creating long or short-form video content, GIFs, explainer videos, time-lapsed videos, and so much more. 

1. Movavi Video Editor

Image via Movavi

Movavi is one of the best video editors for social media content creation. It’s adored both by content creators and marketers who enjoy how easy it is to edit videos on the platform. 

The Movavi Video Editor comes with an intuitive interface for seamless navigation and quick video editing. It also offers a wide array of professional-looking graphics and effects to help you create captivating videos for social media.

In addition, the platform leverages AI technology to simplify the video editing process. With advanced AI capabilities such as background removal, motion tracking, and color correction Movavi is the video editor you need to make a splash on social media. 

Key Features:

• Intuitive drag-and-drop editor
• Powerful AI features to streamline video editing
• Multiple ready-to-use video templates
• Supports 3D video editing
• Advanced trimming capabilities

2. CapCut

Image via CapCut

CapCut is an easy-to-use video maker and one of the best video editors for social media. The platform’s seamless editor and a vast library of templates customized for different channels make it easier to create content for social media.

With CapCut, you get to enjoy some of the best video editing features and tools. For instance, you can adjust the playback speed for each clip, add transitions between clips, and apply body effects to engage viewers accordingly. 

You also get smart tools to improve your editing efficiency such as a background remover, an AI color corrector, and a video upscaler. 

Key Features:

• Robust free plan that gives access to all tools
• Provides automated subtitles for your videos
• Text-to-speech generation with 10+ supported languages
• Connects with your social media account for seamless content export
• Wide array of video effects, overlays, and titles

3. Canva

Image via Canva

Here’s another great choice for the best video editors for social media. Canva has a seamless drag-and-drop editor for creating engaging video content for social media. With Canva, you can easily trim clips, add filters, adjust playback speed, apply transitions and so much more. 

This beginner-level platform comes with ready-to-use templates to simplify the video creation process. It also allows you to create social media videos using custom or preset dimensions. 

For intense, the best eCommerce SEO consultant recommend and use this tool to create product and promo videos to promote on social media platforms.

What’s more, it has a large library of stock images, videos, graphics, and icons you can use to enhance the quality of your videos.

Canva’s free plan is more than sufficient for most of your video editing needs, thereby helping you keep your video editing cost low. However, you need to be on a paid plan to export videos beyond 1080p. 

Key Features:

• Thousands of templates for different social media videos
• Large library of free images, videos, icons, graphics, and more
• Robust free version
• Supports collaboration
• Drag-and-drop editor

4. Wave.video

Image via Wave.video

Many content creators consider Wave.video to be one of the best video editors for social media content creation. It comes with many editing tools and features like a resizing tool, video filters, stickers, text effects, and more. 

The platform has an easy-to-use editor that allows you to create captivating videos even when you don’t have your own footage. With its large library of stock footage, animations, and images, you can create just about any video for your social media audience. 

Wave.video has a free version with limited video length and features. The videos also come with a watermark hence why you should sign up for a paid plan. 

Key Features:

• Large library of templates and content assets
• Reliable subtitles and caption tools
• Background remover
• Text-to-speech tool
• YouTube thumbnail maker

5. Ripl

Image via Ripl

To make your life easier as a content creator or social media marketer, Ripl is one of the best video editors for social media you can opt for. The platform has a wide range of features to help you create beautiful videos for different social media platforms. 

There are thousands of templates you can use to create quality videos quickly. It also provides you with stickers, effects, titles, and animations to further improve the quality of your videos. 

Furthermore, Ripl connects with different social media platforms to make it easy for you to share your content. It also tracks relevant social media metrics to help you gauge the performance of your content. 

Key Features:

• Thousands of pre-made templates
• Library of stock images, footage, and royalty-free music
• Connects with social media platforms to simplify sharing
• Easy-to-use video editor
• Robust branding tools

How to Choose the Best Video Editors for Social Media

Before choosing any of the best video editors for social media highlighted above, consider the following factors to ensure you choose a platform that best suits your needs. 

Budget

One of the key considerations when choosing a video editor for social media is budget. Are you willing to pay to access premium video tools and features? If not, then you should consider a free video editing software. 

However, bear in mind that free tools have limitations that affect the quality of your videos. For instance, they may not support high-resolution video exports. 

Skill Level

How proficient are you with video editing software? Before you download any video editing software it’s important to learn how to edit videos. You can read the Attrock comprehensive guide to learn about video editing.

After that, assess your skills to determine which of the best video editors for social media you should choose. If you’re still a beginner, avoid complex platforms with advanced features that can overwhelm you. 

Content Type

The type of content you plan to create also plays a big role in determining the right editing software for you. Different video editors excel in handling different types of social media video formats, styles, and resolutions. 

For instance, CapCut’s strength is in creating short-form videos for TikTok. It even integrates with TikTok to help you add original audio to your content. 

On the other hand, Ripl’s excels in creating videos for Instagram Reels. It comes with multiple templates in the right orientation to help you create captivating Instagram Reels. 

Your Workflow

How often do you share videos on social media? How quickly do you need to produce video content? 

If you publish animated videos often and need to produce them quickly, you should get a video editor with ready-to-use templates and a smooth creation process. However, if you do it occasionally, you can choose software with more features and editing options. 

Wrapping Up

It’s no secret that online users want to see more video content from brands. To effectively connect with your audience on social media, you need to create quality video content. 

With the help of the best video editors for social media I have included here, you’ll have access to the best tools and features to create captivating videos that inspire your audience to action. 

About the author:

Reena Aggarwal is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

Social connects: LinkedIn, Twitter

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