Show:
5 Reasons to Hire a Professional Web Designer
DIY website builders are always hyped as being more affordable or cost-effective but that is not necessarily the case over the longer term. Take a DIY platform like Wix, for example. Subscribers to the company’s DIY web building software have to pay a monthly fee if they want their websites to remain active. When these continuous monthly payments are summed up over time, the total will surely exceed what you’ll invest in a one-off payment to hire a professional web design agency.
Below are more reasons you need to hire a professional web designer if you want your business to have a strong and profitable online presence.
Custom, Responsive and Secure Design
If you are a serious businessman or woman that wishes to develop and monetize his or her website, then hiring a professional web designer should rank very high on your list of priorities. Unlike DIYers, a professional web designer comes with the versatility and specialized training needed to construct a custom website that is a perfect match for the demands or peculiarities of your business.
A pro designer has a higher likelihood of correctly assessing and then evaluating every facet of your business in order to deliver a website that will help you attain your business goals as fast as possible. In this age of increasing mobile searches, a professional web designer will also offer you a mobile responsive design that makes your website accessible on mobile devices (such as smartphones and tablets) for increased visibility and patronage.
Also, cyber security is a very important aspect of digital technology which some DIY platforms may not fully focus on unlike a professional designer who is more likely to be very conversant with the technologies behind security measures like SSL certificates, encryption, and many others.
Take a CMS like WordPress, for example. WordPress is an open-source software meaning that its source code can be assessed and modified by anyone. Because it is an open-source web development platform, WordPress is, therefore, more vulnerable to cyber attacks, especially if the WordPress websites are not professionally designed. Hence, adopting a DIY approach for a WordPress website can imply increased vulnerability for your website.
Fast Loading Website
If you are still pondering whether page speed affects SEO, the answer is – YES it does. It is a direct ranking factor at Google. Not only that, speed can also impact rankings indirectly, e.g., by increasing the bounce rate and decreasing dwell time. Several illuminating statistics that buttress the detrimental effects of slow website loading times have emerged over the years. For instance, a one-second delay in loading speed will lower the conversion rate by about 7 percent. Also, a site that earns $100,000 daily will earn an additional $7,000 per day if it improves its load times by just 1%.
In summary, website speed is determined by a number of factors, including the quality of the web design. If you desire a fast-loading website, then a professional web designer is highly recommended. A competent web design company will know the exact measures that will make your site as speedy as you and Google want.
Superior SEO That Boosts Your Website Traffic
Because of their superior SEO capabilities, websites designed by professionals tend to enjoy higher rankings on SERPs. So what is the relationship between higher ranking and increased traffic? Again, several statistics are available to answer this question. For instance, a HubSpot study found that over 60 percent of Googlers click on the top three links on the first page of Google SERP and only around 10 percent eventually leave that all-important first page to other pages.
An effective SEO strategy begins with an efficiently designed website. For example, the effectiveness of SEO can be adversely affected if CSS and JavaScript are unprofessionally overused. This and other challenges that arise from poorly designed websites can easily be avoided if you hire a professional web designer to construct your business website.
Increased Lead Conversions
A fast, secure, credible, and user-friendly website created by a professional web designer maximizes user experience, meaning that visitors are likely to stay longer on such sites. The longer they dwell on your site, the higher the probability for conversion. Thus, a professionally designed website is likely to have a much lower bounce rate since there is a correlation between high bounce rate and poor web design.
Moreover, you are likely to have a higher number of repeat customers when you hire a professional web designer to build your site. This is because a professionally designed site that provides high levels of utility to your customers will ensure they keep coming back for more pleasant experiences.
Efficient And Continuous Technical Support
A professional web designer will not just build you a website a walk away. He will be there at all times to provide you with all kinds of technical support. Remember that website continuous maintenance follows immediately after the website is designed. The more technicalities involved in maintaining a website, the more reason you need a professional right from the very start.
Apart from being expert web designers, many of these professionals are also very knowledgeable in areas like web hosting, domain name registration, and many more. Their expert advice in these areas can help make things less confusing and your decision-making a lot easier.
Also, opting for professionalism when it comes to designing your site is one sure way of racking up credibility boosting reviews from visitors who will praise you and your website if your site constantly meets their expectations. Such good reviews are priceless for your business and will help you retain your old customers and attract new ones, amongst other benefits.
Conclusion
DIY web building platforms like Wix and Squarespace may always be improving all the time but there is still more joy when you hire a professional web designer to construct your company’s website. Websites are complex products that require diverse features like advanced security, proper heading elements, SEO, image optimization, code or plugin expertise, responsive design, constant maintenance, and technical support.
Professional designers are equipped with both technical training and on-field practical experience in a broader variety of areas. Hence, with a professional web designer, you’ll get a versatile high-quality website that ticks all the right boxes when it comes to aesthetics and functionality.
In a nutshell, due to its lack of enhanced customization, a DIY website builder will build you a website that may look like many other sites out there. In contrast, a professional web designer will work closely with you to construct a very unique website that is optimally customized for the needs and peculiarities of your business. Just make out time and go for efficient professional web design solutions if you want the very best.
Return to Previous Page
