Advanced Online Marketing Strategies for Beginners to Start Learning

The vague term ‘marketing’ on the surface may seem simple – it’s just getting the word out about something, right? While it may seem fairly straightforward from a more macro perspective, there’s much more to it than what meets the eye.

Marketing, and online marketing specifically, is a deep, broad, and wide field with a myriad of different sub-groups and disciplines contained within it. In a capitalistic world, marketing is king and holds a position of power and high influence in business, so its perhaps one of the most valuable things to learn right now. 

Most entrepreneurs, business owners, and even freelancers alike are aware of basic marketing strategies in regards to how to get their name out there. Most are fairly self-explanatory. However, there is more to it than just the basics, and the advanced online marketing strategies are oftentimes the ones that can put your business over the top or further than you’d initially imagined. 

To Start Learning, here are Some Advanced Marketing Strategies for Beginners

There’s a seemingly endless list of items that could be exhausted here, because even each thing has its own intricacies and nuanced tactics that could be addressed. Without trying to eat the whole elephant at once though, we can start at the top with the essentials. 

SEO and Advanced SEO

Whether SEO is an advanced online marketing strategy or not depends entirely upon the extent to which you decide to take it. If you go to your website created on a simple CMS and update a few of your meta descriptions, post a keyword-laden blog post, and maybe add a landing page, that’s just basic SEO. 

However, it can be taken a step further. Many businesses elect to use online consulting agencies such as Game Of SERPs to further analyze their current SEO position and optimize even more so, with software like this enabling website managers to dive deeply into the metrics on their SEO data and even get some qualitative analysis in the process.

There are a metric-ton of perspectives to consider and loose ends to tie when it comes to truly dominating your online marketing strategy, making it a mountainous task to tackle alone. These resources can be used to accrue a number of insights into your current online marketing situation, and just how you stack up in the overall online business environment.

You can utilize online tools and consultants to help you get on the right track with your overall marketing strategy, and most importantly your SEO. You’ll want to tackle both on and off page SEO, with both contributing to the overall authority and ranking of your website.

SEO Taken Further

‘What the heck is off page SEO though? I thought SEO was literally about the contents placed on your website?’ SEO was originally this, but search engines have evolved. Off page SEO, or activity related to your site but not on your page, now plays a crucial role in your overall SEO too.

The primary focus of off page SEO is usually backlinks. Backlinks are links that direct viewers, and hopefully clickers in some cases, back to your website, hence the term backlink. These links are usually found on other websites, but can also be found within apps, directories, and social media as well. 

Backlinks have a purpose, and that’s to showcase the authority of your domain online. If other websites are referencing yours in their content, this tells the site crawlers that ‘hey, this guy might have some pretty high-quality stuff. Let’s give them some authority points.’ 

This isn’t always the case though, because search engines also take into account the domain authority of the site doing the linking, so you can’t just go and create 15 other websites with nothing but your links in them, because search engines are smarter than that. This would likely fall under the category of black hat SEO, or if not that, then at least gray hat.

You can use something known as a backlink gap analysis to tap into the data on where you stand in relation to your competitors backlink situation too. You’ll be able to see how many they have, what the quality of them is, and what needs to be done to surpass the competition. With this data you can identify the ‘gap’ between you and them, determining the steps that need to be taken to secure your backlinks and close that gap. 

Being Well Rounded

Now, not to be too focused on one area, but SEO is the online marketing niche with the most advanced strategies. So, rightfully, it got its talking time. Despite that, there are other important things too, so take note of this short list of a few other high ROI advanced strategies to learn.

• Create and optimize your social media UGC
• Create custom landing pages
• Create a unique marketing experience
• Conduct diversified market segmenting
• Create a high-quality localization strategy

At the End of the Day: SEO is King of Online Marketing, and It’s in Everything 

SEO cannot be avoided when it comes to online marketing. It could be said that SEO simply is online marketing, and although that would be a bit of a stretch, it’s not too far from the truth considering the current position it holds.

If you’re a business owner in 2020, you know that having a website is almost a necessity. Having just a website is never enough though, because with the amount of other businesses online, just going live is nowhere near enough to get clicks.

This is where SEO comes in, and it’s one of the biggest drivers of organic traffic, and ultimately business sales and growth, in existence. It cannot be avoided, and understanding the advanced strategies behind it will take you further than you could’ve imagined. 

SEO is as important as ever, and perhaps as it ever will be as we’ve reached a fine balance between automation and human intervention. Now is the time to capitalize.

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