An Advanced Guide to Keyword Research for SEO in 2020

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March 23, 2020 Marketing

This guide is intended to teach you about good and meaningful keyword research in order to improve SEO. Good keyword research is all about identifying the key terms, phrases, questions, and queries that are important for your audiences, potential customers and relevant with your goals. Good keyword research can change the way you approach people and can help you to find the relevancy between what your audience needs and what you desire.

An Advanced Guide to Keyword Research for SEO in 2020

Keyword research helps you to widen your vision for your content and help you to come up with new strategies that can help you with high rankings on the Search engine result page (SERP). Ultimately, driving in more organic traffic.

In this article, we are going to describe about keywords research and what are the probable measures you should take for efficient keyword research.

What is keyword research?

Keyword research is the process of finding all the possible key terms and queries that are frequently searched by the users. These keywords need to be relevant to user business and your targeted audience.

The keyword is not only about finding the most probable keyword and then placing in the content for the audience but it also includes prioritizing the keywords that are best suited for your need.

Why keyword research is important for SEO?

You may find many SEO experts who believe that Keyword research is now not at all important for the SEO. And would not be necessary for the upcoming future. But with many experiments, it has been found that keywords still play a major role in boosting your SEO rankings.

As long as there will be search engines that will be working on the query-based search, the keyword will always be one of the assaulters in the field.

So, when the query-based search is searched, these are the points that you need to take into consideration.

First, you need to understand what those queries are.
Second, are those queries are really relevant to your business.
Finally, can you really create an appealing content by the query searched keywords?

No matter the searching trends changes, but as long people are searching for queries, keywords are going to matter.

However, the old school method methods of using the keyword sure have changed. Now it has become more convenient to use a focus keyword with secondary and tertiary keyword to boost your post on the SERP rankings.

Understanding keyword theme long-tail keywords

There are many experts who prefer a group of keywords instead of a single keyword. But, truthfully speaking the group of keywords are all individual keywords at heart. They are just put together to reach to a wider range of audience.

A single topic or keyword may lead to a single piece of content. But what happens if you make two or more keywords as one keyword? Yes, every single word of the keyword will act as an individual and lead the audience to different types of content with a single search. Many digital marketing services are using this phenomenon for their advantage.

For example if you are searching for a query like “Types of men bottom wear”, this one single query may satisfy the intent of all the keywords that are given below.

What are the types of bottom wear?
Men’s bottom wears types.
What are the different types of pants?
Types of trousers.
What are the different types of men’s bottom wear?

If you follow closely you will see that all the results have the same meaning that you have tried searching on the search engine. That’s how a group of keywords to long-tail keywords works.

Keyword trends

No matter how trendy the keyword becomes, you are asking a query when you are on the search engine looking for something. And if you have noticed that the search queries are no longer single words. It has become longer than usual. And this is the reason as well that people are using the voice search so that they do not have to type long queries.

But that does not mean that the shorter keywords have lost their importance. It is just that the single word keywords have become more difficult to use in the queries because of its usability.

In addition, Google has a different database for the voice search. If you see clearly, the results shown by Google with the voice search query is just the same with text query.

How to do keyword research?

When it comes down to the keywords, the best probable way of finding the best and relevant keyword variants. Remember that the keywords you are researching must have relevance with the business you are doing and the kind of audience you are targeting.

After you have all the probable keywords, you have to funnel down the keywords and must filter those keywords which are no relevant or are of no use. And the keywords that have been selected must be grouped properly for them to be used efficiently.

Building your SEO keyword list

The first step of SEO keyword research is to amass all kinds of keywords that are related to your needs. To do so there are several platforms that can help you with the keyword research. While you are at it, you will come across both free and paid tools for the keyword research. So choose accordingly.

What I personally do is that while researching I try to capture the minimal value of the given following.

Keyword Difficulty (KD)
Cost Per Click (CPC)
Competitiveness
Current ranks

Only go for a higher search volume. This will make your content reach to a larger audience. After you have filtered your keywords and started with your content it is time to add them to a rank tracking tool like Linkio which will help you with tracking your positions on the search engines and suggest you fixes in your off-page activities in order to gain more visibility and traffic.

The Final Takeaway

Keyword research is a very important aspect of SEO. If keyword research is no done properly then there are chances that you are losing many potential audience. Good keyword research also helps you to know what the current keyword trends are. Most importantly, it highlights the kind of audience you need to target and provide a gateway for you to reach them.

If you run a local business and want to find out about defining the right keywords for your business, we recommend reading this article describing how to do the right research and find the local keywords for local searches.

About the author:

Mashum Mollah is the Founder at ‘blogstellar’. A passionate blogger by heart and an entrepreneur by profession, the ‘Blogging Engineer’ is on a mission to help people passionate about blogging transform their passion into full time businesses.