The uncertainty of the external environment, the high speed and continuity of technological changes, as well as new scientific discoveries have become part of the daily life of society and business, regardless of its scale, the field of activity, and territorial location. Since 2010, the Fourth Industrial Revolution and related technologies have become the main driving force behind the world’s most important technological, socio-economic, and environmental transformations.
The topic of digital transformation has entered the strategic agenda of the largest corporations. Furthermore, the COVID-19 coronavirus pandemic has given an additional impetus to digitalization projects in the segment of small and medium businesses. Therefore, if you are looking for effective digital transformation solutions, you can hire swift developers right now and bring the most original ideas to life.
This article details the tools of the business transformation process, its features, benefits, etc. Try to read the information carefully.
Digitalization involves transitioning business processes to a digital environment using modern information technologies. This includes the simplest business processes, such as:
The transition to a digital environment involves an all-encompassing and large-scale phenomenon that affects all aspects of the business organization’s activities – digital transformation. This phenomenon is considered a process of transition to a new level of doing business, with a change in models of functioning, management, and business processes.
The manifestation of business processes digitization can be expressed using the following tools:
The purpose of digitalizing business processes is to optimize the available resource potential and work time costs and increase the efficiency of business processes. This, accordingly, leads to an increase in the efficiency of economic activity.
Among the main advantages of digital business transformation, the following can be distinguished:
Different areas of business are changing under the influence of digital strategizing. Firstly, it concerns marketing lead generation strategies and interactions with consumers. It is primarily about digital marketing, which uses digital channels to attract and retain customers.
Competitive strategies are changing. Pioneers and their immediate successors usually win in the digital economy. They open the market for consumers based on innovation. As technological leaders, they conquer the market and convince consumers of the advantages of their product even at the stage of new product development.
HR strategies are adapting to change. The main focus is on the smart working model, which uses new technologies to increase productivity and employee satisfaction from work, including remote and digital workplaces.
Innovative strategies are also undergoing changes. For example, Digital technologies can become the basis of new competitive advantage. For example, a new quality of customer service due to access to global digital platforms, gaining access to new customer databases and new technologies, etc.
Despite a number of positive aspects, the digitalization process entails negative consequences. They especially concern society:
Digitization does not consist of the full implementation of technologies but of the deep transformation of business strategy. This is a complete renewal of the current business model, rethinking the activity’s mission, processes, tools, and means. A business can choose any direction of development, guided by its mission and available tools for influencing processes.