Why Creativity is Important in Marketing

Businesses and marketers are facing many challenges today, many of them unprecedented. Businesses are needing to find new ways of operating, and marketers need to navigate new and challenging landscapes in order to promote products and services. In this context, creativity in marketing has never been so important.

From custom marketing materials to unique advertising campaigns, creativity can help your marketing efforts stand out from your competitors and capture the attention of your ideal customer. This, in turn, can help your business to lock in sales and grow your profits. Here’s why creativity is so important in marketing.

Creativity and Originality Go Hand in Hand 

The first reason that creativity is important in marketing is that it drives originality. Likewise, originality drives better creativity. This relationship between creativity and originality helps you to come up with new ideas over and again.

Originality is key to allowing your business to stand out from your competitors. Doing something unique and different is one of the best ways to capture the attention of your customers and potential customers. Additionally, original ideas are far more memorable: not only will consumers pay more attention to your marketing but they are likely to remember your brand and your products for longer.

Creativity in Marketing Helps you to Stand Out

Our modern lives are full with noise: from billboards and TV ads to pop up ads and sponsored content online. If businesses want to be successful in their marketing they need to cut through the noise and stand out from their many competitors. Creative marketing tactics and strategies mean that you will capture your audience’s attention.

Furthermore, creative strategies are more likely to be memorable. Research has found that of all the advertising consumers are exposed to, they remember only a fraction and attribute it to the correct brand. After all, capturing your audience’s attention is not effective if they remember the ad or content, but not the business that produced it. This is why you need creative tactics to not only grab your customers’ attention but make sure they remember your brand too.

Creativity Lets you Uncover the Emotional Element

Emotions are a very powerful tool for marketers and very persuasive in consumers’ decision making. Humans use their emotions to guide them when they make decisions: this is an undeniable truth of human nature. At the basis of almost every decision, including the decision whether to buy a product or not, is an emotion like fear, joy, anger, or desire. Marketers have long known that tapping into these emotions is critical to sparking consumers’ interest and ultimately persuading them to buy a product or service.

Traditional, formulaic marketing tactics and advertising campaigns are unlikely to tap into those crucial emotions. When your potential customer sees a piece of marketing that is just like hundreds they have seen before, they will not have an emotional reaction to it. Creativity allows you to create new and interesting marketing campaigns that can provoke genuine emotional reactions.

Creative Tactics Build Brand Recognition

Creative and innovative marketing strategies are more effective in building brand identity and recognition. Most businesses know that brand recognition is absolutely essential when it comes to growing your customer base and driving more sales.

Creative marketing tactics can help you to build a dedicated following, a strong and loyal customer base that will stick with you not only for one sale, but for the long term. A creative ad or piece of content sends a message to consumers. It conveys your brand values and what you stand for, and the very fact you produced such a creative ad can make consumers feel that you’re worthy of their attention and their loyalty.

Creative Strategies are More Cost-Effective

Along with all the other advantages listed here, creative marketing strategies are more cost effective. They have been found to deliver a higher return on investment (ROI) compared to other kinds of marketing.

This is because creative tactics and innovative campaigns speak for themselves. This means that you do not have to invest so heavily in ad spend, partnerships and so on, because your content and campaigns material speaks for itself. A really great piece of innovative content can go viral, essentially promoting itself at very little cost to your business.

For examples of marketing strategies, check out this super creative list of real estate marketing ideas.

Creativity in Marketing Drives More Innovation

One of the best things about creativity is it feeds off itself, driving more innovation within marketing department, and often within your business overall. Creative approaches build an atmosphere where ideas and innovation is encouraged. This sparks conversations, new ideas and allows your teams’ imaginations to run wild.

Creating this atmosphere within your organisation can yield any interesting and valuable results. Your team will feel inspired and free to express themselves, not only producing fantastic ideas for your marketing strategy, but increasing their job satisfaction. As your business comes to be known for their creative marketing tactics, you may very well find that you attract new, dynamic and creative talent to your organisation.

You may even find great value in expanding this creative approach beyond your business’ marketing and into many other aspects of your business. Creativity and innovation can drive positive change not just when it comes to marketing but also strategic planning, staff management and recruitment, customer service, and product development.

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