Nowadays, many people decide to try out their luck in the entrepreneurship world often not thinking too much about employees they will need in their startup.
Still, many entrepreneurs decide to run their startup alone, without any employees, for as long as they can so that they can focus on developing their business and saving money in the process, of course. However, market dynamics and a competitive landscape can make life difficult for solopreneurs. You may come to realize a bit too late that you simply cannot do everything alone.
Fortunately, you can always find good employees who can help you develop and grow your startup further. The key is in finding such people as early as possible. That way, it will be much easier to tackle any obstacle or challenge that the market may throw your way. That being said, here are a few types of employees you need for your startup business.
This dynamic duo is simply a couple of employees for every startup business. As you may already know, not a single business today can exist let alone survive without a good website. Websites are the heart and core of every company. Therefore, if you’re going to make a website, you might as well do it right from the very start.
Web developers write the code for the website while designers make it come to life both from visual and functional point of view. One can’t do much without the other so you’ll need both types of employees for your startup business. Needless to say, both are also required for future upgrades and maintenance for your website as well.
Marketing is crucial for any startup business, if you don’t get the word out properly and as soon as possible, you might not be able to compete against well-developed companies on the market. That’s where the lead marketer comes into play.
Whether it’s the marketing manager, representative or campaign strategist, you need someone with good knowledge of digital marketing.
Someone who can create and execute ideal marketing strategies is simply a must in your team. Without marketing, your startup won’t get the required awareness, visibility and exposure in the online world required for it to grow and develop further.
Do you know about all those administrative tasks that bind every business operation together and ensure that your startup can operate seamlessly? Well, someone has to do those as well. Although it may seem these tasks are nothing but mundane and boring activities, they are, in fact, essential for any company and you need someone who knows their way around such tasks well.
If your startup is in Sydney, Australia, for instance, you can post job openings for administrative jobs in Sydney and look for an ideal employees. Tasks, such as answering phone calls, ordering supplies, paperwork and other may seem irrelevant to you but they are indeed among the most important tasks for any business.
Even though social media falls into the category of digital marketing, it’s in itself a different area of expertise. In other words, your marketers should focus on digital marketing while you get yourself a social media manager for the purposes of social media marketing.
The main reason you must do this is that social media pages and presence require special attention and a unique approach.
The social media manager can run your pages, design content and find a way to interact with your target audience so that it will actually benefit your startup’s reputation. If you wish to make it in the crowded market, you cannot disregard the importance of well-maintained social media presence.
As you may already know, project managers ensure that everything keeps moving at the desired pace. This type of employee can really come in handy when startup businesses are involved.
The main reason is that you need an employee who will manage deadlines, timelines and work in general so that you can actually meet company goals and ensure steady growth of your startup business.
Another reason you need a project manager is that they know how to motivate staff and get things done. When push comes to shove, project managers will take the lead and ensure everyone can do what needs to be done efficiently.
Data is the centre of business today. The flow of information and results need to be measured so that you know whether or not your efforts are paying off. That’s why you need an experienced analyst on your side. The fact of the matter is that they can make sense of data and give you advice on how to improve your efforts so that you can expect the best results.
Whether it’s about measuring consumer engagement, web traffic, conversion rates or any other metric, a data analyst can tell you what the numbers are all about and what they mean to your startup. It’s better to have someone help you make more strategic decisions based on evidence than it is to risk following your instinct into a crucial mistake.
Many startup owners either lack the capital or have a bit too much confidence when they decide to tackle things on their own. Hiring employees for your startup doesn’t mean a monumental setback, financially speaking. What it does mean that you’ll have an effective team early on who will help you develop your startup towards success.
About the author:
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.